Dropshipping Blueprint: Models, Product Selection, Branding & Ads

themalluhustler
Mar 17, 2026
•
232 min video
•
5 min read
YouTube video ID: lIj3Di7YIHk
Source: YouTube video by themalluhustler — Watch original video
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Dropshipping is a business model where the seller lists products online, receives payment from the customer, and then forwards the order to a supplier who ships the item directly to the buyer. The profit comes from the difference between the price paid by the customer and the cost charged by the supplier. Success depends on knowing the target customer and offering a product that solves a specific problem for that customer.
Types of Dropshipping Stores

Three main store formats are discussed:
General stores carry a wide range of products across many categories, making them useful for rapid testing but offering less focus.
Niche stores concentrate on a single category, such as beauty or fitness, allowing deeper credibility within that segment.
One‑product stores feature a single item, providing strong focus and easier branding. The speaker favors one‑product stores for the Indian market’s future trends, while acknowledging that general stores still work well for testing multiple ideas.
Product Selection Frameworks

Finding a winning product starts with a customer‑centric mindset. The STAR framework evaluates a product on four criteria—Solves a problem, Tied to emotions, Available nowhere, and Remarkable. The Seven Ps framework adds practical considerations: Poultry small, Petite, Permanent, Prevent from having sizes, Perceived value high, Purchase price low, and Personalize. Free research methods include searching Facebook ad terms, using the Facebook Ads Library, checking Amazon’s “Movers and Shakers,” exploring Exploding Topics, and browsing supplier sites. Validation steps involve reviewing Amazon or Flipkart reviews, checking Google Trends, using SimilarWeb for competitor analysis, and testing ad engagement.
Building a Strong Brand

Brand creation goes beyond a simple website. Six basic steps are outlined: choose a brand name, select colors, pick fonts, design a logo, define personality, and secure social media handles. Defining brand values, vision, and positioning helps differentiate the store. Customer personas are built to understand demographics, psychographics, pain points, and buying behavior. Practical setup includes a Google account, domain purchase (preferably a .com), email forwarding, and Facebook/Instagram pages.
Website Design & Optimization

Shopify is recommended for building the e‑commerce site. Essential settings cover store name, payments, shipping, taxes, locations, apps, sales channels, branding, notifications, privacy, and policies. Key pages—About Us, Contact, FAQ, Return and Shipping policies—should be created. Free themes like Dawn and Sense are sufficient, but the design must be mobile‑first. Important visual elements include a logo, consistent colors, typography, announcement bar, header, image banners, featured products, videos, FAQs, and reviews. Apps such as Roboso Cloud (supplier integration), Vital (reviews and discounts), Clavio (email marketing), and the Facebook app (ad integration) enhance functionality. Loading speed and mobile optimization are critical for conversion.
Facebook Advertising Strategies

Ad creation can involve buying sample creatives, hiring freelancers, or repurposing existing online ads from YouTube, Facebook, or Instagram. Video ads are the primary format, with hooks identified as the most important element. In Facebook Ads Manager, campaigns are set to the “Sales” objective, ad sets define targeting (demographics, interests, behaviors), and ads contain the creative assets. Pixel installation tracks conversion events like “Purchase.” Initial testing budgets range from 300–400 rupees, with ads scheduled to start the next day. The speaker emphasizes a three‑step optimization: test individual ads, test ad sets, then optimize the Shopify store for higher conversion rates. Risks include possible ad‑account disabling, which requires a review process.
Addressing Common Beginner Concerns

Is dropshipping dead? The speaker argues that mediocre marketing, not the model, causes failures, especially as the Indian market expands.
No money to start? A modest budget of around 5,000 rupees can launch a store using free tools and low‑cost ads.
Lack of technical skills? Platforms like Shopify, Canva, and ChatGPT are drag‑and‑drop and require curiosity rather than expertise.
Choosing the wrong product? Systematic testing and validation replace guesswork; failures are treated as feedback.
Fear of losing money? Early losses are viewed as tuition for gaining experience.
Convincing parents? Demonstrating results quietly builds credibility.
Market saturation? Unique positioning, storytelling, and branding offset product competition.
Time commitment? Starting with 1–2 hours daily and scaling gradually aligns with long‑term freedom goals.
Case Study: Push‑up Board Store

The speaker built a successful push‑up board store using the outlined framework. Product validation confirmed that the item solved a fitness problem, had emotional appeal, belonged to a passionate niche, was not widely available locally, and cost under 500 rupees. The selling price started at 999 rupees, later optimized to 1,250 rupees, yielding an estimated profit of 27 rupees per unit after ad costs. The Shopify site incorporated urgency buttons, compelling headlines, reviews, GIFs, story paragraphs, and videos. Ads spent 10–12 lakh rupees, generating roughly 70 lakh rupees in revenue with a ROAS of 6.5–7 and a conversion rate of 3.4%–4.5%. Organic orders grew through consistent Instagram posting and viral videos, reaching 4,500 followers.
AI Integration in E‑commerce

An AI chatbot named “Amala” was trained on the speaker’s strategies, P&L sheets, and “ugly truths” of dropshipping. The bot answers questions in the speaker’s tone, provides detailed guidance on ad accounts, and saves users hours of research. While useful, reliance on the AI may reduce direct interaction with the instructor.
Comprehensive Dropshipping Course for India

The course offers a complete system tailored to the Indian market, covering mindset, legal requirements, product research (free and paid), supplier sourcing, branding, pricing, Shopify setup, app integration, payment processing, Meta ad creation, conversion optimization, operations, and scaling. It includes over 30 modules, 200+ lessons, lifetime access, a 30‑day no‑questions‑asked return policy, community support via Discord, WhatsApp, and Telegram, and bonuses such as AI prompts and pricing Excel sheets. The promised outcomes include launching a store in seven days, achieving revenue of one crore or more, and recovering the course cost within two weeks.
Takeaways

Dropshipping works by the customer paying the seller, who then pays the supplier to ship directly, and profit is the price difference.
One‑product stores are favored for focus and future Indian market trends, while general stores allow broader testing.
The STAR framework (Solves a problem, Tied to emotions, Available nowhere, Remarkable) helps identify winning products.
Building a brand with defined values, colors, fonts, logo and social handles creates long‑term credibility beyond a simple website.
Effective Facebook ad campaigns follow a three‑step optimization: test ads, test ad sets, then optimize the Shopify store for higher conversion rates.
Frequently Asked Questions

Why does the speaker claim dropshipping is not dead?

The speaker says dropshipping is not dead because failures are due to mediocre marketing, not the model itself; with a growing Indian e‑commerce market, a well‑executed strategy can still generate strong sales for many entrepreneurs.
What is the STAR framework for product selection?

The STAR framework evaluates a product on four criteria—Solves a problem, Tied to emotions, Available nowhere, and Remarkable—ensuring the item meets customer needs, creates emotional appeal, is scarce, and has a wow factor that drives sales.
Who is themalluhustler on YouTube?

themalluhustler is a YouTube channel that publishes videos on a range of topics. Browse more summaries from this channel below.
Does this page include the full transcript of the video?

Yes, the full transcript for this video is available on this page. Click 'Show transcript' in the sidebar to read it.
Helpful resources related to this video

If you want to practice or explore the concepts discussed in the video, these commonly used tools may help.
Shopify E-Commerce Website Builder Recommended
Shopify is a platform recommended for building an e-commerce website to sell products, which is a core part of the dropshipping business model discussed.
Amazon →
Facebook Ads Manager Tutorial
The video extensively covers strategies for creating and launching effective Facebook ad campaigns, making a tutorial on Ads Manager highly relevant.
Amazon →
Canva Graphic Design Software
Canva is mentioned as a tool for creating logos and ad creatives, which are essential for brand building and marketing in dropshipping.
Amazon →
Chatgpt For Business Content
ChatGPT is highlighted as an AI tool that can be used for various aspects of dropshipping, including content creation for ads and product descriptions.
Amazon →
The 4-Hour Workweek Book
This book is specifically mentioned as influential for the speaker's mindset and transition to e-commerce, making it a relevant read for aspiring dropshippers.
Amazon →
Links may be affiliate links. We only include resources that are genuinely relevant to the topic.
Summarize another video
Full Transcript YouTube

