Step-by-Step Local SEO Guide with AI Tools for Business Owners

Name: 10 Local SEO Strategies That Actually Work in the AI Era
Uploaded: 2026-04-04T03:28:05.146515+00:00
Duration: 25 min 32 s
Channel: HubSpot Marketing
Description: Summary and key takeaways on 10 Local SEO Strategies That Actually Work in the AI Era — Summary, covering Google Business Profile (GBP) Optimization Start by

HubSpot Marketing

Apr 04, 2026

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25 min video

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2 min read

YouTube video ID: cjjVZjMTIlI

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Start by claiming or verifying the Google Business Profile. Choose the most specific category that matches the service (e.g., “orthodontist” instead of the broader “dentist”). Define precise service areas and double‑check the address for accuracy. Fill every section—hours, phone, website, attributes—and upload fresh photos weekly. These actions directly influence relevance, distance, and prominence, the three ranking factors that determine map‑pack placement.

Review Management

Collect reviews on a regular schedule. Encourage satisfied customers to leave feedback and monitor the volume, star rating, and keyword usage within each review. Respond to every review, especially negative ones, with calm and helpful replies. Responding signals good service and strengthens the prominence signal that Google uses for rankings.

NAP Consistency

Ensure the business name, address, and phone number appear identically on every online listing. Prioritize high‑authority platforms: Google, Bing Places, Apple Maps, Facebook, and Yelp. Focus on quality citations rather than mass‑submitting to low‑quality directories, because Google cross‑checks these sources to confirm business identity.

Keyword Research

Identify search intent types—informational, commercial, transactional, and navigational. Use Ahrefs, Semrush, and Google Search Console to discover high‑value keywords. Pull additional ideas from Google autocomplete and the “People Also Ask” box. Target both hyper‑local terms (e.g., “coffee shop near downtown”) and broader generic terms, as Google tailors results based on the user’s IP address.

Content Creation & On‑Site Optimization

Integrate primary keywords and the city or neighborhood into title tags and meta descriptions. Place keywords naturally in H1 and H2 headers without stuffing. Write hyper‑local copy that mentions nearby landmarks and neighborhoods, and produce unique content for each location page. Use internal links to spread authority across the site. On‑page factors contribute roughly 24 % of local ranking signals, while link signals add about 29 %.

Technical SEO

Make the site fully mobile‑responsive, since most local searches happen on mobile devices. Boost site speed by compressing images, enabling browser caching, and selecting a performance‑optimized host. Secure the site with HTTPS to meet Google’s trust requirements.

Social Media & Community Engagement

Participate in local Facebook groups, Nextdoor, and relevant subreddits. Sponsor community events to earn backlinks and mentions. Publish neighborhood spotlights or local‑interest stories to build pride and authority within the area.

Performance Measurement

Monitor GBP insights for calls, direction requests, and website clicks. Use Google Analytics 4 to track conversions and traffic sources. Apply rank‑tracking tools to observe keyword positions by zip code or city, allowing quick adjustments to the strategy.

AI‑Driven Efficiency

Employ large language models such as Perplexity, ChatGPT, or Grock for brainstorming topics, drafting outlines, and generating keyword clusters. Run AI‑based SEO audits to spot technical issues or content gaps. Treat AI output as a first draft; apply human expertise to refine tone, accuracy, and local relevance before publishing.

Takeaways

Optimizing the Google Business Profile with accurate categories, service areas, and regular photo posts is the foundation for appearing in the local map pack.
Consistently gathering and responding to reviews boosts prominence, as review quantity, quality, and keywords directly influence rankings.
Maintaining identical NAP details across major platforms such as Google, Bing, Apple Maps, Facebook, and Yelp ensures Google can verify business identity.
Combining local‑specific and generic keywords, using tools like Ahrefs, Semrush, and Google Search Console, and creating hyper‑local content improves on‑page relevance and authority.
Leveraging AI generators for draft content and keyword clustering, while applying human expertise for final polish, speeds up SEO work without sacrificing quality.

