How to Create a Campaign in Beeswax: Step‑by‑Step Guide

Overview of Beeswax Hierarchy

• Advertiser → top‑level entity.
• Campaign → sits under an advertiser; controls budgeting, dates, frequency caps, and modifiers.
• Line Items → created under campaigns for detailed targeting and additional restrictions.

Accessing the Campaign Section

• From the Advertiser view, click the desired advertiser.
• Or use the Trafficking dropdown → select Campaign → choose the advertiser the campaign belongs to.

Creating a New Campaign

1. Click New → select Campaign from the dropdown.
2. Fill in required fields:
3. Name – give your campaign a descriptive title.
4. Start Date – when the campaign should begin (time can be set for precise start).
5. End Date – optional; leave blank for an indefinite run.
6. Top‑Level Budget – caps total spend across all line items.
7. Budget Types:
   • Spend – total dollar amount.
   • Impressions – total number of impressions.
   • Spend with Vendor Fees – includes media costs plus any vendor fees (e.g., brand‑safety, first‑party data) you’ve set up in Beeswax.
8. Daily Budget – optional, to limit daily spend.
9. Revenue – optional field for reporting profit (e.g., cost‑per‑acquisition value).
10. Frequency Caps – up to three caps; choose interval (minute, hour, day, week) that applies across all line items.
11. Modifiers – optimization rules:
12. Can be set at campaign or line‑item level.
13. Line‑item modifiers override campaign‑level ones.
14. Used to adjust bids on specific targeting keys.
15. Alternative ID – map Beeswax activity to external systems.
16. Active/Inactive Toggle – set to Active only after confirming all settings (including line items) are correct; this enables traffic flow to the bidder.

Adding Modifiers and Vendor Fees

• Choose an existing modifier or create a new one directly in the campaign view.
• Apply vendor fees here if you selected the Spend with Vendor Fees budget type.

Saving the Campaign

• After completing all fields, click Save and Exit.
• The new campaign appears on the Campaign Summary page under the selected advertiser.
• You can now proceed to create line items within this campaign.

Next Steps

• A separate training will cover detailed line‑item creation and targeting options.

Creating a campaign in Beeswax involves defining its name, schedule, budget (including optional vendor fees), frequency caps, and modifiers, then activating it once all settings are verified—setting the foundation for effective programmatic buying.