I've been getting a lot of questions on
what is drop shipping or I don't even
understand what drop shipping is. Can
you explain it in simple ways? So this
is my attempt in explaining it. Drop
shipping is just trying to sell products
that you don't even have. Now this
sentence can be very confusing. How do
you sell a product that I don't have? So
before jumping onto the next slide, let
me tell you. You have a supplier or a
manufacturer who makes the product. You
have a customer who wants the product.
And there is you as a drop shipper. So
customer pays the money to you. You pay
a part of it to the supplier and
supplier ships it directly to the
customer. I know that's a little bit
confusing. So I'll just explain it in a
more easier way. So you are a drop
shipper like I am a drop shipper. I
don't have a product but I can find
products through multiple product
research methods. There are free product
research methods and paid product
research methods that you can use. and
we find a product that is a solution for
a specific kind of customer. So what
beginner drop shipper or drop shippers
that don't make a lot of money, what
they do is they find a product and then
they go and trying to find a customer
for that product. That's not how it
works. You should have a customer in
your mind and you should understand that
customer very well. For example, with my
experience, I know how a health and
wellness kind of category works. I
understand what the customer thinks or I
understand how you are thinking. For
example, you are kind of my student or
my customer or my audience. I know that
you're thinking that you need to maybe
escape the 9 to-five job. You need more
money. You need to take care of take
care of your parents. You need to pay
off the bills. You need to take care of
the family. You may want to go out for a
trip. You may need an iPhone, a MacBook.
So, I know or I understand how you are
thinking. Similarly, you should find a
customer that you're passionate about or
you know how they think and then we try
to find a product that solves their
specific problem. So the customer
c and we tell the customer that we have
that product. Customer pays some money
to you for in exchange for the product.
For example, let's say this water bottle
is a it's an amazing water bottle and
the customer wants it. So customer will
pay you maybe 1,000 rupees for this
water bottle and you give the product.
You should probably you should be giving
the product to the customer. So customer
has paid you 1,000 rupees. But as I said
in the beginning, you don't have the
product. You don't own the product. So
how do you give the product to the
customer? That's when the supplier comes
in. From the 1,000 rupees that the
customer has given you, you may probably
give 200 rupees to the supplier in
exchange for the product because the c
the supplier has this product. Remaining
800 rupees you will keep. I'll repeat,
you are a drop shipper. You have a
product which I I'm taking the example
of the water bottle and the customer
wants this product the water bottle.
Customer will pay you 1,000 rupees for
the water bottle and from the 1,000
rupees you will give probably 200 rupees
for the supplier because he is the one
who is having this water bottle. He will
store it. He will pack it and then send
it to the customer via logistics partner
which can be ship rocket till he very
stuff like that or there are multiple
platforms such as robos or wave fulfill
but there are advanced things I'm just
explaining what drop shipping is so you
have paid 200 rupees to the supplier he
ships it directly to the customer has
paid you 1,000 rupees you keep 1,000
minus 200 800 rupees as your profit
margin now I hope it's clear I'm just
trying going to make it a little bit
complicated. Now you will be asking how
will the customer find out that I have
this product. That's where we use
Shopify. Shopify is a platform which you
can use to create a website. It just
cost 20 rupees for the first 3 months
and then 2,000 rupees per month. So you
will create a website about this product
using Shopify. Okay, you have created a
website but how will customer find that
website? You will run ads on Meta. For
example, Instagram, Facebook, WhatsApp,
threads, all of this is owned by Meta
and anyone can place ads on it. Of
course, you would have already seen a
lot of ads on on your phone. So, people
will see those ads on Instagram or
Facebook, click on those ads and then
come to your Shopify website and then
give you money for this product. So,
that's how you get the money. But in
India there are two ways that the
customer can give you money. First is
prepaid options. They can pay you by UPI
cards, net banking and all. And secondly
there is cash on delivery. Indian market
works predominantly on cash and
delivery. International drop shipping
market works predominantly on prepaid
options. So customer pays you money
after going to your website when they
watch an ad of your product on Instagram
or Facebook. Customer pays you money.
You pay a little bit to the supplier.
Supplier ships it directly to the
customer. This is the basics of how drop
shipping works. Hope you have understood
it. And the main reason for this video
is people jump into drop shipping that
they want to make lakhs and crores of
money but they don't even understand the
basics of it. And when they understand
the basics of it, they understand that
it's not something they want to do or
they are passionate about. And that's
completely fine. It's not for everyone.
So they don't jump into drop shipping
and waste a lot of their time, money,
effort and all. With this video, I'm
trying to remove those people. so that
they could find out something that
they're actually passionate about. So,
hope it it was helpful. Thank you.
>> It's okay if you skip this video because
this is going to be all about me. Uh
this is going to be my story. This may
get uh I mean this video may get a
little long but I really wanted to tell
you my story because first of all you
should know who is this guy because why
should I listen? Why should you listen
to me? So that's why I have created this
video. And some of you may feel that
this video is just to flex my numbers,
to flex my skill. He this guy is just
here to boast about himself. Some of you
may feel that. But my point is to tell
you that if I can do it, if a person
like me who did not know about
e-commerce, who did not want to do a
business in life, if a person like me
can do it, anyone can do it.
Irrespective of where he or she is, what
the situation in their life is, you can
do it. If I am able to I mean start drop
shipping few years ago and get to this
revenue this huge stores multiple stores
and even get more than 50,000 followers
on Instagram. Anyone can do it. So that
is the whole purpose of the story. But
again you can skip this video. I would
not feel bad. It's completely it's okay.
You may not get any hard skills but
again as I said in my first video I'm
trying to build that mindset in you.
This may help you build that mindset. So
let's jump straight into my story. I had
not thought about my own story for like
first years of my life. I first thought
about it a few months ago when I
completed my MBA and I joined this huge
multinational FMCG company called
Hindustan Unilver. Now of course this is
a dream company for a lot of marketing
MBA graduates and I was lucky enough to
get into it and this was my first
corporate experience. So the first uh
initial 3 months we are sent sent for a
sales stint. We have to go with the
field force. Those people who go to the
smallest shops and take orders for our
products. Our products involves surfel
vim live boy lakme lux clinic plus all
those brands are Hindustan universe. So
the first three months we have to be in
the field. So for from 9 to 3 we will be
in the field and then we have to do some
data work. So I was sit I was sitting
with this colleague and he was he had
been in the system for like 15 20 years
and we went for a chai and he asked me
uh you are lucky enough to get into HL
and at the same time you have been doing
e-commerce now of course he knew my
background he said you are from a
middle-ass family what is that moment
that led you into this life then I asked
him why are you asking me this question
because it was a new question for me I
had to think so he said that Last night
he watched a movie called the butterfly
effect with his family and in that movie
so butterfly effect basically means it's
a theoretical concept which says that
with the flap of the wing of a butterfly
a tornado can be formed a few miles or
some kilometers apart. So what it means
that means is that a single point of or
a single decision that you make however
small the decision is it could lead to a
huge change in your life. So that really
made me think and I went back I went to
my college days why did I choose a
college why did I choose this stream in
in my after my 10th. So what was that
single decision and the after thinking
about it a lot after introspecting I
finally reached a point where I could
not go back anymore I finally found a
story a point a decision beyond which I
was not able to go how I reached that
point also so that was the movie Kush so
I hope you have watched this movie it's
a huge movie the first superhero movie
for Bollywood so at that time I was in
fourth or fifth standard And at that
time itself I knew that I would not be
able to become a superhero because uh an
alien coming into my place giving me
that superpowers it's impossible.
But what really attracted me is the
father of Krish the person who became a
scientist. So in that movie Krish is the
son and his father became a scientist
who created a computer that can see the
future. So my thought process was that I
I was in fourth or fifth standard and I
knew that I can learn I can study well
because I was able to get good marks
even without putting a lot of hard work.
So I knew that I could study well. So if
I put a lot more hard work becoming a
scientist is much more possible much
more uh it was much more easier than
becoming a superhero. So from that
moment I had decided I want to become a
scientist and then till stand 10 10 10th
standard I studied well I got good marks
and after my 10th standard my family
shifted to Kerala where I again went for
entrance coaching I went studied well I
did my IATJ all those stuff of course I
did not get into IATJ but I got into a
very good government college in Kerala
called Kochin University and of course
scientists in at that moment at that age
scientists and engineers were kind of
amazing For me engineers were creating
stuff out of scratch. They were creating
technology. So again that aligned with
the ambition I had from my fourth or
fifth standard becoming a scientist to
create something amazing. So I got into
my mechanical engineering and even at
that time my only goal was to pass out
from my engineering college with good
marks and get into a job which will get
me only at least five lakh per year not
month five lakh per year. That was the
goal in me. That was the only desire I
had. get graduated, get a good job with
five lakh per year salary. And by third
year, fourth year, I was getting good
marks. I was I finally graduated from my
college in the top three of the entire
university. But the problem was that
uh I was the COVID batch. So I did not
get any placement. Placements were
completely paused. So I did not get any
placement. But that was actually lucky
for me. But why it became lucky was the
decision I took in the third year of my
college because during my school time I
used to read a lot of books normal books
like famous five Nancy Drew Hardy boys
etc. But during my engineering third
year I shifted to non-fiction books and
I read this book called the 4hour work
week. It was a book from Timothy Ferris.
Now that was this thick. That book was
so thick but I still went through it
because the concept was amazing. The
author of this book used to work for
only four hours per week not day per
week because he was able to create
systems and a business. Of course, that
person also went to the corporate job
and was done with it and created this
business. And he had written about a lot
of business model that could be done
with just four hours per week. But I was
naive. I did not know that a lot of hard
work was needed to become to get to that
point where only 4 hours of work was
needed. But still I read through that
book. It explained about affiliate
marketing. It explained about Shopify.
It explained about freelancing. All
those stuff and in that book I read
about Shopify. Then I went to their
website and read about a lot of case
studies. Case studies about people have
created huge e-commerce store and people
who were younger than me. At that I was
20. But in those case studies those
teenage they were teenagers 16 17 years
old who are able to create million
dollar e-commerce store within a just
few months. And being from a middle-ass
family, of course, I wanted to help my
parents. I wanted to get so much money
that I could give a happy life to
everyone I knew. So that really
interested me. So fast forward to my
final year, I was jobless and I had two
to three months of that lockdown period.
And the good part was that at that
moment no one from the society, family,
friends, relatives, no one will ask me
why I am not going for a job. So I went
to my room and I knew that I wanted to
start drop shipping and I had six months
of research for me but I had no money
like zero money and no skills also. I
had never done marketing I never created
a website I had not created a video
nothing. So I knew there were three main
skills that I needed creating a website
creating an ad and marketing my product
how to sell that product. These were the
three skills I needed and I had none. So
I took a few decisions. First is I
applied my profile into Fiverr. So
people who don't know Fiverr is a
platform for freelancing people. You can
put up your profile for literally
anything. Video editing, creating a
profile picture, creating a CGI ad, for
anything. You could use Fiverr. So I put
up my profile in Fiverr as a video
editor and then went to random Facebook
groups and spammed those Facebook groups
saying that I will create a video ad for
$5. And then in in a few days, I got my
first order. But the but the surprising
fact was that I did not know video
editing. So I got that order. I
researched about that product and I had
just 24 hours to deliver that ad video.
So I researched about that stuff went to
YouTube and watched a lot of video
editing ads video editing courses and
videos. So I went to YouTube to watch
those watch those courses installed that
software called Camtasia and in 24 hours
I delivered the video and got my first
$5 from internet without going outside
without going even outside my room. It
was covid lockdown at that time and then
start slowly my skills started to
develop. I was doing it side by side. I
was getting around 20 $30 every day for
next 60 70 days. I was earning that much
money and at the same time I started
creating this Instagram theme pages. So
theme pages is basically any faceless
page focus only on one category. My c I
created multiple pages for fitness, for
beauty, for pets, multiple pages and I
just went on uploading in those pages
went on interacting on the comment
section. So I was doing that for one or
two hours daily also and at the same
time I started researching about
affiliate marketing. I started
researching about how to create a
website, how to find a product, all the
I have watched almost every drop
shipping video that was uploaded before
2020.
At that point, all the videos, all the
gurus, I watched all free content
because of course, I did not have money.
So, after a few months, I had around
$600, $700 saved from my video editing
uh freelancing service. I sold a couple
of Instagram theme pages for around
$300, $400. So, I had some money.
Finally, I decided that let's start this
the drop shipping journey. I created my
first store, spent around $100 in ad,
got one order. That's it. One order for
like $15. I quit that store. Second
store failed. Third store failed, fourth
store failed, five, sixth store failed
completely and I was down to my last
$100. So, I decided to take a pause
because it's my last $100. And at that
point, I had paused my Fiverr account
also. When I resumed it, I was not
getting any orders. So I had no income.
I had just $100 left. Finally, I read
this book called the Norh power of
positive thinking by Norman Vincent
Pier. In that book, there was this
product a necklace. And in that
necklace, there was a mustard seed. And
in Christianity, we have this belief
that if you can sell a a if sorry, if
you have faith as small as a mustard
seed, you can achieve anything. So that
was a huge concept for me because I am a
Christian. I know how powerful that
concept is and how deeply we Christians
believe in it. So I went to AliExpress
immediately found that exact pendant and
necklace which had gone viral in 1950s.
I quickly created a website quickly
created an ad. When I say quickly at
that time it took me
7 to 14 days to create the entire
website and ad. I then ran the ads.
The budget was $20 per day. First day it
was breaking even. Second day I was at
loss and three and fourth days was also
at loss. That the fifth day I got one
order for $1,000.
$1,000. That lady had ordered around 20
to 25 pieces. I mailed that lady and
asked her why she had ordered because at
that time I was targeting teenager not
teenagers people from the age of 18 to
35 feeling that they will buy that
product. But this lady was around 45 to
50 years of age. So she said that she
had bought it for her church group. So
for all the members of the church group,
she had ordered it. So I shipped it out
and I got the $1,000 in my hand. Of
course, after product cost everything,
my profit was around $300 to $400. From
that moment, I started scaling and that
store ran for around 3 years, generating
a revenue of $20,000 revenue in three,
sorry, three, not three years, three
months. $20,000 revenue. And then I had
this thought, a stupid thought I would
say that I could sell this store, the
complete store, not the product. Get
that money and start a store in India
because I am an Indian. I understand
Indians better. So I put up my store in
Shopify exchange, which is a platform
that has been closed right now. In two
weeks, I sold that store for around
3,000 around $3,500 or $4,000. So
approximately three lakh in Indian
money. I it it took some obstacles to
get that money from abroad to India. My
bank person called and said is this
legal money all the stuff had happened.
I got that money. I started an Indian
store. So for the Indian store I ordered
in bulk not drop shipping because at
that time drop shipping ecosystem was
not there. Robos etc was just coming up.
So I ordered in bulk ran that store but
I was hit with cash on RPO. I had never
expected these things because I felt I
know Indians but this was out of
syllabus for me because international
drop shipping I had less than 1% return
rate. So I was hit by that. I was losing
money. Initially for the first few
months I scaled it rapidly. That store
reached around 30 lakh in revenue. But I
made maybe 50,000 or one lakh only
because I was losing money for RPO. Then
I decided to stop all of it. prepared
for my CAT entrance, got into a good
college. I completed my MBA from Bit
Pilani. It took two years to complete
that. And then when I joined Hindustan
New with the first salary I had, I
created my Indian drop shipping store
because I was creating content at that
time. I had just 400 500 followers. I
wanted to go viral and I wanted to do
something creative. So, I did a 7-day
Instagram challenge live in front of my
followers telling them how I find a
product, how I'll create a website, all
of that. And that store blew off and in
like 7 to 8 months, I was able to
generate a revenue of 3 crores from that
store only. But I I thought that was
fluke, that was luck. I took the
strategies that was working in that
store, did another 7-day challenge
called the push-up board store. It hit 7
60 lakh in revenue. But I was facing
some challenges. People were copying my
store. There were scamsters for my
store. So I tried out a strategy in
multiple stores. I gave that strategy to
my friends. They tried it out and
finally I had a system. I had a strategy
which I am going to give to you because
this strategy is tested multiple times
by multiple people and it is working.
And I was confident that this strategy
was working. That's why I am giving it
to you. Now again I telling all of this
not to show that I am amazing.
All of this is to just to show you that
it's possible and it's not a getrich
quick scheme. It will take you some
time. You will fail. I can guarantee
that you will fail. But you have to get
up and repeat learn from your mistake.
And if you have that perseverance and
consistency, you will make a lot of
money. That's my guarantee. Now that's
it. I'm not going to bore you anymore.
Let's jump into the next module. is
going to be an interesting lesson as I'm
going to reveal one of my winning
stores. Uh, and I launched this store
live on Insta also. So, I'll just add
those videos right here so that you
could see how I launched the store in 7
days. Oh my gosh, a store has just