Frequently Asked Questions

Why is Google Business Profile considered the foundation of local SEO?

Google Business Profile supplies the core data Google uses to rank businesses in the map pack, including category, service area, and accurate address. Completing every profile field and posting fresh photos signals relevance and prominence, which are the primary ranking factors.

How can AI tools be used effectively in local SEO without compromising quality?

AI tools generate topic ideas, draft outlines, and identify keyword clusters quickly, acting as a rough first draft. Human editors then refine the content for local relevance, correct any inaccuracies, and ensure the final copy follows brand voice and SEO best practices.

Who is HubSpot Marketing on YouTube?

HubSpot Marketing is a YouTube channel that publishes videos on a range of topics. Browse more summaries from this channel below.

Does this page include the full transcript of the video?

Yes, the full transcript for this video is available on this page. Click 'Show transcript' in the sidebar to read it.

Helpful resources related to this video

If you want to practice or explore the concepts discussed in the video, these commonly used tools may help.

Seo For Local Business Owners Book Recommended

Provides a comprehensive foundation for local search strategies, helping business owners understand ranking factors beyond just digital tools.

Amazon →

Professional Smartphone Camera Tripod For Content

Essential for capturing high-quality photos of the business and local community, which are critical for Google Business Profile engagement.

Amazon →

Ergonomic Mechanical Keyboard For Content Writing

Improves comfort and efficiency during long sessions of drafting hyper-local content and responding to customer reviews.

Amazon →

Links may be affiliate links. We only include resources that are genuinely relevant to the topic.

