How to Create an Advertiser in the Beeswax Platform: Step‑by‑Step Guide

Overview

The Beeswax platform organizes advertising entities in a hierarchy: Advertiser → Campaign → Line Item. Before any traffic can be bought, you must first set up an advertiser.

Accessing the Advertiser Section

1. In the left navigation, open Trafficking → Advertiser.
2. You are taken to a summary page that lists all advertisers you have already created.

Creating a New Advertiser

1. Click New Advertiser – a pop‑out tab appears.
2. Fill in the three required fields:
3. Name – the label for your advertiser.
4. Domain – the website domain associated with the advertiser.
5. Category – a classification needed by some exchanges to accept your inventory.
6. Click Submit. The new advertiser now appears on the summary page.

Optional Fields

• Bundle Default Click URL – the fallback URL used when a creative does not specify its own click‑through link.
• Thumbnail – an image extracted from a creative; required by certain exchanges (e.g., Problematic, Mopab) for inventory delivery.
• Default Thumbnail – a placeholder used when a creative‑level thumbnail is missing. Beeswax‑hosted creatives can auto‑populate this.

Alternative ID

At every level—advertiser, campaign, and line item—you can set an Alternative ID. This lets you map Beeswax activity to third‑party or internal reporting systems, ensuring consistent naming across platforms.

Activation Settings

• After completing the form, choose Active or Inactive for the advertiser.
• Caution: Keep the advertiser inactive until you have verified campaigns and line items. Activating too early may cause unintended spend.

Final Checklist

• All required fields are filled.
• Optional fields are set according to exchange requirements.
• Alternative IDs are defined if needed for reporting.
• Advertiser status is set to Inactive until you are ready to launch.

Once everything is verified, switch the status to Active, and you can begin spending through your campaigns and line items.

Creating an advertiser in Beeswax is a straightforward process that hinges on correctly entering required information, optionally configuring defaults for clicks and thumbnails, and using alternative IDs for reporting. By double‑checking settings before activation, you avoid accidental spend and ensure smooth campaign execution.