crossed 1 cr in revenue. But there's a
crazy story behind it where I almost
didn't even start the store and wait
till the end because I also have a
surprise announcement. So I started this
account with just one goal in mind. I
wanted to show others that it's possible
to earn passively while sitting at home
with just a laptop and Wi-Fi. But I
started getting a lot of comments and
DMs saying, "Amal, you are fake. You are
scammy. If it's really possible, why
don't you show it to us?" And hence I
decided to start the 7-day drop shipping
challenge with two goals in mind. First
of all, I wanted to grow my account and
become an influencer. And secondly, I
wanted to show others that if I can do
it, anyone can do it. Fast forward after
2 months our store just crossed 1 cr in
revenue. But again I started getting a
lot of comments saying that the series
was just to show off my knowledge. It
didn't create any value as it was very
complicated and hence the surprise
announcement that I'll be creating a new
store and documenting everything as
simply as possible so that even a school
student can do it. If you really want to
create a passive income just watch the
video daily and do the few steps that
I'm showing it to you. So this is day
one of creating a 1 cr drop shipping
plan. 1 cr rupees. That's how much my
drop shipping store made with just one
single product. And in the next 40
seconds I'm going to tell you how I
created a list of 10 winning products
with just 1 hour of product research.
This is day two of creating a 1 cr drop
shipping brand. If you are like me and
want to save time and money, you could
use these two methods. Firstly, I went
to YouTube and searched for drop
shipping case studies and looked for old
videos with high number of views. It
basically means that the drop shipper
knows what he or she is talking about.
And secondly, if it's an old product, I
could relaunch it. And the second method
is going to proposer cloud and I scroll
through all products with just one
criteria in mind. Will I buy that
product? If it satisfies the criteria, I
put that in my list. Do this exercise
today and tomorrow I'm going to give you
a crystal ball with I think I have found
the perfect product for a one cr with
one product drop shipping challenge.
This is day four. It's a product that I
would personally use and it satisfies
most of the winning criteria that I
shared in yesterday's video. My winning
product is a push-up board which can be
sold to gym boys. But how can I find
viral videos which can be used to market
this product. For that I went to
YouTube, Instagram and Tik Tok and
downloaded viral videos. If you want to
know how I downloaded videos from Tik
Tok which is banned in India, comment
below. I have downloaded around 30
videos to test as ads. But before that
they have to create a brand around this
product which will be covered in the
next video. How to create the perfect
brand name for a drop shipping store.
This is day five of one cr with one
product drop shipping challenge. After
creating more than 20 plus drop shipping
stores, I realized that there is a
pattern for every winning brand name. It
either had benefit or product name in
its brand. So I spent a couple of hours
to create an AI prompt that reduced my
time of creating a brand name from 24
hours to 5 minutes. Using this prompt, I
came up with the brand name
mypushupboard.com. If you want this
prompt, comment brand below and I'll
send it to you. And tomorrow, I'll show
you how to create a brand logo in just 5
minutes. How to create the perfect logo
for your drop shipping brand. This is
day six of one course with one product
drop shipping challenge. Till now, we
have finalized the product name and the
brand name. So, I went straight to
Canva. [music] Firstly, I opened Canva
and typed in my brand name, my push-up
board. Then I selected my main word
push-up and changed it to my brand color
red. After that, I went to elements and
searched for fitness and got this icon.
I just placed it on one of the corners
and yes, my logo is ready. This is the
final logo that I created with Canva in
just 5 minutes. You might think that
it's the most boring logo ever, but
trust me, it's all you need. If you wait
for perfection, you'll never start.
Tomorrow I will give you my AI prompts
with which you can create a high
converting website in just 30 minutes
and your product will sell like hot
cake. I started drop shipping. It used
to take me weeks to create the website.
But last year I spent 7 days to create
the perfect AI prompts that helped me
make a website in just 1 hour [music]
and I will share it with you today. This
is day seven of one code with one
product drop shipping challenge. I spent
my first 10 minutes to copy Amazon links
[music] for my product and pasted it in
charge GPT. Then for next 20 minutes, I
gave this AI prompts to [music] charge
GPT one by one. Next 10 minutes was
spent on reviewing the content given by
charge GPT. Then I went straight to
Shopify, created an account and just
pasted the description given by [music]
Charg. And this is the website that I
created in 60 minutes. If you want these
prompts, comment copy and I'll send it
to you for free. Tomorrow we [music]
will find a supplier to sell this
product. When I started drop shipping 4
years ago, I used to sell in countries
like USA, UK, Australia etc. But when I
decided to drop ship in India, I faced a
major issue. I was not able to find a
platform that could handle everything
related to my deliveries. I had to use
multiple [music] apps and vendors to
streamline my back end which was not so
exciting. Then I started using roster
cloud recently. Yes, it has a lot of
issues, but it also helps me to reduce
my time and effort which I can use to
market my product. This is day eight of
1 cr with one product drop shipping
challenge. [music] I have finalized the
product which is a push-up board and
then checked Roboso for the [music]
prices and selected the one with the
lowest price. Then I connected Roboso to
Shopify with just a few clicks using
their app. In last 8 days, I have
finalized the product, made the website,
found [music] ads and connected the
supplier. Tomorrow I will launch this
website with Meta.
>> So yes, that was an exciting experience
to launch another store on Instagram. So
I'll just reveal every single thing
about that store. It has currently
crossed 68 lakh rupees when I stopped it
because it was not a I mean there were
other products which were giving much
higher profit. So I thought that I used
my cash my cash flow in those products
and stopped this. But you could
completely use this product now itself.
I did not do creative testing. I have
not done much interest testing. You
could relaunch this product brand it
really well. So I just revealed
everything about it. I got 68 lakh
rupees in revenue and my average order
value was41.
100% was from release cood app sessions
over time. Uh you get all these info.
I'll just refresh it refresh it so that
you don't say that it's a fake account
or fake store or fake order stuff like
that. So I just refreshed it.
Uh the store was started in July then it
grew a little bit then it dropped then
in November I scaled it really well to
around 20 lakhs a month and then
December and January were kind of stable
10 lakh per month and then I stopped it.
So first of all I want I have to tell
you how I find this product. So one day
I was just re like scrolling on proposer
cloud and in one of these tabs I was
looking for a product and that's when I
found this product called push-up board
and at the same time I had also seen the
ads of this product on my Instagram
itself and apart from that when I looked
at other stores uh other Instagram pages
which post products like this they also
had videos of these products.
So then I went to this one of these
listing it was just 346 at the time I
think it was around 400 rupees
but right now the cloud pricing is 346 -
57 around 300 rupees including shipping
and it had all the details but I had to
validate that product. So I went to my
validation checklist. So this is the
validation checklist. Does it solve a
problem? So the product so the problem
it solves is that it gifies fitness for
new beginners who are getting into
fitness uh who getting into exercises
and all and it helps them to motivate to
do a push-up. So it kind of solves a
problem but not a major problem but it
makes the life of the customers easier
and they have and they know exactly what
to do in a push-up. It adds convenience
and adds gives boosts the confidence in
the customer. It has an emotional
appeal. Like I could create ads saying
that your body will be transformed and
maybe you could get a girl in your life,
stuff like that. And it's a passionate
niche. It's into the fitness niche. Uh
next is it's it's not readily available
in stores. I'll just type it out.
Medium.
Uh high
high.
Yes.
No. Are there competitor? There were a
lot of competitors but not many branded
competitors. So, I just say medium
competition. Is it a new or unique? It's
a unique product in the market. It has a
war factor but it cannot be
personalized. So, uh all this is fine
but again it's hard to guess the price.
It can be a 500 rupee product. It can be
1,000 rupee product 1,500 rupee. It's up
to us. It's up to our branding how much
we could sell this product to. So I'll
just say medium. Is the product cost
less than 500? Yes. Is it trending
according to Google Trends? So I went to
Google Trends.
Uh and we'll just search for push-up
board. We just want to know if there is
any demand for this product.
Pushup board. So I had launched it in
last July and it's almost May so kind of
the same time period and if you look at
just India okay
pushup board
so it has some demand but it's spiking
for some time then
falling below spiking falling below all
those kind of stuff but again if I
search for just push-up push up people
who search for push-up or how to do
push-up or stuff like that. It's a
growing demand. So I will say maybe low
to medium for this part.
Then coming to I mean if I mean I I try
to go to gym regularly. So I have kind
of some experience and I know how people
who look at fitness uh may look at this
product or how they may perceive this
product. So I'll just say medium again.
Is it a high-risk product? No. Will SB
allow these ads? Yes. And I had checked
there were multiple ads from with for
this product. Otherwise in Roboso itself
they had given me multiple ads for this.
There's one 2 3 four. So I can find at
least four ads for this product. Yes, it
can be purchased without much research.
It's not very much low in volume. So,
I'll just say medium or I I Yes, I'll
just say medium. It's not a small
product. No, but it doesn't break. Yes.
It doesn't have much sizes.
No, it perceived value can be high. Yes.
It purchase price is low. Yes. And
personalization is not possible.
Now, overall, it solves a problem or is
connected an immersion practical uh
niche and then it cannot be found in
local. So it has a wow factor and to
avoid the product it doesn't come into
clothing. It does not infringe or affect
any copyrighted product. It's not a low
margin product. We can sell it with good
margin. It's a unique product and it's
not very expensive electrical item. So
that's how I validated the product. But
I also need to see if I could price it
well. So that's how I went here. So
current supplier price it's let's say
300.
Sorry 300.
ads I am assuming 180 rupees just to be
conservative 180 is too high but still
we'll assume that cancellation rate I
have kept 10% and RT I would just expect
maybe let's say 60% to be very very very
conservative so I will have to sell it
for 1,99
but I started with
999 rupees
so I'll just say starting profit per
product will be 27 7 but we have taken
the all these numbers very
conservatively so of course the profit
will be higher so I charged a price at
$9.99
now what is the next thing to do we have
to create a store for that I'll just go
to the
so I just want to show you how it looks
on website so as I have mentioned in my
framework there will be a button to
increase urgency and scarcity a headline
then the review five stars
Who has written it? Another button. Then
a GIF. First paragraph of the story.
Image or GIF. Next paragraph of the
story. Then again an image or GIF. Next
part of the story.
Again an image. The story ends the
button. Then a video about how this
product works. Then how to use this
product. Step one, step two, step three.
Exactly like we have discussed in the
framework. and it's the homepage of a
one store. Then a com comparison with
the traditional method. The traditional
method is of course traditional pushups.
Then how to buy this product. Then the
free bonus that we explained that's
value stacking increasing uh the
possibility or the conversion rate. Then
our product is shown if they want to d
buy it directly here here itself. and
then a few testimonials which we have
created using charge GBD another button
then the FA FAQs
and then another button. So keep in mind
that this was my first uh one of the
first few stores that so this is the
store in which I have actually tried and
optimized my entire strategy. So some of
the frameworks that I have told in my
earlier modules will be different. Stick
to those modules because I have tested
those in these stores and in multiple
stores and then I have come up with that
framework but maybe 90% will be found in
this store itself but 10% may be
different. For example, this I used to
put my free bonus at the top but then I
removed it to a little bit in the middle
part. I removed this in my product page.
So my product page will start with this
right now. Then again a headline, a
paragraph, image. Headline, paragraph,
image, who is it for? Then a GIF, FAQs.
That's it. That's how the product page
will be. So this is how I designed my
store.
And the next part,
the next part is of course finding the
supplier that we have discussed here
itself. I use Roboso as my supplier and
my payment process was completely
released app. So I'll just show you the
apps I use in this store.
Uh one second.
So these were the four apps I I used in
this store. I had also used vitals. I
deleted it because I'm not running the
store and I didn't want to pay 3,000
rupees per month for the store. There
was the release it cod form and roo and
the sky pilot. Sky pilot for digital
product as my supplier and this is for
to run my cash on delivery orders. So I
did not have any other payment processor
only cood orders.
Now coming to the final part the
Facebook ads that I have run. So these
are the ad campaigns that I ran for my
pushupboard.com.
I think I missed a few ad campaigns. So
the revenue here soon is 47 lakh rupees
but here we have 70 lakh rupees. I think
I have missed a few adsets but it's
completely fine. I had spent around 10
12 lakh in my ads to get around 70 lakh.
Pro was between 6.5 to 7. So that's
shown here
and my CPN was 47 rupees compar in
combination to all the adsets and u
campaigns my CTR was 1.2%. So these are
really good numbers. Cost per click was
four rupees. But keep in mind again this
is my one of my first stores. So I have
learned from a lot of negation this
score and I can easily get a much better
numbers right now with this as I have
explained in my previous modules and add
toart were this much cost per add to
cutart cost per checkout and my cost per
purchase was around 50 rupees without
GST. with GST it will come up to be
around 180 which we had expected in our
initial pricing checklist and another
thing that I have to notify you is that
my final pricing that I optimized for
was 1,250 rupees I started with around
799 then 899 then 999 then this is the
number I had found and I just want to
show my conversion rate also
oh sorry uh conversion rate I had
released it so it's not here right now
So I had 1,9 this much sessions over
time.
I'll just copy it. And the number of
orders I had was 5,000. Number of orders
I had was 6569.
So equal to 6569
divided by this number
which will come up to be around into
100. So the conversion rate was for
around 3.4% 4% with this pricing with a
pricing of 1,250 then my price was
around 999 my conversion rate was around
4.5 but this was giving me more profits
and profit margin so I stuck with this
pricing now coming to my ad testing uh
you can see I had spent around 10 lakh
rupees here to get back around uh 60 70
lakh rupees in return with 6.5 the
numbers here are different I think I
have not selected a few adset But that's
I mean I I just have to show that this
is the amount I have spent on ad
account. So we have covered how I find
the product, how I find found the
supplier, how I created the website, how
I ran the ads, but at the same time I
also got a lot of organic orders here
because I was posting my I got my cousin
to post around 10 videos daily. So, we
had around 800 posts with 4,500
followers and they gave a few organic
posts and some of the videos had gone
viral giving around 500,000 or 1 million
views. But again, if I was really into
it, I could have changed it into a
really branded product with branded
packaging and a good Instagram page also
because we got 4,500 followers in a few
months with organic posting only. So,
yes, that's how I created this entire
store. Now in this module I'll try to
answer most questions that every
beginner drop shipper has so that
everything is clear before we move on to
the next module. The first question of
course that's asked by every new drop
shipper and one of the most common
questions is isn't drop shipping debt
and here's my honest answer. Drop
shipping isn't dead mediocre marketing
is. In 2025 India's e-commerce market is
still in early stages especially in tier
2 and tier three cities. People are just
starting to trust buying through
WhatsApp reels and cash on delivery. So
if you learn how to use storytelling,
product research and AI powered ads,
you're not late. You're ahead of 90%
people are still confused by add to
cart. And remember even Amazon was once
laughed at. What's common today was once
new. You are early. So act like it.
Next question is I have no money. Can I
still start? Let's say you're broke or
on a tight budget. That's not a barrier.
It's a filter. You actually need less
than 5,000 rupees to begin. 700 rupees
for domain, a free Shopify trial or I
mean 20 rupees for uh for first three
months, a,000 rupee ad budget initially
to test product and then you have Canva,
chat, GPT, notion all of these are free.
What you really need is resourcefulness.
Start by finding viral products
manually. Make creatives with Canva or
edit yourself. Write copies using AI.
Launch low budget ads which I'll teach
in coming modules. Don't wait to save
50,000 1 lakh rupees. Start with what
you have because business rewards those
who begin not those who prepare for
ever.
Now next is I am not techsavvy. Can I do
this? Here's the truth. Nobody is born
techsavvy. You weren't born knowing how
to use Instagram, right? You learned it.
Drop shipping is now 80% drag and drop
thanks to tools like Shopify, Canva,
Charg etc. You don't need to quote. You
need to be curious. One of my friends
had never even opened a laptop. Today he
runs a good I mean he earns a good
amount of money through drop shipping
because he followed the steps. I'll
guide you like a friend. No jargon, no
ego. I'll try to teach whatever basics
you need without judging you. Just
action. That's what I expect from you.
One click at a time. So next time you
say I'm not techy, replace it with I'm
willing to learn and that's all you
need.
Now next is what if I choose the wrong
product. Let me give it straight to you.
You will never know for sure if a
product will work or not. But here's the
mindset shift. Don't guess, test. You
only need 500 to,000 rupees in ads to
validate a product. If it flops, you
learn something. If it clicks, you
scale. This isn't school. There's no
punishment for getting it wrong. Think
like a scientist. You find a hypothesis,
you test it, get the results and tweak
to get a better result. That's how I
find my 60 lakh product. That's how I
find my three cr rupee product. After
failing with multiple products. I have
failed with multiple products. I just
needed to find a few to gain back all
the money that I lost. So don't ask if I
choose strong. Ask how fast can I test
smartly.
Now next question. In business, losing
money is how you buy experience. So, you
will lose money. Let's get real. You
might lose 500, maybe even 2,000 rupees.
And that's okay because unlike buying
pizza or a party, this loss comes with
skills. You learn how meta ads work. You
learn what hooks clicks. You learn how
buyers behave. That's not a loss. It's
tuition. Every successful drop shipper
has paid it. The mistake is not starting
because you're scared to lose,000
rupees. I lost I think hundreds of
dollars in my first six stores but I
made three cr rupee later with just one
store because I learned. So shift the
lens. You're not spending you're
investing in clarity.
Now I know your parents will have
questions. Your question will be how
should I convince my parents? And this
one hits home for a lot of us. You want
to start something online but your
parents don't get it. They say do a real
job or will this work? Listen, they're
not against you. They're just scared for
you. You can't convince them with words.