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Full Transcript YouTube

Local search is booming. Local SEO is
more important today than ever before.
People are looking for things in their
backyard and have grown to know that
Google can provide them with those
answers. And it's evolving fast. Near me
searches are skyhigh right now with a
little under 800 million searches every
single month, including the words near
me. And that's just in the US. Here's
the kicker for why businesses should be
thinking about local SEO. 92% of
searchers pick a business from their
first page on local results. In other
words, if you're not ranking near the
top, you're kind of invisible, like
Casper or Ghost Kitchen. No one knows
that you're there. So, the question is,
how do you get found? How do you make
sure that your business shows up before
the competition? In this video, I'm
going to break down everything.
Everything that you need to know about
local SEO in the age of AI, from Google
business profiles to local citations,
reviews, and AIdriven search behaviors
that are rewriting the rules of
discoverability. But I don't want you to
get too excited after watching this
video and not have clarity around how to
actually execute this. So, here's the
thing. In the description below, you're
going to find a free guide from HubSpot
that is intended to help you dominate
search results, especially in the rise
of AI mode and the rise of LLMs.
download it for free and make it your
blueprint and then come back to this
video to make sure that you can have an
impact. My friends, whether you're a
brickandmortar shop, a service-based
business, a multilocation brand, local
search is a game that you can't afford
to lose. So, let's get into it. So, the
first local SEO strategy that you have
to focus on is Google Business Profile.
It's the foundation of local SEO. Why?
Because Google's local algorithm heavily
relies on GBP details, Google business
profile, to determine who shows up in
the coveted map path. In fact, Google
uses three primary factors for map pack
rankings: relevance, distance, and
prominence. By optimizing your GBP, you
influence all three of these things:
relevance. You make sure that your GBP
categories and description reflects your
offering. And a pro tip, choose the most
specific category as possible,
orthodontists instead of just dentists
to align with those niche searches that
people have. Distance. You can't change
your physical location for searches, but
you can specify the areas that you
serve. Service radius in your business
profile is key. Ensure that your address
is actually correct, too, so Google
knows where you are. And then
prominence. This is about how well
you're known and well regarded the
businesses. And in general, complete
every section of your GBP. business
hours, phone, website, services,
attributes, etc. A fully filled out
profile signals credibility. Also, add
photos, updates regularly, and show that
you're active. Most importantly, collect
and manage reviews on your GBP as much
as possible, which takes me to the
second strategy. Embrace reviews. Folks,
I worked in tourism for years, and the
most successful bed and breakfastes,
restaurants, hotels that I worked with
always made time to ask their customers
to leave them reviews on Google and
TripAdviser. Suddenly, they'd ask the
people who raved about their time versus
the ones who complained. Reviews are a
key prominent signal online. Google's
local ranking factors include review
quantity, quality, and even the keywords
that people use when they're leaving you
reviews. If someone's looking for a
family oriented place and people are
talking about how great it was for their
kids, you're more likely to show up. I
always say, don't be too proud to beg.
Get those reviews. It can change
everything for your business. In fact,
99% of consumers read reviews. And 92%
now consider business responses as a
part of good service. So, replying,
folks, is a must. Seriously, think about
it. When was the last time that you
bought something without checking out
one or two reviews? It's rare, right?
Like I'm telling you now, an optimized,
up-to-date Google business profile
dramatically boosts your chances of
showing up in local search. So,
prioritize it and make it something that
you care about today. Local SEO strategy
number three is consistent nap. Now,
let's talk about nap. And I'm not
talking about going to sleep. NAP stands
for name, address, phone. This is the
core identity of your business online.
Don't get this all mixed up. Consistent
NAP citations across the web are crucial
for local SEO. Why? Because Google
cross-checks multiple sources to confirm
that your business information is
accurate. If your details are the same
everywhere, then Google's going to have
confidence that it can trust that
information around your location, your
contact info. In practice, this means
listing your business on all the
relevant local directories and ensuring
that the info is identical on each.
Folks, remember to focus on some of
those major platforms like Google, GBP,
Bing Places, Apple Maps, Facebook, Yelp.
They're all a high priority. And if
you're in a niche, then local
directories like Yellow Pages, Trip
Advisor, Angie, Zillow for real estate,
health grades for doctors, all of those
things can be impactful, too. Industry
citation sites where people are talking
about the top sites for a certain niche
or the top businesses for certain things
like Clutch in the agency world or Open