You convince them with results. Start
quietly. Build something. Show. That's
what I did. For first three, two to four
months, my parents didn't even know that
I have a business running with just my
laptop and then show your profits. A 500
rupee profit, then a 5,000 rupee profit.
So I I mean after I showed my profits to
my parents, until then they would have
told that drop shipping is a scam. But
once profit is shown then the game
changes. Now they they have helped me
pack orders. They have helped me do
things that I didn't know. For example,
finding a CA or finding a shop. So all
those things they have a lot of
experience. But beginning part if you do
it and show your results they'll support
you with all your heart. So don't rebel,
don't argue, respect them, build and
then share. That's how you win their
support.
Now again the question is what if I
fail? You probably will. I did. Everyone
does. But here's what schools and
society never taught you. Failure isn't
final. It's feedback. It's redirection.
Okay. You ran a 500 rupee ad. You got no
sales. Amazing. You just learned what
not to do. Try try again with new
creatives. A new offer or a better copy.
I failed with multi I am repeating it
again and again. I failed multiple
times. In international stores, I have
failed around six to 10 times. In Indian
stores, I have failed more than five to
seven products. So you will fail and
look at me right now. I'm teaching
people. I have more than 50,000 people
on Instagram trying to get value from
what content I produce. So you don't
need to be fearless. You just need to be
stubborn with your dreams.
Now next question will be market is
completely saturated. Markets aren't
crowded. Messages are. Yes, there are a
lot of drop shippers now but that
doesn't mean it's over. There are a lot
of kirana stores over. That doesn't mean
no one is opening a kirana's door. Now
competition will always be there in any
business you go. Even in if you're
trying to find a job, there will be a
100 people who will look who would be
looking for the same job. So in the job
market also there is competition. So
that doesn't mean you'll stop looking
for a job, right? So think of this way.
How many people sell t-shirts or candles
or maybe mug? A lot. But someone still
builds a brand with a twist. You don't
need a unique product. You need a unique
positioning. Use a new use case. Target
a niche segment. Sell through
storytelling. I once sold a 250 rupee
product
30,000 times. 30,000 units of a 250
rupee product was sold. That product was
not new. My posture corrector product
has been used by drop shippers since a
lot of time. 5 years ago when I started
drop shipping, posture corrector was
saturated. Now also people are saying
posture is saturated while I sell sold
30,000 units but I was able to do it
because of a system I have created
because of the branded store I created.
So saturation is a myth when your
product is well built. Think of this way
consider saturation as the demand of a
product. If a person is able to if a
product is being sold by multiple drop
shippers and still they're able to find
a customer that means there is a huge
demand for the product. And now the
question is how much time will this
take? So you don't need to quit your
job. You need to start small, stay
consistent. But I built my first I mean
I am still working full-time. So that's
the only example I need to give you. By
working full-time I I am able to create
multiple stores internationally and in
India and creating revenues like three
fro three fours and I shared all of it
transparently also so that you could see
that if I can do it anyone can do it. So
I just focused 1 hour daily initially.
So after work I'll spend one hour to
optimize everything to set up everything
that I need and I use I use weekends to
set up a store, mornings to learn,
nights to test ad. You're not chasing
overnight riches. You're building
long-term freedom. Don't worry how about
how it how long it takes. Worry about
how long you'll stay stuck if you don't
start. So I think a lot of your
questions has been answered by this and
in the coming sections also I will try
to cater to all the questions that will
come to your mind uh wherever it's
needed. So in maybe product research
method I'll try to cater those kind of
questions. So whenever questions pop up
uh I because I have been like you I have
been a beginner like you. So I kind of
know what questions will pop up and I'll
answer them at that time. But these were
maybe seven 10 questions that most new
drop shippers have. So that's it. Let
goes to let's go to the next module.
Watch me create a profitable Indian ecom
business in just 7 days. 2 years ago I
did something similar. So it's time to
check if I still got the skills. For
this challenge I have created a sevenst
step framework. Seven step is the
easiest one. Step one, decide the
business model. Fundamentally there are
two routes that you can follow. This is
the second one. First is reselling. Buy
the product in bulk. Increase the margin
and sell it to your customers. But
buying in bulk requires huge initial
capital. So we'll go with the second of
drop shipping. It requires very low
startup capital. What does it mean?
Basically a customer places order for
your product. You take a portion of that
money and send it to the supplier who
directly ships the product to the
consumer. Step two, find a winning
product. Step three, choose a reliable
supplier. Step four, create a brand
including logos, colors, fonts, and
other stuff. Step five, design a high
converting website. Step six, run ads to
attract consumers. Step seven, and the
most important step, enjoy your profit.
If you think that I'll succeed in this
challenge, follow me to see the process.
But if you think that I'll fail, still
follow me and I'll try to prove you
wrong. So, the easiest way for me is to
let you choose it for me. How do I find
million dollar products? It's day two of
creating a profitable Indian ecom
business in 7 days. Our entire business
depends on the product. If our product
sucks, we are finished. I usually have
seven methods to find winning products,
but we don't have time. So, I use the
laziest method to find a winning
product. YouTube. Just search winning
drop shipping products. It's as simple
as that. I spent 2 hours watching
YouTube videos and shortlisted 10
products. Now, these products will have
to pass are three criteria. One, does it
solve a genuine problem? Two, can it be
marketed to a very specific audience?
[music] And three, can I create an
engaging ad? After my three-point test,
I'm still left with two products.
[music] So the easiest way for me is to
let you choose it for me. So I posted
these two products on my story. Which
one should I sell? So the it's time to
reveal a product day three of create an
Indian ecom brand in 7 days challenge.
Yesterday I posted a story with two
products and asked my help to choose one
and the product is [music]
poster corrector. It is one of those
product that has made many drop shippers
millionaires. Next step is to find a
reliable supplier. [music] I quickly did
a research and selected Robos cloud as
our supplier. I quickly create an
account and found that the product was
in stock. But this was the easy part. We
have a problem. You see, I had not even
registered my company and don't even
have a GC number. As a result, no
payment processor is able to accept us.
That means even if you find customers,
we can't [music] take payments. Less
than 72 hours left to overcome this
challenge and launch the product. If
you're not branding, you could even sell
water for thousands of rupees. But you
might be thinking that branding requires
huge amount of money and yes it does but
we'll do it cost effectively. It's day
four of creating a profitable Indian
brand in 7 days. In last three days we
selected a business model which is drop
shipping. Chose our supplier and
finalized our product poster character.
It's a very broad product. So we have to
brand it to make it look credible. But
we don't have enough time. So there are
just six basic steps. Firstly we need a
branded domain name. Our domain name is
the Indianposter.com. We choose the
color scheme from this color wheel. We
have chosen this color for our brand.
The brand font could be found through
these parameters. The chosen font is
sand series. Logo for the brand could be
created through Canva. We were able to
create these logos on Canva. A brand
personality can be chosen through these
parameters. Competence will be our brand
personality. Finally, we need social
media accounts for our ads. We are not
trying to create a perfect brand, but
once it's launched, we will optimize
each part of our business. It's day
four, 48 hours for the launch. If you
wouldn't believe me if I said that you
could create a website at the cost of
this dairy milk and yes, this is our
product. It's day five of create an
Indian ecom business in 7 days. After
trying out multiple platforms to create
a website, I realized something. Shopify
is the best platform for drop shippers
and initially it just cost rupees 20.
The most important part of a website is
the product page and I believe that if
you master copyrightiting and website
design, you could sell any product under
the sun. To create a high converting
website, you have to get into the
customer's shoes. So I surfed Reddit,
Facebook, [music] Amazon, Flipkart, etc.
to find the pain points of the customer.
Then I put all of my research into my
sevenpoint copyrightiting framework for
an engaging website. After 4 hours of
research and 2 hours of design, I can
finally say the website is live. We are
launching officially in 24 hours. Follow
the Malu hustler. You wouldn't believe
your ads suck. You could not even sell
the greatest product in the planet. So
this is the most important day of create
an ecom business in 7-day challenge.
It's day six. There are three ways to
create an ad. The third one is the
quickest and the cheapest. First is buy
the ad and shoot the content yourself.
Second is hire a freelancer. Third is
find related content on YouTube,
Facebook, etc. and edit it to create an
ad. I spend the next 4 hours on the
laptop. Found around 40 related content
about the poster character and edited
out around 10 ads for it. Next, I opened
the Facebook ads manager and put a
budget of 5,000 for my ad budget. I'll
be targeting people of age 30 to 35 who
sit at their desk for their job and are
in metro city. Ads are scheduled to
launch at 10:00 a.m. tomorrow. Fingers
crossed tomorrow is the Dday. If you're
Did we just create a 50 lakh rupee per
year business in 7 days? Is the final
day of create a profitable Indian
e-commerce business in 7 days challenge?
Time to show the results. Our ads went
live at midnight today and it's 5:00
p.m. That's 17 hours since the launch.
Till now 571 people have visited our
store and the conversion rate is 4.2%.
Which is double the industry standard of
1 to 2%. We got 24 orders at the price
of 499. So in 17 hours our total sales
is 11,979.
Which means if you keep running this
store for an year, our revenue will be
43 lakh rupees per year. I think this
number is enough to officially call this
talent successful. But I would consider
this successful only if it changes the
life of at least one person and I need
your help for that. Share this challenge
on your stories or to your friends who
might need it. As you may know, sharing
does not cost any money. and to know
what I plan to do with this store.
Hello guys, welcome to this video
series. I am Amal Anthony and before
getting into the entire series I just
wanted to give a quick introduction of
what to expect and why I created this
series and all. So before watching or
before entering into this video series
the major two questions that is to be
answered is what is drop shipping and
how much time and money I have to invest
into it. So drop shipping is basically
just a fulfillment method. It's nothing
scammy or nothing like that. It's just a
fulfillment method that comes into in
under the e-commerce part of the
business. So what happens is so you
suppose you will create a website uh for
example for this mouse you will create a
website a beautiful website and you will
also create an ad. You will place these
ads on Facebook, Insta, maybe Google. So
every social media you would place this
ad and a customer would see this ad like
this amazing mouse and I am that
customer. I want this amazing mouse and
I'll come to your website and I'll place
the order maybe through my card UPI or
even cash and delivery. So cash and
delivery is the most prominent payment
method in India. So I have placed my
price as 1,000 rupees for this mouse.
The customer pays it and I pay a part of
it to my supplier. The supplier charges
just 200 rupees for this mouse. So the
supplier then takes the 200 rupees,
ships that mouse from his warehouse to
the customer directly. You don't even
see the product. The supplier takes his
200 and you keep the remaining 800 with
which you could put out ads. You could
hire people. So you keep that margin.
You are just a marketer. Nothing else.
You are just the middleman between the
supplier and the customer. So how much
time and energy would you require? time
from my experience initially when I
started out it took me days to create an
ad took me few more days to create the
website but I didn't know how to do it I
didn't know the simple frameworks with
which I could create websites ads even
find winning products everything in just
24 hours I could sit down at at 9:00 in
the morning and complete the entire
business by 9:00 p.m. and launch the
next day. With that structure, you could
create it in a few days. I guarantee
you. So, after launching that business,
I have to personally put in just maximum
30 to 30 minutes to 1 hour per day to
answer a few emails, to answer a few
queries by my supplier or customers or
maybe fulfill my orders. Just 30 minutes
max. How much would you require? How
much money would it require to put into
it to test out products? I would suggest
you would at least require 5,000 rupees
into your ads. With that 5,000, you
would know if it's a winning product or
a fail product. And if it's a winning
product, lucky, lucky break. Good for
you. But it's a fail product, you lose
your money. And for the domain, it's
around 500 rupees per year. The Shopify
cost would be initially 20 rupees for 3
months and then I think 1,000 or 1,500
rupees per month. All your costs would
be around,000 or 2,000. Let's suppose
all these monthly cost would be around
5,000 for the operational cost and your
ad cost would be around 5,000 you. So at
least 10,000 rupees should be your
initial investment into this drop
shipping business and without which
don't even start your start this video
series. Please don't even start and
initially your time commitment will be
very high hours 2 3 hours per day. The
higher amount you put in the easier or
the quickly you would learn this
business. But after you launch this
business, it would just take 30 to 40
minutes per day to run this business. So
I'll just give a quick introduction of
myself. I was born in Kerala but I was
brought up in Delhi till 10th standard.
After that my family shifted back to
Kerala and I joined my uh engineering in
2016 in Kerala itself. So till 10th
standard I used to read a lot of books
but as you know entrance coaching etc
made me lose track of time, lose track
of my habit of reading books. But after
I joined my engineering we had a lot of
free time you know. So in third year I
started reading books again but this
time I chose to read non-fiction books
self-helps entrepreneurship finance
related books instead of fictional
books. So one of the books I read was
the 4hour work week by Tim Ferris. It
really changed my life. So this guy
actually works only for 4 hours per week
and runs a million dollar company. So in
that 300 or 400 page book he explains
how anyone irrespective of if he or she
is in a 9 to5 job or self-employed or a
student that person could get into a
very get into get a financial freedom to
work anywhere in this world and just a
few hours so that they could enjoy life
not being constrained by money. So that
concept really struck into me and I
started to research more about how to do
it and how to make money online. So
after that my fourth year was completed.
My B tech was completed but
unfortunately I was the 2020 batch of
the covid pass out. So my placement
drive was completely paused. It was kind
of a opportunity for me or blessing for
me because at that time I really dug
into this make money online niche and I
also had a lot of time and no one was
there to ask me key why are you not
going for a job and all. So I had a lot
of time to spend and uh learn about this
stuff and all. So at that during that
period of time I was also learning about
drop shipping e-commerce and I realized
that to become successful in drop
shipping I wanted to know two main
skills. First was creating engaging ad
and second was converting websites. So I
didn't know ABCD of website editing. So
what I did is I wanted to learn about
it. So YouTube was my go-to place. So at
the same time I wanted to earn my
learning because I come from a very
middle-ass background. So I didn't have
any capital or huge amount of money to
invest into it. I had to make it myself.
So I decided to earn my learning. So I
created an account on Fiverr which is a
freelancing platform and made myself a
video editor in that account. So within
one or two weeks I got an order. I for
$5 I had to create a video but I didn't
know anything on how to create a video.
I quickly checked a YouTube video and
then used Camtasia software which I was
using even now to record this video. I
used that software and I created a very
bad video but still I got paid and
slowly I got started gaining experience
in that video editing field. I learned
how converting ads are found, how to
write captions for it, subtitles for it,
how to create hooks, how to create
transitions to get more retention from
the consumers and but and I was getting
orders regularly. At one point of time I
was getting around $200 per day just for
creating videos. I was spending around 6
to 8 hours just to create videos. I had
gained immense experience and knowledge
on how to create a drop shipping video.
But then my fourth year exam had come.
It was an online exam because of COVID
and I had to pause my Fiverr account
after my exam. I started I restarted my
account but I don't know it died off. I
was not able to get some orders. But I
had generated some capital around $800
or $900
and I was ready to do some other stuff.
So at that same time I started to
explore in Instagram theme pages uh
stock market cryptos affiliate marketing
everything anything and everything I
could try I was doing it online and
learning it online. So for Instagram
theme pages I was going through an
YouTube account called BIA and he was
able to create a million dollar account
by creating Instagram theme page. So
what is an Instagram theme page? So
basically you would have seen pages
about football, beauty, memes, anything
and everything related to any topic in
this world where it's just post random
post, random res or post. So I was
really intrigued by it. I started
creating accounts. So initially it was
very difficult. It took me around 6
months to just get around 5,000
followers. But then those accounts grew
rapidly. So within those 7 to 8 months,
I created around 10 to 15 accounts and I
sold most of it for some money and I got
around $1,000 or $2,000 by selling this
account. And at the same time, few of
these accounts was scammed from me.
Scammers took it from me saying that
they would pay but they didn't pay. So
again, I had some capital. Then I tried
out affiliate marketing, stock trading,
and crypto trading. Affiliate marketing
I didn't know what to do and I still
don't know what to do. I'll plan it out
in a few months time. But stock trading
and crypto trading was interesting for
me. Like I was not dependent on anyone
to get money. If I had the skills, I
just had to sit in front of the laptop,
do some trading and get money. That's
what intrigued me for stock trading and
crypto. But I lost a lot of money. And
during this time, of course, I had
gained skills in video editing, website
designing, marketing, negotiation, stuff
like that. The basic skills that is
required for drop shipping. And I was
like, okay, fine. I'll quit all of the
other side and focus mainly on drop
shipping itself. I again started four,
five, six drop shipping accounts. Most
of them failed and for each account I
had to spend around $100 to $200 just to
test these products or account and I
failed drastically terribly and I had
just $100 left and at that time I
decided I will take some break because
it's not working out. I needed to take
some mental break also. So I started
again reading self-help books,
motivational books, entrepreneurship
books and all. And finally I read a book
called the power of positive thinking.
So in that book there was a product
which mentioned that in 1915 there was a
product which was basically sold to
Christians. So that was basically a
necklace and in that necklace there is a
pendant and a pendant there was a
mustard seed inside it. So in Christians
we believe that if you have faith as