Table for restaurants. All of these
things are good for SEO, too. And they
are providing AI systems that might
crawl this information with insights a
little bit more about what you do. Make
sure every single listing that we talk
about though have the same business
name, address, and phone number. Don't
switch it up. No street versus st. Like,
none of that at all. Here's a pro tip,
though. Citations today are more about
quality and consistency than just
quantity. You don't need hundreds of
these. You don't I don't want you to go
out and buy a bunch of these on a cheap
site that sells them for $2 across
hundreds of sites. No, a small local
batch of authoritative index citations
can carry way more weight. Now, let's
dive into one of the most complex but
important parts of local SEO. Keyword
research. It's one of those things and
those concepts that I actually think
should be studied in school. It's not
only about understanding how to search
and what people are thinking about when
they type in the words, but also how
Google uses it to understand what it
should give you back. Let's dive into
keyword research as the next strategy.
Keyword research for local SEO isn't
just about finding high volume terms
that have thousands of people looking
for certain words every single day in
Google. It's about understanding your
customers intent in your specific
region, area, and location. There's
really four different types of search
intent. informational, commercial,
transactional, and navigational. Here's
a rundown on these types of words that
people use while going into these
different types of categories associated
with search intent. So, underformational
intent, people are typically typing in
words like what, who, why, how, ideas,
examples. Those are more top offunnel
queries. Then you have commercial
intent. This is when people actually are
showing you that this is something that
they want to buy. They might type in
best, top, review, or size, comparison
versus, alternatives, things of that
nature. Then we get into transactional.
This is when they're typing in queries
like price, buy, coupons, discount,
pricing. These are queries that you also
want to include on your site. And then
finally, navigational. This is when
people already know exactly what it is
that they want, and they might type in
your brand name or your product name or
your service name. These are the
different types of things that fall into
search intent. I'm sure you notice the
difference. Informational is the
keywords that people use when they want
to learn something new, when they want
to kind of figure something out and get
information around it. Commercial is
when someone is deep into the buying
process. Transactional is when they're
ready to add something to their cart.
And navigation is when they know exactly
what they want. So start by
brainstorming what a local customer
would search for at various stages of
your business. So, how do you do
effective keyword research? I thought
you'd never ask. Well, it starts by
tapping into an SEO tool. There's tools
like HRES or Semrush to help you find
keywords that are related to your city
and neighborhood names near me and
service keywords, too. These tools can
help you understand the queries that
your site is already generating directly
through Google Search Console if you
have that installed and related
questions. So, consider the people also
ask box on Google to get inspiration
around what other things people are
looking for. But here's another great
technique that is probably sitting under
your nose. Google provides hints right
in the search bar. Type a service or a
product in Google and wait to see what
the autocomplete suggestions are. What
words start to show up in there? And
then scroll a bit. Go into that people
also ask section or related searches
section and see what other questions are
people asking. There's going to be gold
there. Remember, Google can detect local
intent even without having a city
specified. For instance, if somebody is
in a certain city and they type in
coffee shop on a phone, then Google is
going to know that they need to look at
their IP and show local coffee shops.
This means you should be optimizing for
some generic terms, too. Coffee shops in
town, but also coffee shop should be on
your homepage in your content because,
well, Google will likely localize it to
you. The key is simple. You need to
ensure that you're including both local
keywords as well as the ones that speak
to a general public. And I know what
you're thinking. Okay, Ross, I have all
the info. I have all the research. What
do I do now? Well, that's when you get
into strategy number five for local SEO,
and that's content creation. It's all
about creating content. Yes, your Google
business profile and citations are
vital, but you also need to have on-site
content that demonstrates your expertise
and relevance to these local queries. In
fact, traditional on-page SEO factors,
aka things that you actually have on
your various web pages and websites,
account for about 24% of local ranking
factors. And link signals, which is what
your content will attract, has about
29%. Google hasn't abandoned content. In
fact, they're actually seeing and
placing more emphasis on the quality of
the content than ever before. I always
say folks, Google wants content that
actually helps people, not something
just written to game the algorithms and
the robots. And to be honest, don't we
all? Instead, write for the people
locally that you want to serve. And I
always say, these are people in your
community who might read that page. If
your content genuinely satisfies their
needs, answers their questions, guides
them, builds trust, it's going to
perform well in search, and you won't
get talked negatively about when you're
at the local fair or the community
barbecue. All right, let's talk about my
sixth strategy. On-site optimization for
local SEO. Let's ensure that the content
on your site is optimized for Google and
users clearly so you have local
relevance. These classic onpage SEO
tactics are critical for local SEO, and
they're very important, but they are
pretty straightforward. The first one is
title tags and metad descriptions.
Include those primary keywords and your
location in the title tag for your
homepage. For example, affordable
plumbing services in Denver and then
have your brand name. This immediately
tells Google you're relevant to searches
in Denver. I see so many brands put
their brand name at the beginning of the
title tag. Huge mistake. Just do this on
your homepage and let all the other
pages focus on the keywords. Similarly,
write a metad description that appeals
to local searchers. Mention your city
and a selling point. Serving Denver
24/7, all your plumbing needs. Serving
Halifax and all of your plumbing needs,
whatever it might be. These basics will
help also with click-through rates by
showing the searcher this is indeed a
local result that I wanted. Headers and
content is so important. Whether it's an
H1 or an H2, you want to include in your
H1 keywords that are relevant as well.
Denver plumbing, draining services, for
instance. But be natural with all of
this. Don't stuff city names everywhere.
Just use them where it makes sense. And
of course throughout your content if you
can make it hyper local by referencing
local landmarks and neighborhood names
that are relevant such as we've served
homes from Capitol Hill to Cherry Creek.
This can increase relevance for
neighborhood level searches. Also don't
forget that each page needs to have
unique content. If you have multiple
location pages, don't copy and paste the
same thing every time. Modify it, tweak
it, and you can also use AI to help make
sure that these things are different.
Write or rewrite a few different
paragraphs and leverage AI to make sure
that your uniqueness is happening from
one asset to the next because you don't
want to be flagged as spam. Keep it
local and keep it real. All right,
another tip, internal linking. You want
to make sure that the local anchor text
within all of these are linking back
from one page to the next. If you
mention your service in another blog
post, link to it through that other blog
post. Check out our roof repair services
in Dallas is something that you should
link to from another page and the page's
title should be about roof repair. These
internal links distribute authority
across all of your pages, but don't
overdo it. Keep it logical and keep it
user friendly. In short, optimize every
page clearly to communicate what you do,
where you do it, and make sure that
things feel hyper local. These on-page
signals combined with your GBP and
citations create a cohesive picture for
Google that says this business serves
this group in these locations. And
that's exactly what gets you ranking for
these local queries. So the seventh
strategy for local SEO is technical SEO.
And I know a lot of people glaze over
it, but it's super important. The
technical parts of SEO are key for local
businesses. There are two technical
priorities that stand out. Mobile
friendliness and sight speed. Why?
Because so much local search happens on
mobile devices, people are always on the
go and they're using Google to find
things that they need. When Google
transitioned to really focusing on
mobile, you needed to shift your website
to make sure that you have a mobile
optimized site as well. So the first
thing that you need to do is make sure
that your site is mobile responsive. It
should automatically adapt to the
different screen sizes that people could
have. Check to make sure that your
buttons are easily tapable, text is
readable without zooming in all the
time, that the layout isn't broken on
phones. Google's mobile friendly test
tool can help flag issues and especially
you restaurants. The PDFs, it doesn't
work. Fast load times, local searchers
want info fast. If your site is slow,
people will leave and Google's algorithm
might demote you because of poor page
experience scores. So, make those images
smaller. Embrace browser caching and use
performance optimized hosting. Even
simple things like optimizing your
images, aka not uploading a 25 megabyte
photo to your homepage and then actually
hoping that it will be okay. No, no, no.
Reduce all of that. You want to make
sure that your site is fast. And I
actually think that most of you should
probably consider using HubSpot CMS. It
will make your life a whole lot easier.
But that's not what I'm here to talk
about. The last technical piece of the
technical SEO puzzle is this. a secure
and stable site. Ensure that your site
is on HTTPS.
This is non-negotiable. Seriously,
folks, non-negotiable. Users and Google
expected. I know the technical side of
SEO might not be glamorous, but it's the
foundation that supports everything
else. A fast mobile optimized site,
error-free with no 404 links, lets
awesome content and local optimizations
thrive. As Google's algorithm gets more
and more sophisticated and as AI is