small as a mustard seed you could
achieve anything. So I that really stuck
into me because I am a Christian. I
could easily sell it. I quickly went to
my laptop found a supplier. Luckily, I
found a subordinate on Alibaba, created
a website in a day, created my ad in a
day and published it. And then it I
published it around 7 or 8:00 p.m. And
then I went with my family for dinner.
And at while having dinner, the touching
sound, the Shopify notification sound
rang on my phone. And that was the best
moment of my life till then because that
moment told me it was possible to make
money online. And while having dinner in
that 30 minutes around two or three
orders came in and my mom was like,
"What stats sound coming from your
phone?" And I said, "It's my new
notification shop." I went quickly ran
to my laptop after my dinner and saw a
order worth $1,000. So the third order
that I received was an order for $800. A
lady had ordered 25 of those necklaces.
Either it was a scam or it was a genuine
order. If it was a scam, I would lose
all of it if I put all my money in that
product. So I mailed that woman and she
said she had ordered it for a church
group. So that was my lucky break. I was
able to scale that store to around
$20,000 in few months in two to three
months and then I had to sell it. The
reason I sold it is because I started
with $100 and my sister's credit card. I
didn't have the cash flow to scale it to
an exponential level. So what I thought
is I'll sell that account and then I'll
reinvest it into an Indian e-commerce
account because I'm in Indian. If I I am
able to sell it to customers in US or
UK, I could sell it in Indian context
also because I know the Indian
customers. So I sold it, got around
$3,000 or $4,000 for it and created two
Indian e-commerce account. But the
problem with Indian e-commerce was the
cash on delivery and return orders. So
basically when my customers were from US
or UK, my return percentage was around
1% but in India it went to around 30 to
40%. And I was losing money in shipping
cost, losing money in ad cost which for
the for which the orders were getting
cancelled. So I was losing money. So I
decided to sell that uh e-commerce
store. So I had two e-commerce stores. I
sold both of it for around one one lakh.
I had some money. I had some capital.
Now I had to learn the Indian consumers
or learn the thought process of how to
tackle these Indian consumers. After
that I in while learning this I also
wanted to earn some money. So I invested
in crypto lost all of it. It was at that
moment I thought realized I should I am
really interested in learning business.
So while my undergraduate time I used to
make fun of my friends who wanted to do
an MBA after BTE but fate had some other
plans for me. I was going to do an MBA
after my Btech and after one year of
e-commerce I got into a good college a
bit it's Bits Pilani College Biras
College. I did my MBA for two years and
I'm done. Uh I got a good job. I have
the capital to start my e-commerce right
now and that's what I'll be doing in the
future. So why did I tell about this
boring background of mine? I you would
be thinking that I did not sign up for
this boring background. Get to the real
[clears throat] stuff. So the reason I
told is because this drop shipping or
e-commerce is not a get rich get get
rich quick scheme. So in YouTube or
Instagram there would be a lot of
content creators who would say you could
make lakhs in a few weeks, get financial
independence in one year, become a craty
in a few months. That's not possible. It
took me years to learn these skills and
with those skills only I could create a
new drop shipping website in maybe one
or two days. It's because I had put in
the work in those two to three years.
But the reason but the problem is that
that two to three years was completely
unstructured. I was watching random
YouTube videos, random courses.
Everything was random. Nothing was
structured. I did not have a good course
in that Indian context. That's what I'm
trying to create right now. So this is
not a get-rich quick scheme. This is
e-commerce. Drop shipping is just a
method to fulfill the orders. But we are
getting into e-commerce. So we have to
set proper timelines and deadlines. We
have to set small goals because that
builds momentum. The small goal of
create finding a new product and then
creating a new ad and then creating a
new website. That are small goals. We
had to compartmentalize all the the
entire process into small steps. We
could we could not think like in one
week I have a full-fledged one lakh
rupee per day profitable store. That's
not possible. We have to do it in a
step-by-step manner. So my goal is to
teach the entire step-by-step process as
a blueprint to you so that you could
generate one lakh rupee per month with
after completing this course. So as I
said we are entering into e-commerce and
drop shipping is just a fulfillment
model. And you could see when I entered
e-commerce in 2020, it was just a $65
billion industry. And by 2027, it will
be a $200 billion industry. So 1 billion
is approximately around 8,000 crores. So
8,000 into 200. It's around 160 lakh cr.
I don't know you calculated. So it's a
huge industry. We
everyone had have the opportunity to
make money out of it. Even if you just
get crumbs of this industry, we will
chase. So it's not a competition between
drop shippers. It's not a competition
between me and you. Everyone has the
money. Every everyone has the
opportunity to make money. There is a
huge amount left. That's why I'm really
happy to teach all of it to you so that
you could make money, I could make
money, we could learn from each other
and we could grow each other. So that's
my goal from this uh video series. So
why watch this series and why only this
series? So this series has everything
that you need A to Z from beginner to
expert level everything and I will also
incorporate whatever I I have learned
from my MBM all the marketing concepts
or the finance concept everything I
would teach to you too. So there would
be the theoretical concept from my MBA
background and the practical concept
from the experience I have from the
e-commerce or the drop shipping
background and all these content are
curated from some other places. Nothing
is mine. I I repeat nothing is mine. I
have watched thousandth hours worth of
content from YouTubers. I have spent
thousands of dollars on courses, Indian
courses, international courses, every
type of courses. I have been there, I
have learned that I have read books, I
have read research papers, everything.
So all of just curated content and
curated for the Indian context. So most
of the drop shipping content that you
would see is for international context
for US, UK, Australia and all. Indian
drop shippers are very few and uh it's a
growing it's a growing niche. So there
is a need of this uh course. So that's
why I'm creating it and this will give
you a stepbystep blueprint of everything
that you need. But it's you that you
have to execute. I would not I it's not
my responsibility to motivate you to go
to the next step. It's you started this
course because you needed to maybe
escape from the 9 to5 job or make some
extra money. You have your own reasons.
I won't I would not motivate you. You
are you are free to quit anytime you
want but you will have everything that
you need and at the same time uh right
now I have been in the industry for 3 to
four years and few terms would be very
obvious for me but it would not be
obvious for you or maybe not obvious for
the three year old me for example if I
say average order value or optimize your
conversion ratio. So stuff so terms like
that would be new to you but it's
obvious for me. I I I try to make it as
simple as possible but if I say some
terms or if you don't understand some
terms Google it, YouTube it try to
search it yourself and if you still
can't find it you could DM it me on the
Instagram account the Malo. So you as an
entrepreneur you need to make the
decisions all the time. You can't wait
for someone to give something to you.
You can rely on something. You have to
take action. So that's what I'm
expecting from you.
And I repeat this series has the
potential to change your life. And
that's my guarantee. I give you the
guarantee if I if you follow every step
told in this you it will change your
life. That's my guarantee. You just have
to follow what I said. Don't even use
your brain. If if in the series it said
jump in water, just jump in water.
That's how straightforward I have made
it for you. It's a proven method. I have
tried it multiple times. I have given it
to my friends. It's proven method. You
just have to follow the method. And as I
said it, it's backed by thousands of
hours of work and experience I put into
it. And it all of these values are
handpicked for the Indian context. And
there are golden nuggets in every video
or even every slides that will be shown
to you. This knowledge is worth lacks.
If I would say consider this as a course
you would take in college. So you would
not say that I am wasting money this
course. You are investing in this
course. And that would only be useful if
you apply the knowledge taught in this
course and make money out of it. I
repeat, drop shipping is not a get-rich
quick scheme. You would have to put in
hours of work and uh your initial budget
would be at least 5 to 10,000. You have
to put that much money. You will lose
your money. I'm sure of it. You will
lose your money. But consider it as your
investment per get back on your feet and
repeat. Just don't give up. That's the
only thing I ask from you and consider
this as an investment, not a loss. Hey,
I want to tell you that block out every
noise out there. Focus on just one
strategy or one tactic that's being
taught. There would be other YouTubers,
Facebook, Instagram creators telling you
a new hack to make new extra money, new
hack to increase your uh profit by 10x.
Block it out for the next 90 days.
Commit entirely to the strategy. focused
on this course and focus on the
long-term strategy instead of a few
technical tactic. The strategy is
important tactics are temporary.
Strategy is permanent. You learn the
entire framework, change it into your
context later, but learn the strategy
right now and input the tactics taught
by others later after 90 or whatever
time after you learn the strategy fully
and stick to only one person strategy. I
don't want you to stick to only mine.
You are free to quit this series and go
find other YouTubers. But then stick to
that person's strategy. Don't you know
mix and match the strategies. It won't
work. That person strategies won't work
for me. My strategies strategy won't
work for that that person. So don't mix
each other's tactics or strategies.
Focus on this strategy. Work on it for
90 days and learn from it. If it doesn't
work, fine. No matter it will work.
That's my guarantee. But if it doesn't
work, quit it. Go to some other person
strategy. That's what you have to do. So
before getting into the main part of
this uh video series, I want you to make
a commitment. I want you to make a
commitment that you will put the
framework and strategy to work apply it
for the next 90 days very diligently.
And before that I want you to read two
books. The first book is as I mentioned
the 4hour workbook by Tim Ferris. It
will completely change your mindset that
it's possible to make money online. So
that mindset is very important. You may
feel that I'm just giving useless info
right now but this is the main thing
that mindset is the most important
thing. The second is a book called the
the secret by Ronda B. So that will also
give you the mindset that you will
achieve whatever you want. That is the
core of this course. Without that
mindset it will not work. And secondly
there would be around seven to eight
modules in this course. I want you to
watch each module at least twice before
going to the second one. Take notes.
Take everything that you want, write it
down and learn it before going to the
next module. And there would be
workbooks and homeworks given to you. Do
it diligently. Spend at least two hours
working on that workbook or homework.
Just don't skip to the next phase
thinking that I'll complete the entire
course and come back and redo ent.
And I want your full commitment for the
entire 90 days.
And in the workbook, you'll also have an
commitment form in that workbook. Write
it down, sign it off, take a print out
and put it on, stick it on a place where
you would watch it every day just to
remind yourself that you have put a
commitment to work on it for the next 90
days and celebrate small wins. So for
for the first phase, I have given it
given you very small homework. Celebrate
it. I I'm not saying that go out for a
very expensive dinner, maybe buy an ice
cream or eat it. celebrate small wins
because that means that that gives you
momentum that gives you the motivation
to go to the next module. So yeah, this
is the end of the GAN session and you
may feel that this was a waste of time.
The last 10 20 minutes was a waste of
time but that is the core of this entire
business. If you don't focus on the
initial 20 minutes that I have been
blabbing about for the last 20 minutes,
you would not be successful in the
actual business. So let's start the
business. So I'll give you the first
overview of what you should expect in
this video series. We'll be following an
eightstep framework. So firstly in this
module we'll be choosing what type of
store you will be opening an one product
store general store and niche store and
the next module will be about finding
products. Then create creating a brand
out of these products and then we'll use
my copyrightiting framework the
sevenpoint framework on creating the
best high converting product description
that gives me a conversion rate around
four to 5% when the industry standard is
around 1 to 2%. You'll get that
framework and then we'll create a high
converting website. We will use the
7point framework to create a website
with images, gifs, videos, text, logos,
icons everything. We'll focus on one
page and that would give you amazing
result. And after that of course we need
ads to get consumers to get to the
website. We'll learn that to image ads,
video ads, carousels ads, stuff like
that. And after that we'll mask Facebook
ads. We have the ads, we have the
design, website design, we have the
product description, we have a product,
everything. And then we'll master
Facebook ad with which we'll get the
customers. And of course eight step is
the most important step. We'll make
product profits and enjoy to the
fullest.
And during this
eight modules you will experience a
roller coaster of emotions. Initially uh
you will be thinking like it's fun. It's
just eight steps. We'll make some money
and then we when we get into it you'll
be this is hard. It will take some
effort from me and after that when you
put in some effort you will build some
momentum. You will have no idea what
you're doing but you will build some
momentum and at some point it will be
felt like I have learned it. I I have
the confidence to do it. But then
something or the other would happen. You
will fall down and you'll reach a valley
where you will feel nothing could be
done. This is just a loss lost case.
Drop shipping is a scam. And then you
will maybe probably make money by that
time and realize that this is the best
thing that ever happened to you.
Before coming to that, I also wanted to
say that during this course, during this
90 days, you will be uh pulled by a lot
of distractions and opportunities and
that would be the time that you would be
tested. For example, you would maybe by
scrolling on Instagram, you would see
that people are making money in
affiliate marketing. You would quit
this, quit this, go to affiliate
marketing. Then while doing affiliate
marketing, you would see people making
money through trading. You will quit
affiliate marketing, go to trading.
Please don't do that. Persever persevere
in one thing at 90 days. If you like it,
great. If you don't like it, then
switch. You would get enough
opportunities even after this 90 days.
Just focus on this one thing at this
time and you will achieve success and
then you could quit if you don't like.
Now coming into the main business. So
drop shipping could be done in three
methods, three types of stores. First
type of store is a general store which
is basically Amazon or Flipkart. It has
all types of products or all types of
categories. baby products, women's
products, men's products, toys, beauty,
football, cricket, everything. And
second type of uh store is the niche
store. It is basically a store focused
on one niche only. For example, Lensa,
they're focusing on just eyeear. Nika,
they're focusing on only beauty. So they
focus on only one niche. You could focus
on fitness niche. You could focus on
products related to only, you know, book
lovers or pets. So stuff like that. But
my favorite is one product store. One
product store has only one product in
their entire website. Just one product,
nothing else. Maybe just one mouse,
nothing else. There it would not like
one mouse and one keyboard. No, either
it's one keyboard or one mouse. There
would be just one product in the
website. The reason I like one product
store is that uh of course it requires
it it's easy to set up like I focus on
only one product. I have to research on
only one product. So it's easy to set up
and it is easy to build the credibility
for that product. For example, if I
build a store called AML and it has all
types of product food like water bottle,
mouse, uh speaker, every type of
product, you would not trust me, right?
But if I have a website called the mouse
and it is this mouse and I built
complete brand around saying this is the
best mouse in this world. Of course, you
would believe the second website called
themouse.com. So that's why I like one
product store again. And the next thing
is the disadvantage of one product store
is the scalability. For example, there
is a limit to the amount of mouse I can
sell. But if it's a general store, I
could sell mouse, speaker, anything I
want. So there's a scalability issue.
And finally, risk of failure is again
high [snorts] in one product store. So
if the mouse is not a successful
product, you have to delete the entire
store. You have to create the next store
from scratch. So that are the two
disadvantage of the one product store.
But the reason I'm choosing one product
store as a model for the Indian drop
shipping market is that in uh US the
drop shipping started around 10,000 2010
or 15. At that time general stores
worked really well and then by 2020
niche stores came into place and after
that one product stores came into place
because those the consumers in US were
become more active and more digital
diligent about the product that they
were buying. So one product store is the
maximum or the best thing that's working
in US right now. But in India, general
stores are working right now. You could
create a general store if you want. You
could test out multiple products in that
general store and then if you find a
winning product, you could create a one
product store out of it. It's not a yes
or no question. It's completely up to
you. Testing is very easy in general
stores. But the thing is I want to be
few years ahead of the entire
competition. So within five to 10 years
general stores will be out outdated in
Indian market also and one product
stores will be the only option for drop
shippers to make it to make to be
profitable. So that's what I'm trying to
aim becoming a expert in one product
stores for the future itself. But my
goal also is to get into a niche store
because it's the best of the best of
both worlds. I could test out multiple
products at the same time I have to
focus on one niche excel. For example,
if I create a website called book
lovers.com, I could test out multiple
products for bookworms who likes to read
books and at the same time I could focus
on one type of target consumers which
are book lover. So it's completely up to
you and that's the task for this module
discuss it with anyone you want or think
about it. Think about the time and
effort you could put into this entire
video or entire project or the entire
business opportunity and you could
decide if you want general store, one
truck store or or n store.
Before starting this uh business, I want
you to tell the legalities. So what I
personally do is create a company as a
sole proprietor in my name or one of
random name and create a GST
registration because this is not a get
rich get rich quick scheme. Again I want
to repeat that this is not in just
anything that you're doing online. It's
a business that we're building. Our goal
is not to turn out new websites every
month. Our goal is to create a website,
build a brand, build a million dollar
brand, a such a great brand that you
could even go to Shark Tank and get and
pitch and get funding. So you are
creating a brand, not just a random
website that you're turnurning out every
month. You are creating a sustainable
business for years to come. So for
example, there was this guy who created
a one product store for weighted
blankets. His revenue is right now $500
million. There are there's a portable
blender the blendjet.com they started as
a drop shipping website. Now it's a