being used to crawl your website,
investigate your content, and learn from
you, you need to invest in the technical
elements as well. Folks, so far, we've
covered a lot. Let's talk about a few
things that traditionally doesn't really
feel like SEO best practices, but over
the last few years, they've become
ridiculously important. your local
reputation. It directly relates back to
your local SEO success. Which is why the
eighth strategy is social media and
communities for local search. Folks,
reviews matter. Request them, ask for
them, embrace them, but also diversify
those reviews across different
platforms. And when reviews come in,
respond. Thank people for the positive
feedback. This shows that you actually
care. And for negative reviews, here's
the thing. Go on a jog around the
neighborhood. Do some yoga. Namaste. and
then respond calmly and helpfully. Not
only can you potentially win back that
customer, but readers seeing your
response are going to trust you more.
But we all know reputation goes beyond
reviews. Reputation is what people say
about you behind your back when you're
not around. This is why I also encourage
you to actually engage in your local
community. But Ross, this sounds like
real business stuff. It is. Both online
and offline. It might not feel obvious,
but these things will play a role in
search. some of the quick wins that I
think you could embrace with this.
Facebook, Next Door, and Reddit. Go on
these channels, go find local community
groups, online forums, and and
communities, subreddits, Nextdoor
community pages, Facebook community
pages, marketplaces, all of these
things, which are starting to show up
more and more in local search, and start
to share useful content about you, your
business, answer questions, and once in
a while be shameless. But it doesn't all
happen online. offline. I want you to
think about local events and
sponsorships, too. Participate in or
sponsor local events. Then talk about it
on your website. We're a proud sponsor
of the city food drive or join us at the
downtown festival this Saturday. These
little things will often earn you a
mention or a link on that event's
website. Hello, Backlink. I love you.
And they show your commitment to the
community, which increases your chances
of getting those positive reviews from
the people who happen to see you at this
event. And lastly, folks, create
community content. It doesn't always
have to be just about you. For example,
if I'm a realtor, I might blog about
neighborhood spotlights, pros and cons
of living in this neighborhood and this
neighborhood and that neighborhood. This
is useful content that provides the
ability to tap into local pride and
searches. Maybe even create content
about the nightife in your in your
niche, right? This kind of content can
attract local backlink shares again and
it reinforces your local presence. At
the end of the day, being an active,
well-reviewed community oriented
business is going to help Google see you
as a true local brand and kind of make
you a local celebrity in no time. Now,
once all these things are happening,
it's very likely that you're going to
get local links, more traffic, more
inquiries, and more opportunities. But
how do you know that it's happening?
That's the ninth strategy. Measure your
impact. You can't track what you don't
measure. As you implement these local
SEO strategies, set up a system to track
your performance. Some key things to
monitor are your GBP, Google Analytics,
rank tracking, and of course, ROI. Let's
dive into each. So, GBP, if you forgot,
is Google Business Profile. And it
provides you insights, aka data,
surrounding the people who found you via
Google. And it'll even tell you the
action they took. Did they call you? Did
they request directions? Did they click
on your website? And they'll even give
you insight into the types of queries
they use to find your listing. Chef's
kiss. Google search console and
analytics. Also gold. It will give you
glimpse into your search impressions,
your clicks, your queries, what pages
people are visiting, and also are there
a certain few queries that people are
typing in more and more and finding your
site and what pages are they landing on
and how are they converting when they
get there. G4, Google Analytics 4, the
latest version, will show you overall
traffic to your site, engagement,
conversions, like form submissions,
clicks on your phone number, emails, all
of those things. As long as you set up
events on your analytics, pay attention
to traffic from Google Maps as well, and
local searches. J4 will show you
Google/organic
and direct for a lot of the local
traffic that you tend to see. The next
one is rank tracking. It's pretty
helpful to know if you're ranking in
Google for certain queries on a local
level. Some tools will help you actually
set a location like zip code or city and
track where you're ranking in the SER
for service in that city or even without
the city. This is useful, right? And it
helps you go from 8 to three or two or
one for queries like dentist near me.
And then the final metric is
conversions. You want to track the
measures that matter to your business.
phone call leads, form submissions,
maybe even foot traffic, people going to
the map and them walking to your store.
If you have a CRM like HubSpot, you can
even attribute leads to organic or GBP,
and this helps prove that your local SEO
efforts are working. Do these things and
you're going to be well on your way. But