million dollar website. There are
hundreds and thousands of websites that
are creating millions right now because
of their branding and because of their
sole focus. You don't have to churn out
new websites every month or every few
months. This is a branded business that
you are starting. We have to get into
get into that mindset and start with the
legalities also. So that's it for this
module.
In this video series, we'll be focusing
on one product, one offer, and one
traffic source. And that's it for today.
With this module, you will also getting
a workbook. Complete it before going to
the next module. And I repeat, complete
it. Watch this video again. You will get
into that mindset. You will get some
more values that you missed initially
because I'm sure you would have been
scrolling through Insta Reeves or doing
some other random stuff while watching
this video. I want you to watch this
video again and do the homework given to
you. Decide on the type of store you
want and we'll see for the next module.
Hi, welcome to the second module which
is product selection. In the first
module we did all the introduction told
about what drop shipping is, stuff like
that. But from now on we are actually
doing going to do the work required for
drop shipping and the most important
thing is of course the product. If a
product is failing it's not going to
sell in a market. If you find a winning
product we are going to make a huge
bank. So that's what we are trying to do
in this model. What I'll try to give to
you is the winning criteria of a
product. We have to test a lot of
products from out of 10 products maybe
one would succeed. But if we already
know what the criteria of that
successful product, we could save money
for testing. We could save our time and
energy used for testing the remaining
nine products. So we will try to reduce
the risk and reduce the number of
failures through this winning criteria.
So for the winning criteria we have a
star framework to find a star product
and there are seven Ps of a winning
product. After that I'll tell you free
and paid methods to find winning product
and then we'll also find out our
suppliers for the product we have found.
So diving deep uh first into it.
Yeah. So first of all we have to
understand the types of products. There
are basically three types of products.
Trending, seasonal and evergreen.
Evergreen products are stuff that we
could sell at any time at any place. For
example, toothpaste, basic grocery, you
know, conditioner, shampoo, those are
sold at everywhere at at all times. So,
we will not focus on it because it's
available in every store possible. So,
it's hard to market it with our ad
campaigns on Facebook or e-commerce
markets. But of course, Amazon,
Flipkart, etc. are doing because they
are giants. They have all the products.
So, we will not focus on evergreen
products. Secondly, there are seasonal
products. We could take the example of
Christmas tree. So Christmas tree of
course the demand spikes during
Christmas and it dies off after
Christmas. So summer clothes. So summer
clothes demands are high during summer
season and then the demand dies off. So
there are products which are very active
during those seasonal peaks. For example
during Valentine's time relationship
kind of products are very viral at that
time but after that it dies off or it's
a steady stream as compared to the peak
during the Valentine's Day. We will be
focused on trending products which we
could brand in the future. As I said in
our introduction uh module we are not
trying to do a churning business of new
churning new websites after every few
months. We are trying to build a brand.
So we need a product that's trending
right now but at the same time we could
have a consistent steady flow of income
with this product in the future. So we
will be focused on those types of
products. For example, you would have
seen a lot of ads coming on Instagram
products and that they would have a W
factor that hooks you into that ad. So
we are trying to sell those kind of
products and we call them trending
product. So to repeat it, trending
products have high initial demand but
may fluctuate over time but if you
create a good brand it would be
consistent. Seasonal products have peaks
during some times. At those times if you
create a store or a brand you could rake
in a lot of money but it's not viable
for long term. And evergreen products
are great if you succeed drop shipping
evergreen products. It's the best thing
to do but it's the most difficult thing
to do also.
Now before finding products we have to
understand what the product life cycle
is. So if we take any product for
example if we take uh this airpod
initially when this kind the Apple
introduced airpods there was some in
that was introduction period not
everyone was buying it. There was some
uh tech enthusiast who wanted it and
bought it and it gained some traction
and right now it's in the growth stage.
Every tech company is trying to build
this earpods. Both noise, Samsung,
Apple, every other company is building
these types of products. And after
sometimes there will be a maturity for
these products. There a great number of
good brands would come up where
customers would buy only those brands
and those brands will have a steady
income. But after some time a new
product may come up leading to the death
of this product which is the declining
phase. What we have to do is find the
products in the growth stage because
they are growing right now. Not many
brands have become market leaders in
that product and we could still make a
huge amount of money and at the same
time build a good brand in that period.
So we will try to get into the products
in the growth stage.
Now coming to the star framework. Now
this is a very heavy slide and it will
be a very heavy discussion to take out
your notes, take out your pen and write
everything that comes into your mind and
everything that you feel is valuable. So
star stands for F is solves a problem, T
is tied to emotions, A is available
nowhere and R is remarkable. So what's
solves a problem? There are a lot of
products that are just for showing it or
doesn't solve a problem is just uh for
names sake but we have to find a problem
product that really solves a problem and
at the same time it either saves time
for the consumer energy for the
consumer's money or even adds
convenience into a life. We could not
just launch another toothpaste brand
with a very lame branding because that
problem is already being solved by a lot
of different brands. But at the same
time if you create a tooth whitener
product for example there was a product
called high smile. So that product was
to be kept on your teeth for a few
minutes or hours and your teeth becomes
white. So that solves a problem because
it increases the confidence for the
person after that teeth become whiter.
So that solves a problem. At the same
time T stands for tight to emotions. So
we all have a lot of emotions and we
have an identity that we relate with.
For example, uh we there will be people
who have become newly dads. So they
relate to the new identity of dads or
moms or even pets. Pet owners have a
very great niche, very huge market and
there would be fitness enthusiasts. So
if we try to connect with those
identities or those emotions, we will
find a passionate niche. So the
advantage of finding this passionate
niche is that while putting out our ads
in Facebook, we wouldn't have to think a
lot on whom to target. For example, if I
launch this earpod again, I it would be
difficult to find a passionate niche.
For example, I could create an earpod
only for fitness enthusiasts. So I could
target only fitness enthusiasts, but
otherwise it would be broad targeting. I
could target anyone. So that's the
difference of finding a passionate niche
and a broad audience. and find and the
third one is available nowhere. So try
to find a product which is not
mainstream maybe not available in your
nearby supermarkets or local stores or
even in Amazon or Flipkart there may be
a lot of orders but it has not become a
mainstream product. So it leads to a
scarcity of product because people don't
know if we could find that product in
the local market. So we have to buy it
at that at our store itself before the
product stock finishes up and there
would be uniqueness factor which we
could use in our ad campaigns to hood
the consumers. So if it's a very wow
factor product, the ad would be amazing
and we will get a lot of traffic into
our website and so we need to find that
kind of available product that is found
nowhere
and it also gives a edge for us from our
competitors because there will be very
few competitors and we could price a
premium for our product. And finally we
need a remarkable product as I mentioned
earlier a wow factor because it helps
you sell your product easily. If I find
an ad with a product, it has a raw
factor, I will surely check out the
website just to know the price of the
product or maybe find out what is what
is it is used for. So these four factors
are the most important factors. Try to
find products which fit into these
factors. And apart from this we have to
we have a seven piece frameworks also.
As I said earlier, we have we want to
minimize the risk and minimize the time
and money wasted on testing our product.
So it will be difficult to find products
in the star frameworks and at the same
time if you combine the star frameworks
and seven piece the number of products
that you find will be very minimal but
at the same time the success rate will
be very high. I am not saying that all
these factors are required or compulsory
the higher the better.
So coming to the seven piece framework.
So this will be much more useful when
you stop drop shipping and buy in bulk
in the future when you become a brand.
But at the same time while testing out
we have to focus on this because when we
become a brand this will be a huge
concern. So for firstly the first thing
is poultry small as it is easier to ship
in bulk with lower cost per rule. For
example, if you consider a container and
I have to ship out a car in a container,
maybe 10 cars would be uh we will we
will be able to fit only 10 cars in the
container. And let's assume the shipping
cost for a container is 10 lakh. So 10
lakh by 10 one lakh shipping cost will
be used for that single car. This is a
hypothetical situation. One lakh will
not be the shipping cost per car. But
I'm just saying. But at the same time if
you if you're shipping out this earpod
we could ship out maybe 10,000 or a lakh
of earpods in that one container. So 10
lakh by one lakh 10 rupee shipping cost
will we will be incurring. So the
smaller the product the lesser the
shipping cost per unit and secondly
petite which means the product weight
should be minimum. So as you may know if
you have quered something in the past a
1 kg product will cost much higher than
a 100 g product. So try to find products
which weigh less because that would
affect our shipping cost from our end to
the customer's end and from the
supplers's end to our end also then we
become a brand. So shipping cost will be
minimal if you find a low weight
product. And thirdly is a permanent
product. What I mean by permanent is
unbreakable. For example,
for example, if we are shipping out
mugs, so what happens is
if you're shipping out thousand mugs,
10% of mugs will be lost in damage from
the suppliers end to our end. For if,000
ms, 10% lost, that means 100 mugs are
lost at that time. That is 9, we only
have 9 900 ms, but we paid for 1,000 m.
And again when we shift from our side to
the customer's side again 10% loss is to
damage. So again 10% of 900 90 ms are
lost. So we are left with 810 marks. So
there is a huge loss when we ship out uh
breakable products but when we ship out
permanent products or which are not
breakable for example if you ship out
the poster character or even apparel
clothes t-shirt even if the delivery guy
throws it to the consumer's house it
won't break and we won't have any
damage. So to reduce the damage try to
find products which are not breakable.
Just imagine that the delivery guy is
throwing out the product and if it
breaks it's not our product. And
fourthly the fourth P is prevent from
having sizes. Again coming to the
clothing example if if my product is a
t-shirt I would have six different types
of sizes small medium XS XL six
different size sizes and at the same
time the designs will be different. So
the inventory or the damages of the
inventory that is possible the potential
damage is much higher on comparison with
a product which have only one or two
sizes and at the same time marketing
will also be much easier. And the fifth
is perceived value is high. So what I
mean by is that there may be products
which are considered as high value
products by a consumer. For example, the
cost of shipping out a USB from China is
maybe just 70 or 100 rupees. But we
consider it to be 500 or 600 rupees
because that's a bias we have for
electronics product. And at the same
time maybe SD cards also have the same
issue. It's very cost but the perceived
value is high. So try to find a product
which has high perceived value or try to
find a any product and through your
marketing make it a high valued product.
One example is suppose I am selling out
an apparel and I tell you that with this
apparel I'll be giving you a ebook which
would help you for your fitness journey
but that ebook would be free. So the
value of that apparel increases because
you are getting a free ebook but we are
not doing anything for the product. We
are not giving out any other qual better
quality product is just that we are
increasing the value through giving out
special bonuses.
And the sixth P is purchase price is
low. So the higher the volume we buy the
lower cost we get. Again coming to the
pen drive or the USB car example the
cost is very low but the pursuit value
is high. So the advantage of try giving
this product is that we get a huge
margin between the perceived value and
the cost of the product and that margin
will help us play with the ads we have
and get more consumer. And finally the
seventh P. This is not very important or
not possible in the starting stages, try
to personalize the product. For example,
if you are selling out again maybe a
water bottle, try to personalize it for
a specific identity. For example, try to
sell the water bottle to only moms or
new mom. say with quotes for new moms
like the best mom ever or some quotes
which the new moms will identify you
that would help you make it seller or
make it more marketable in the Facebook
ads or even in your website. So coming
back to this star framework and the
seven piece framework. If it is very
difficult to find a product that fits
into all criteria but the higher the
better. Try to find a product which
caters to most of these criteria. You
could maybe skip out a few but higher
the better higher the chances of success
also.
And there are some types of product that
I personally avoid. You may or may not
avoid but I'll just tell it to you. I
avoid clothing material or clothing
niche because of uh because consumers
try to buy two or three products try
that all these three products and return
those remaining two products that is a
shipping cost loss for us and even from
the picture or the size guide they have
given the consumers won't know what the
product is and even after they buy it
there will be some sizing issues return
issues so I don't want that logistics
hassle so I avoid those kind of products
but at the same time you could sell out
products like hats, scarves, socks, etc.
that doesn't have any sizing issues. For
example, socks for fitness enthusiasts
or socks for dog lovers. You could sell
those kind of product. Secondly, avoid
to try avoid to sell copyrighted or
trademark products. Like there are lot
of D2C brands selling Harry Potter
products, uh friend series products or
Disney products. They don't have the
license but they're selling it. I assure
you within two to three months they will
get a notice from the legal team of
these companies. try to avoid those kind
of products or try to get the license of
these products from this company and
again don't sell low margin products.
You may feel that low margin is enough
because I'm getting a huge volume but in
the long term it is not a viable option
because you will have to test out other
marketing options also but and if you
have don't have enough cash flow you
won't it won't be possible for you and
finally don't sell very expensive
electronic products if we if I am paying
for a laptop worth 50,000 I want it
quickly and I want it from a good brand
and if there is a small fault or defect
I want people to uh cater to my problems
and if I buy from a small brand I I I'm
not assured that if the brand will cater
or service my product or not and if even
if if you really want to sell it find a
great great supplier for your high-end
electronic items even if the electronic
items is 5,000 or 4,000 rupees it's
highend for e-commerce drop shipping
brand which is starting out new try to
find a great supper so finally the
winning product formula is find a
product that solves a problem emotional,
practical or both and within a
passionate niche because you know whom
to market and those products should not
be available in stores and with a war
factor. If you have all these four
criteria you have a winning product
market it scared to the moon and now how
to find these products. So we know the
start framework. We know the seven Ps.
But where will I find these products?
And again I have around eight eight
methods to find these products. I will
change that heading. Eight methods to
find these products. And I'll try to
show it to you live. So firstly is FB
search terms.
So if you go to Facebook
and search for terms like 50% off or 60%
off or limited time offer or terms like
buy now. So there are some terms that
drop shippers or e-commerce advertiser
put on their ad copies. I'll teach it to
you in the coming module. So there are
all these repeating terms and we could
just search it on Facebook and find all
the ads that are running. So for
example, I search the 50% off term and I
am getting all types of ads
and with those ads I'm getting the
number of views 50,000 views 1.1 550,000
views. So try to find these products
which have a huge amount of views. So
you may be asking if the ad has already
got this amount of views then it's
already saturated but no it means that
the product is selling it's a very
winning product. So try to find these
numbers of views for the product and
short list from this criteria and from
this you could get hundreds of product.
It's just a matter of spending time and
finding a good product that you are also
connecting with and that's selling in
the market. And the next one is Facebook
ads library. So Facebook is very
transparent. It tells out about all the
brands or all the ads running in the
platform and you could easily search it.
For example, this is the Facebook ads
library. I put India's location and ad
categories all ads. And for example, if
I want to find out the ads in the
fitness niche, I had just have to search
it and I'll get all the ads that are
running in the fitness niche, you could
see it here. And there would be a lot of
fitness products that you could sell.
For example, if you're creating a niche
store instead of a one product store for
fitness industry or maybe pets industry
or one of my ideas was creating a niche
stores for book lovers. So I just have
to search books and find all the ads
that or the product that book lovers are
buying right now and market it again
with a better ad a better ad copy. And
thirdly is such just searching on
Amazon. So Amazon has this uh tag called
movers and shakers. Just search it on
Google and you will get all the ad all
the products that are bestselling in
those in those criteria in those
categories or which are trending in
those categories. For example, in
garden and outdoors, this pigeon spikes
are trending in Amazon. And for example,
in home improvement, this product is
trending. Computer accessories, shoes,
whatever your niche is, you find the
product that are trending in the in that
category. You have all the niches here.
You just have to search the niche or the
category that you want to sell and you
will get the best selling or top
trending products in that market. And
then we have
exploding topic. So sign up into this
exploding topic. You will find the hot
trends in your area and try to find a
product that is aligning with the
trending topic and you will make huge
amount of money. And another method I
use is directly go to the supplers
website. So I I'm right now using Roboso
cloud as my supplier and they have all
the products that is listed in their
website in different categories also. I
just go on any tabs that coming up for
example market trending and I scroll
through this product. For example, if I
want to try find out a product in this
category, I'll just scroll through it. I
already have those star framework and
seven piece in my mind and I'll go
through it while looking at this
product. So while scrolling through it,
yeah, this product has been a winning
product earlier. So it's an electronic
eyebrow trimmer. So it solves a problem.
I mean women may have this problem of
trimming those eyebrows. It's also a
problem and it's a niche of beauty
niche. So you know whom to target and
again coming to the available nowhere. I
don't think I maybe it's my problem. I
haven't seen it in maybe the nearest
demat or supermarket and a w factor. I
could create a good w ad for this
product. At the same time seven piece
it's small lightweight. All those seven
piece are coming into it. Maybe the
personalization will not come. It's not
breakable. So all these will come into
it. You could test of this product if
you want. So again scrolling
down.
Uh
yeah this product has again been a
winning product in the past. It's a foam
roller for a back pain which is used by
you know for fitness niche or health
niche. It solves a problem. It's in a
specific niche is not found in stores. I
don't know how to search for it on
Amazon even if I want to and I could
create a good ad for this. But maybe all
seven piece will not be possible. It's
not a very small product. But it's a
lightweight product, not breakable. The
perceived value value may be high. You
could give out ebooks or maybe give out
special things with this to increase the
perceived value. And the cost is also
low, not the lowest. I would not maybe
market it because it's above 500. I
would have to at least sell it for 1,500
to make some profit from it. But you
could test this product too.
And again scrolling down. So you might
have understood what I mean by finding
products with the supplier itself. This
is again a winning product. You could
try to sell it
uh scrolling down.
Yeah, you might have understood what I
mean by finding products from the
suppliers. So these are some of the
methods I try I use to try to find my
product and other methods I have created
an Instagram account just for product
result. So in that account I am
following all those uh pages which are
giving me trending products. For
example, there are content creators who
find products in Amazon which are very
quirky products and you would not have
thought. For example, top 10 products
that come under 200 rupees that you
might have never thought. Those would be
the kind of videos that they creating. I
follow these kind of content creators. I
follow hashtags like Tik Tok made me
buy, Reddit made me buy or take my
money. So there are some hashtags which
give out this products through their
reach. I have a specific account on my
Instagram and I scroll through it and I
found amazing products like amazing
products and each day I found such
products that I I'm tempted to create a
new store for each product but I don't
have that wavelength for it. So I keep
it aside I keep it an Excel sheet which
I for the products which I test out in
the future. And again you could go to
Reddit. There are subreddits with the
same kind of names like Tik Tok where
baby buy or take my money shut up and
give me the products. So there are few
subreddits that you could try to find.
And in those reits users are giving out
the products that they have bought and
they found very useful or very quirky.
And of course the most laziest method is
going to the YouTube and first one is
you could just search out drop shipping
case study and there would be hundreds
of creators who have explained
everything about their drop shipping
store through case studies. You could
just find products from it or maybe just
search winning drop shipping products
2024 2023 2020.
The content creators will be from US, UK
etc. But of course you could try those
products in Indian market and make huge
amount of money. So these were some free
methods to find the products. Now if you
are very lazy and you have a lot of
money to get into this uh product
research method, you could try out this
paid methods. I don't do it but you
could do because I a stingy person. I
don't want to spend my money on this
stuff. But these are some of the
websites that I personally like. I have
used it for some time maybe the free
trial version or I would have paid it
for a month or two and I have used this
uh paid methods. I have used a lot of
paid methods but these ones really are
doing a great work.
And finally now you have a list of
products that you think that are good. I
mean it's your personal opinion right
now. So you have 10 products. Now how to
select the one product from these 10
products. So again to validate these
ideas go to Amazon or Flipkart find
these products in those websites and if
those products have good amount of
number of orders and more than four plus
reviews that means the product quality
is good and people are buying it from
Amazon. But at the same time if you
market it you could get an exponential
number of customers through Facebook and
Shopify. And again you could go to
Google trends
uh yeah Google trends and find out the
uh demand for that product. For example
even in the fitness you could find some
product and you could just easily
search. For example I was telling this
poster character. So if I search posture
we'll wait for it for a few minutes and
posture in the past day. I'll
it's past day. One second. I'll just go
it for past 12 months.
Past 12 months it has got a steady
amount of good search results like from
75 to 100 that means it is having a good
demand for this niche the posture
correction niche so it's increasing and
at the same time even in past 5 years
there is a huge demand for it so that's
why you could sell it so there would be
some products for example I'll just
search Christmas tree now this is what I
meant by seasonal products you could see
the Christmas tree has a spike from
December 15 to 28 maybe every year and
after that it dies off. So you could
find those trending products through
this Google trends is the one of the
easiest most cost effective method to
validate your product. And secondly you
have a website called similar web. It
was earlier a paid version but I think
someone else has acquired it and they
have made it free to use for a few some
time. So if I search posture, I get a
list of websites related to posture and
I could try to find you know good
copyrightiting or even if the product is
selling or not. I could find the pain
points that they're catering to their
customers. This would help you in your
ad copies, your product description and
even by validating your product.
Now coming back to this and again you
could go to Facebook ad Facebook and
search out your niche for example
posture and you could find all the
competitors in your market how they're
pitching it if they have enough views if
they have high views that means you
could sell the product in selling so you
could validate your product this method
also and finally how to find suppliers
in India the suppliers for drop shipping
is very less if while I was doing
international drop shipping there was
some structured professional suppliers
that I used to work with. For example,
there was a supplier called called
Zenrop, which was my go-to supplier. And
Roboso cloud is something that comes
close to Zenrop and Source Infi is also
that is coming close to Zendra, but I
haven't worked with Source Infi. I'll
probably do it for my next store. So,
these two platforms are great. They
could be easily integrated with Shopify.
And if you can't find products in the
suppliers, in the first two suppliers,
don't worry. Just go to India Mart and
try to find suppliers for that product
from India Mart. Call them up and ask
them if they could drop ship your
products from their end. And finally,
there is a website called Bark Store. I
haven't used it, but apparently they are
a good drop shipping supplier. So, we
have come to the end of the criteria for
the winning product, how to find the
winning product and the supplies for the
winning product. To make all these
things easier, I have created a
checklist for you.
I have attached with this module. Just
if you find a product try to go through
this checklist
uh with that product and if it cers to
most of these points you have find a
found a winning product. Add all your
product links here. Product 1 2 3 4 5 6
7 8 9 10. At least 10 products is used
is required to validate your product in
the future. Find 10 products with your
own bias with all the criteria I have
told and fill it here in this in this
parameters. We have the star framework
here
and some other criteria that I have
added recently and we have the seven PS
here the overall winning assessment and
the products to avoid. So you could add
your product links here and validate it.
After you find these 10 products,
validate it using Google Trends, similar
webs, Facebook ads engagement and then
you will find one to two products then
go with your gut feeling. If you still
have a lot of products, try to find
which has higher market or which has
better ad.
So I want you to watch this video again
because I don't know, I have been just
blabbering and making it very candid.
Watch this video again because I assure
you it's full of value nuggets. It has
taken me months or maybe one or two
years to come up with this framework.
It's worth a lot of my time and money
and experience and the research I have
done. It works really well. Consider
it's just like a crystal ball. You find
a product, pass it through this crystal
ball, through this criteria and from out
and out comes the winning product. Learn
it by heart it whatever you want. Just
watch the video again and research for
the next two to three hours. come up
with this 10 products and I want you to
DM this Excel sheet or maybe send it to
me how mail it to me. I want you to do
this uh workbook, this homework and send
it to me. I may not look at it but it
helps you to build that confidence. It
helps you to build that commitment that
yes, I have done that work and I'm
sending it to someone for some for just
some opinion. I want you to do it. It's
just a small momentum, a small
commitment. If you don't do this, I I
assure you that you will not succeed in
the coming modules. I may even I will go
forward even curse you saying that you
will not succeed in the coming modules
if you don't do this homework diligently
and find at least 10 products and send
it to me. Please send it to me because
that helps you to build the momentum.
And after you send it to me, celebrate
because you have done a great work
because I am sure 50% of the people who
are watching this won't do this. And you
are coming in that 50% who have achieved
this. So it's a moment for celebration.
Maybe buy some ice cream, eat it, do
watch a movie, watch a short film,
whatever you like to do, just do it
after doing this homework because it
helps you build a commitment and sets
momentum. So yeah, thank you and we'll
meet for the next module.
Hello everyone, welcome back to the
series of creating a drop shipping store
and our main goal for this series is
again create a one product, one store
and one traffic source to make maximum
amount of money. So right now we I
assume that you have already found your
product through the uh criteria and the
checklist that I have shared to you and
if you still haven't shared that excel
sheet to me, please DM it to me to just
set up the commitment and the momentum
for yourself. And right now we have the
product but a product by itself would
not sell and even if it sell not for the
long term we have to create a brand
around it and as you know I mostly
create one product stores and my focus
for brand creation will be that only. So
in this module we'll be getting into the
basics of creating a brand. So creating
a brand requires huge amount of capital.
Look at Coca-Cola they're spending
billions on their brand only but we
don't have that much money. So we'll
start out with the basics itself. There
are six basic steps that we'll do today.
Now coming on to the first thing that we
have to discuss.
Yeah. Uh we don't know how to create a
brand. We don't know how to create the
aesthetics, the copyrightiting, nothing.
So what do we do? Still like an artist.
Look at successful one product brands
that have been milliondoll brands in the
past. For example, High Smile, Blender.
I'll also give you a list of great
Shopify stores that I really like. It
will be attached with this module. Look,
you could look into their websites to
check their logos, fonts, colors that
they're using and maybe replicate it or
make some changes for yourself and then
focus on a specific niche and tell what
your brand about is in that niche. So,
define your brand, define your values,
define your vision for your brand within
that specific niche. Again look at the
competitors in that niche and set your
specific values. When I say about values
for example your value could be
responsibility or maybe integrity,
hardworking. So maybe align your own
values with your brand or align your
brand values with the product that
you're trying to sell. Find that values
and set up that vision for yourself.
Again I iterate you're not creating a
website to sell it in the future or
maybe close it down. We are creating a
brand for a long term for five 10 years
and such a brand that you could even go
and pitch in the shark tank. We s we
creating such a D2C brand and if you
have watched series like Shark Tanks
there are many startups that come into
that show who started out as a D2C brand
with their Instagram page or Facebook
page and became a milliondoll brand. So
we are trying to do that ourselves. For
that we have to create a brand and for
brand we need the vision and the values
and also try to get into the customer's
shoes and tell yourself how as a
customer I'll perceive this brand. Do I
want to position my brand as a
authoritative brand or maybe a cool
brand, a candid brand or you know a
neighborhood brand. Try to find your
position in the entire niche. For
example, you could be a premium brand
such as Apple or Samsung or an
affordable brand in the phone section.
Whatever you want, what type of brand do
you want to pick?
And now after you have thought about the
values that you want, try to think like
a consumer. When I mean a consumer, you
should have a dream ideal consumer for
yourself. You are not selling it to
hundreds of people. You're selling it to
that one single person who your consumer
is. age, general, demographic,
geographic, uh their pain points, their
daily life, what they watch, what they
see, what they read, what they listen
to, everything. You should write it down
very descriptively as shown. I have two
user personals that you could take as a
model. You should know everything about
them. What their profession is, how much
they are earning, how their environment
is and imagine them in a scenario where
your brand would come into play. And
here also what are their frustrations?
What are their wants, needs? What are
they expecting from you? What are they
expecting from the world? If I ask you
who your dream consumer is, you should
be able to talk about that person for
about 5 to 10 minutes. That's how deeply
you have to enter into the consumer's
shoes.
After that, we will create our brand. We
have six steps. Brand name, color, font,
logo, personality, social handles. I
itate this is just the basics. This is
not everything for a brand. You have to
learn a lot about branding once you get
some money. But right now for the
initial stage, this is enough. We are
not aiming for perfection. We are just
trying to execute and make some money
initially to build the momentum to build
a great brand. So firstly, brand name.
What I do for my brand name is it's very
simple. I just add a special word like u
my his, the ex official store. words
like that plus the pain point that my
product is trying to solve. For example,
my product was poster character. So the
pain point was posture and a word for
the product. For example, the belt. So
my name was the Indian posture. You
could mix and match. But this is the
basic format of what I used to create
brand names. But if you are again very
you know lazy or want creative names,
you could check out these websites. I
have used overlow business name
generator and name list. So what these
websites help is that you could also
check if the domain name is available
and social handles is available. So
while you're creating the domain check
these two if there is a mismatch between
the domain name and social handle it
would be difficult. For example, if your
domain name is the Indian poster but
that social handle is not available. You
will have to take the Indian poster
official but there would be other social
name with the Indian poster. So your
consumers would be confused on what to
follow. So try to align all those things
while creating your brand name.
Now coming to the brand color, there is
a huge psychology or research behind the
psychology of colors for the brand. And
this is basically the short summary of
the research. You could go through it. I
would not read it and repeat it. I will
not waste your time. Just go through
these colors. You could also create take
a color between these colors. I took a
bluish greenish color for my uh the
Indian posture brand because I wanted to
create a calming refresh and at the same
time a healthy uh psychology for the
consumers. So that's why I chose that
color. This is basically what could help
you to create your brand color and at
the same time these are some examples
used by of the brands successful brands
which uses this color. For example, when
you think of a red beverage bottle
Coca-Cola comes into your mind. When you
think of a blue beverage bottle, Pepsi
comes into mind. So that brand color and
brand should be aligned in the future.
That's our goal. People just look into
it. I won't reiterate.
And thirdly, the font. Again, initially
when I started on drop shipping, I used
to use the same font for every type of
product. This is just a minute thing.
You would even skip this thing. This is
useless stuff, but it matters a lot. So
there are just basically five types of
fonts and even under these fonts there
will be different names. So that like a
time to roman all these comes under
these fonts but these are basic five
types of font and I think for the Indian
poster I used the sand serif because I
wanted to create a modern minimal kind
of brand because I personally like such
minimal brand but at the same time if
your brand is a sophisticated brand use
or you know script could be used for a
beauty niche for a beauty brand. I had
actually used that script font. So it
completely depends on you. Think about
it. Choose the font that you want. And
again logo. So logos is a difficult
thing because it should be very clear
and appealing also. And at the same time
when the size of the logo increases or
decreasing your brand name should still
stick. For example, some people may use
the phone to look at your website. Some
may use the desktop or maybe tabs to
look at your websites. Even on the
Google Chrome tab, you have your logo as
a savode. So the size shouldn't distort
your logo. That's how your logo should
be created. And these are three basic
websites that you could use to create
your logo. First is uh this Shopify
website, Hatch School. Just create a
logo in a few seconds. Or maybe you
could use this trigo logesigner.com or
logo maker. And finally, I have also
used fiverr to create a logo. This is
just some AI logo maker. You could use
all these. But I have used Canva for
creating this logo. So this the Indian
poster logo I created using Canva. I
just used this icon which was available
freely in Canva. I typed out the Indian
poster. That's it. And I put my brand
color. It was as simple as that. You
could check out Canva for it.
So you're also done with logo and then
brand personality is an important
factor. For example, if I create my
Indian poster as a very rugged brand
just like rugged brands are like the
brand Jeep or maybe bike brands offer
terrain bike brands the himalon royal
infield brand it's a rugged brand. I
could not align my posture character
with a rugged personality. I went with
competence I think because I wanted to
make it seem reliable and with a
research back thing an intelligent
brand. So this would help you in
creating your brand personality and
these are some examples that you could
see for example in India when I think
about sincerity the first brand that
comes into my mind is Tata. So I feel
that Tata is a sincere brand and for
excitement again Red Bull is a great
great brand to showcase excitement with
all their onground activities and from
competence Volvo and uh Amazon the
operational efficiency that Amazon has
is hats off. So competence is something
shown by Amazon. Sophistication is
basically shown by luxury brands like
Apple, Chanel, Louis Vuitton etc. So
there's a sophisticated brand to show a
premiumness and ruggedness. As I said,
Jeep is a good brand to show brand
personality. And before moving on, we
have to set up four things. Firstly, the
Google account. I just basically search
create a Google account. If you don't
know how to do it, you could just search
it. And I think the first link that
comes up tells you stepby-step method on
how to create the Google account. You
just follow it. Choose a Google account
type, a username, mail. Just search it.
Do it. You could do it by just reading
on it. I won't waste your time. And then
how to buy and set up your domain. I
basically used NameChip for my domain
names because uh you know I tried Go
domain name. And NameChip has a few
offers. You could just type in namechep
uh namechep new domain offer code and