I'll be honest, change in SEO is common.
In the last few months, we've seen huge
shifts, huge updates in the algorithm,
the introduction of AI mode directly in
search results. To stay ahead of that
type of stuff, you need to stay ahead of
the information. So, smash that
subscribe button to get up-to-date
information on SEO and changes all the
time. Follow SEO blogs and marketers
like me on LinkedIn and X and all the
different platforms. Embrace AI instead
of ignoring it. Which takes me to the
final point of this tutorial. And I hope
you've gotten a lot of value. But I want
to wrap this up with one of the hottest
topics in local SEO today. We need to
address the elephant in the room. Can AI
help you do a lot of the things that
we've discussed? And the 10th local SEO
strategy is to use AI to do more with
less. The most common approach is AI for
content ideas. And I love to use tools
like Perplexity, Chat EPT, and even
Grock to brainstorm content topics that
are worth pursuing and creating. For
example, you can give a prompt like,
"Give me five blog post ideas that a
your city here, your industry, business
could write about or outline an article
about choosing a service in my city."
And in the matter of seconds, you're
going to have a ton of great ideas from
the LLM. And if you want to take it a
step further, you can use HubSpot's free
AI blog writer to bring content to life
in seconds. I know some writers are
going to hate this, but I love using AI
to get me to that V1, that first draft.
I'm not saying press publish on
everything that AI gives you, but
definitely help yourself by letting it
help you get there faster. My
recommended approach for local SEO is to
have an AI draft sections, let's say an
intro, and then you heavily edit it. Add
your personal flyer, add your your
language, your style, your format. Treat
AI as a rough draft written by an
intern. that can save you some typing,
but it still needs your expertise, your
personality to make it publish ready.
Then you want to use AI for SEO
analysis. This is where the superpower
comes. There are AI powered SEO tools
that can automate analysis for you. For
example, HubSpot's AI search grader can
evaluate your brand's visibility in the
AI search results, like how often your
business appears in Google, but in the
LLMs. Tools like these help you
understand where you stand as more
people use AIdriven search.
Additionally, AI can help you with
technical SEO audits like spotting
issues with your site or analyzing a ton
of different keywords to identify
patterns like clustering keywords into
topics and helping you figure out
exactly what pieces you should create.
Folks, leverage this stuff so you don't
have to do it manually. That's just
three simple things that you can use AI
for. And you can also use it to kind of
create great content and distribute it
forever. There are AI tools out there
that will help you write social posts in
a matter of seconds to amplify all the
blog posts, all the videos, even the
podcasts that you might be working on to
attract your local audience. In essence,
treat AI as your assistant, not a
replacement. And remember, you're the
person who's an expert. AI is that
speedy little helper that follows your
plan and that you can guide. Folks, I'm
convinced if you combine the local SEO
fundamentals that we've talked about
today with AI's efficiencies, you're
going to be unstoppable. Standing out
and local search in 2025 comes down to a
very simple principle. Be the best
answer for your local customers. From
optimizing your Google business profile
and building consistent citations to
creating content that genuinely helps,
engages, entertains, and empowers, every
strategy that we've discussed leads to
you being found. Whether it's AI or
algorithm updates, one beautiful thing
about searches, it changes often, so you
have to evolve, too. Keep your focus on
customers needs and stay educated on SEO
trends and changes that are happening
every day. In fact, to dive a little bit
deeper than this, why don't you take the
time to check out the guide that HubSpot
has put together. It's free, AIdriven
SEO masterass, and you don't want to
miss it. It's a comprehensive resource
to help you dominate search results in
the AI era. In this free master class,
you're going to learn AI powered SEO
tools and techniques for smarter content
optimization and analysis. You're going
to learn some of the best practices for
balancing AI generated content with
human crafted content so you can scale
this without sacrificing quality,
authenticity or your brand voice.
Futurep proofing techniques to stay
ahead of evolving algorithms to ensure
that your strategy adapts to Google and
all the other platform changes that are
happening every single day. This guide
from HubSpot is jam-packed with expert
insights to help you excel in an AI
first search landscape. Folks, don't
just adapt to the future of SEO, lead
it. This master class is completely free
to access. Check the link in the
description and it'll arm you with
everything that you need to win. Boost
your rankings, get traffic hopefully for
years to come. Thank you so much for
diving in with me to learn a little bit
more about local SEO. Now, it's time to
put this advice into action. Cheers to
your success. I'm Ross Simmons. I hope
you got a ton of value out of this and
go win in this new AI era. I'm rooting
for you.
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Hey, hey, hey.
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