you will probably get a few offer code
for your first domain 57 or 20 some 20
40% off you could find it because that's
why I use they were giving 40% off and
you just have to type in the domain name
the Indian post is taken the the malu
hustler let's see the domain domain name
is available.
Yeah, I mostly prefer com domain names
because it shows some credibility, but
you could also go within.net etc. This
is available. I should probably buy it.
And yeah, the newcome 598 offer it gives
you around 40% off. So you could buy it
and then after that we have to set up a
mail forwarding. So we have the Google
account and the domain name. What
happens is for example you could not put
the Google account the inalu hustler at
the redgmail.com on your website because
that's not credible. Would you buy from
a domain which has email id as the rateg
google.com you won't. Right? For example
for Amazon you have contacts at the rate
amazon.com. It's a branded domain name.
We have to create such a domain name and
namechef gives it to you for free. I'll
go to my account dashboard.
Yeah, this is my dashboard. And now
coming into the domain list. I think
uh I I had done it a few months ago. So
uh yes, they manage.
So I have this domain in Indian
poster.com
and then scroll down to redirect email.
Here contacts and support is my email.
For example, right now if someone types
in contact at the
redtheindianposter.com, it will be
redirected to my Gmail account. And
similarly, support theindianposter.com,
it will be redirected to my Gmail
account. So this also increases your
branding and credibility. So that's why
we use it. And finally, we have to set
up the Facebook and Instagram account.
Log into your Facebook, create a page.
And again, Instagram account, create a
new Instagram account, put that logo,
your bio, etc. on that Facebook page.
Fill out maximum info that you could and
to create increase the credibility. For
example, in Facebook page, they ask you
a lot of stuff. Fill out whatever you
could do. 60 to 80% is fine. And
Instagram page also put up a logo and
put a a few posts about your niche,
about your posture and that's enough to
set up your Instagram account. And I
think I am als I I'll be also sharing a
a branding checklist with you. So in the
past few days I have done branding for
around 10 products. I found these
products that could be possibly be
winning products in the future. You
could steal it from me. Yeah, this is
the Indian poster and there are some
push-up board cooling obs
toy the mini juicer
my lunar lamp. So you could even try to
test these products and I have also
given you the fonts which may go with
this. the color, the brand personality.
You just have to buy a domain, create an
email, create a logo, Facebook page and
Instagram page and branding is done for
you. I'll also attach this sheet with
this module. So I hope branding is clear
for you. Go through these slides
whenever you want to create this brand
because I have not explained this very
explicitly because it's just easy to
read and understand. You could go
through it and understand and create a
brand for your you today create just go
through this checklist find your brand
name check your color font logo
personality create the social handles
and uh buy a domain and email account so
that's the job for today so I assume you
already have your decision on what kind
of store you want general store niche
store or one product store after
choosing that you have found your
winning products to test in the last
module we have validated it and today
we'll be creating the brand for it. So
you see we are having some momentum with
this. Every day we are doing some work
and I assure you if you're still
watching this and if you have already
done the work you're already much ahead
of your competition and for example if
100 people watch this video series only
50% would have done the product analysis
and product validation and from that 50%
only again 50% would do this branding.
So 25 people of those 100 will only be
left after this module and it will still
go down. If you persevere and continue
with this series, I assure you by the
end of this series only five or 10
people will be left and all of your
products will be different. All of your
niches will be different. So you would
not be competing with each other and you
will be making money. That's for sure.
Thank you. And we'll see again for the
next module. Thank you.
Hello all. Welcome back. Uh this is
module four. We have now created the
product description. So right now we
have one product. We have branded it
properly. We have all the logos, the
fonts, colors etc. And now we have to
create our offer page. So our goal is
one product, one product page and one
traffic. And this is the second
important thing after the product, the
product description and the website
itself. So the better our product
description is, the higher the chance of
conversion. So that's what we are trying
to achieve in this creating a compelling
and persuasive product description. So
what to do before creating the product
description? We have to find our
competitors are D2 D2C competitors who
are drop shipping or other e-commerce
platforms and we could find competitors
on Amazon, Flipkart etc. So we'll first
try to find these competitors. So how to
find these competitors? First of all, we
could create a product image. If you
have product image, you could put it on
Google and try to do a reverse image
search to find the computers. But I do
the second option which is
Shopify product research. So what I do
is if it's my poster character,
I type it in and say
Shopify
and I'll get a list of all the Shopify
stores that are selling postcard. this
one. This one, this one.
I'll just search all this one.
And I'll copy and paste all these links
on an Excel sheet. The maximum number of
links I get, the better. So that's what
I'll do. I'll find all these posture
character links, copy, paste on this
Excel sheet. I'll get around 10 to 15 at
least through this method. And at the
same time, I'll also look at Amazon and
Flipkart and search for posture
characters.
Uh we'll wait for it. And yes, we have
hundreds of listing for this poster
character. And the maximum number of
reviews and the ratings you have will be
better. So I'll also select these poster
character and
use those links also and paste it here.
I need at least 20 links. The higher the
better. 10 is also fine for some
products you won't find that number of
competitors so find maximum number of
such links and paste it there and
secondly I'll go and copy paste all
these product description and the most
important is I'll check the reviews I'll
read all the reviews in that uh segment
where are the reviews yeah I'll check
customers liability okay this is a
different a useful review I'll copy and
paste this
here
and more reviews we'll go for long
reviews not reviews like very much good
quality not such reviews uh performance
is well good material I've been using
and noticeable difference so we are what
they're trying to find is 10 different
kind of use cases or experiences that
these customers have who are spending
their life with computers most of the
time so this is a different video than
the first one
and then I'll go through all these
reviews and there would be an option for
FAQs. We'll go to it later. Uh I'll also
save these videos and photos which I
could either put it as my reviews or use
for which could be used for my ad. So
save these also
very comfortable
clears my back and solder issues. Velcro
fixing. So I copy and paste all these
into my Excel sheet. So I'll have at
least 10 different 10 different use
cases through these reviews and I'll
also go through the FAQ sessions the
question and answers these customers
have so that I could at least find out
how the consumers are thinking and how
these consumers talk and at the same
time and I I have all these 10 to 20
different types of competitor uh links.
So with all of these I am equipped for
my second task. So with this I know what
the pain points of the consumers are,
who my target consumers is. For example,
through the Amazon videos, I found out
that people who use computers really
like this poster. Even while I'm
shooting this video, my posture is like
this. It's a slightly slouch posture.
But I would prefer it to prefer myself
to sit properly. So posture are could be
used by computer people who use
computers, health could be used. Even
people who have a slightly slouch
postures could use this. So I had
different target consumers whom I could
target. And then I also know the words
that these consumers use the product
benefits that are given by this product.
And we have looked for reviews, created
a spreadsheet and we have found at least
10 unique reviews. Now we have to input
all this information into the sevenpoint
framework. Firstly, we'll detail out
what the product exactly is. We'll tell
the benefits of the product, the
results, how does it work, who is it
for, FAQs and reviews. We'll use all the
content we have got from our competitor
website and from Amazon to put it into
this framework. What I mean by product
detail is we'll firstly need a great
headline for this. So for the headline,
we'll brainstorm whatever we want and
I'll also tell you on how to validate
the headline and how to create the
headline through the AI which will be in
the another video and we will probably
use it in a bullet point format because
bullet points are easily readable for
the consumers and if it's a clothing or
if it's something that requires size put
the dimension chart put the product
material and if you're selling it as
bundles put the number of products in
that bundle. So all the stuff that the
product consumers wants to know and
certainly put that you will give a 30 or
60 day return policy. So make it in a
catchy manner like try it try it at home
for 30 days. Don't sell key don't say
key we have a 30-day return day policy.
Make it more catchy and more engaging.
And then
coming to the benefits also put it in a
bullet point format. Results we could
answer it in these three formats.
Depending on the product it would
change. And then the science behind the
product. For example, the poster
character needed a science. Your product
won't require a science. That's all your
take. You could change this framework
depending on the product and who is it
for. So this is a very important uh
headline because you'll be showcasing
how the product is used by different
types of people at different areas of
their uh environment or different
demographics, different geography. You
could showcase it here. And the most
important part is FAQs. The consumers
will have a few FAQs like is could I fit
into this product? If you don't answer
it, they'll just skip. They don't want
to take any risk. So give at least five
FAQs that you find from this Amazon that
answer the questions of the consumers.
So I'll just show you my website to give
you an idea of how I use this framework
in my website
the Indianposttor.com which has been
used in this case study. So initially
there would be a hero image. So this is
actually optimized for a mobile
platform. So I think it would not be
optimized for
uh website. So we'll watch it like this.
One second.
Where is it? Yeah. So there is a logo
and we have a headline. I tested this
headline through different methods and
then a description about the product
because a quick one or two lines about
the product. Then I put in my product
page because if the consumers are really
wanting to buy this product, they'll
just they could buy it here. And then
the benefits of the product. I created
this on canva using a colors a brand
colors the different types of benefits
that the product gives and there is a
image at the back just to make it stand
out and the product details as mentioned
above and who is it for fitness
enthusiasts who have slid even students
who use computers so people like that
and results as mentioned above and how
it works and even a video or GIF could
be inputed between these things to
showcase the product use. So this could
be used and then the FAQ session and
again a few images if you think that
would be helpful and finally reviews I
have initially I had to use the reviews
images from Amazon itself and then when
a brand builds up you'll get this
organically. So this is how to create
the product description.
This will take a huge amount of time,
huge amount of copyrightiting but I'll
also create a video on how to you should
create it through AI that would be
really helpful for you. But before going
to the AI, I I I want you to do it
yourself because even if the AI does it,
you want to test it and you want to know
if it's the best thing for the product
or the brand itself. So this is the most
important slide of this uh video series.
If you do this properly, you will have a
high converting website. If you could
see the case study video that have been
posted initially, I got a conversion
rate of of about 5%. While the industry
standard is around 1 to 2%. So it's
almost double and five% conversion rate
is like amazing. You are getting double
the amount of consumers with the same ad
spend if you do this properly. So I want
you to spend at least 3 to four hours on
this. Create an Excel sheet. Create get
down all the reviews. Get down all the
FAQs. get on all the competitor product
links because that would also help you
for the AI stuff which I'll teach you
later and at the same time it will also
help you in this sevenst step framework.
So we'll meet again for the website
design.
Welcome everyone. Today we are going to
design our website. Finally we have
created we have found a product. We have
created a product in description and now
the jobs to create a website. So as you
all know we will be using Shopify
because that's the best thing on the
market right now and I used it for all
my stores and it works perfectly. So
initially you'll have to go to Shopify
and the cost is around 20 rupees per
month for the initial 3 months and then
1,500 for a few months. We'll also look
into that and once you get into your
Shopify dashboard come to the homepage.
We have order page, product page,
customers, content, analytics, stuff
like that. So, initially we'll go to the
settings itself
and we'll go from each tab one by one
and do all the settings required. So,
the store name is the Indian posture.
We'll put my phone number the support at
the rateindosture.com.
We had created a Gmail account but at
the same time from name we have
redirected this support email id to our
brand name. We had done that. The
business address uh time zone will be
this one. So stuff like that. You could
change this prefix to whatever you want.
I have put it as tip for the Indian
posture. And next is the plan.
Coming to the plan,
we have three types of plans for
Shopify. Uh I think it's loading right
now. My network is slow. Yeah, I have
chosen the 2,000 rupee per month plan.
View all features.
Yeah, you could choose any one of it. I
have chosen this one and I don't know
have worked perfectly for me. The only
difference is the two part twoerson
payment provider and here it is 1% 0.6%
and all other extra features I use only
this one and I think for 2 months they
have given 20 rupees per month offer and
after that it will be 1,500 then 5,600
then 22,680
rupees. So you could choose any plan.
Put your credit card details
and fix your plans. I have put my credit
card details. Yeah. And then again
billing. My current billing cycle is
going on. It's nothing important. Then
users and permissions. So currently I am
the only one working on this account.
But when I hire some staff or employees
to do some order fulfillment other work,
they could also log into it. For the
payments right now it's only cood. But I
used to do PayPal for my international
marketing and yeah the this manual
payment method put it into cood. And if
you when you get GST and you want to add
your payment provider I usually use
Razer Pay. Yeah, Razer Pay is there. And
for UPI payments I use Phone Pay.
Uh one second.
Yeah.
Yeah. You could choose the pro any of
the providers that you work with. Razer
pay, phone pay, cash free, anything. You
could activate it here. You just have to
go there and log into your account and
the APIs would be linked. And for the
checkout option,
uh I have chosen chosen email because I
wanted the email address for
remarketing.
Then both first name and last name is
required. Company name is not included.
Address rank two is optional. Shipping
address is required. This I had chosen
is pre-selected. You could choose
anything but you could mark it with the
uh emails you get. Use shipping address
as a billing address, valid shipping
address. This one automatically archive
the order. Post purchase page. You could
have a post purchase page with different
apps. I'll tell about that later. So
this is how the check out process works.
Now customer accounts.
I'm not using any accounts. For example,
in Amazon, you have to create an
account. But for one store, I don't
think it's very necessary. And here
again, you could create a new shipping
profile based on the location, based on
the weights that you want. And even
here, you could add your shipping rates
depending on the product.
Then taxes and duties.
Uh we are not charging any taxes I don't
think. Yeah. Ensure that you check box
include sales tax in the product price
otherwise
extra tax will be shown at the check out
page which may be a turn off for a few
consumers.
And then next is locations. Put out your
address default address and app location
that will come out automatically. Gifts
cards. If you want to give gift cards I
don't do it usually. Markets again
mine is only Indian market but you could
do international also if you want apps
and sales channels we use the apps later
I'll tell it about to you later the apps
that I'm using currently is vital ro
cloud is a supplier Facebook needs to be
added to link are pixel advanced cash
and delivery to accept the cash and
delivery clavio is used for email
marketing and email marketing campaigns
it's very easy to follow you just have
to activate a few campaigns, Razer Pay
and email and then domains. You have
created the uh you have bought the
domain from namecheep.com and if you
want to connect that existing domain you
have to type in the domain here and
there is some there this transfer it to
Shopify will show you the process on how
to transfer that domain to Shopify and
link it. It may take up to 24 hours to
link but it's very easy process. Then
customer events. What is this?
Yeah, it's just Facebook. I'll show it
to you later. Branding. So branding here
we'll be uploading the default logo that
we have created on Canva and the square
logo also required for different places.
We'll put on the colors that we need on
our brand. I chosen
uh this color. So put everything the
logo square logo colors
cover page if you want slogan short
description and your social links
you have to put it here.
notifications. Put the sender email
here. You could do it if you want. I
don't look into it much in detail.
Custom data
again not required much. Language would
probably English only. Yeah. And then
customer privacy
add a privacy policy. Uh cookie banner
sales etc. We'll just click on it. And
yeah, I have [clears throat] I have
activated all these things. Terms of
policy. Yeah,
here we have contact information, we
could put it here. Shipping and delivery
policy,
uh terms of service, you could just
create from template the privacy policy,
the return and refund policy, return
policy, stuff like that. You could add
all these things and the store activity
log.
So we have done all these things in the
settings page and now coming to the
online store where we'll be we will be
basically designing the stores.
Before going there we have already
created all the policies required
shipping policy, return policy, product
return policy, contact page, FAQ page
etc on this policy pages and firstly
we'll go to the navigation itself. So
navigation is basically I'll show it to
you
the Indianoster.com.
Navigation is basically the menu that we
have at the top these items home about
us policy contact us and at the footer
also there would be some menus uh about
us refund policy shipping policy. So
that's what we will be doing in this
navigation. So in footer menu you just
have to you know add menu item and click
on policies you'll get all the policy
list here and if you have created any
blogs or other pages that you want about
us contact us page FQ page all these
things will be coming up here and for
the footer menu it's here and for the
main menu it's here you just have to add
it and maybe sort it in whatever order
you want that's enough and pages I I
created a few pages I think about us
page. So add a page
and then there is a default template for
contact. You could add it here and put a
title or the content here and save it.
It's done. That's it. Create the
important pages like about us page, FAQ
page, return policy page and contact us
page. These are important pages.
And then coming to the theme.
So right now we'll go to theme library.
Wait a second. Yeah, popular free
themes. These are the free themes
provided by uh Shopify itself. You could
choose any of it. I mostly go with Sense
and Dawn. Any of it is possible. You
don't have to buy premium themes. There
are very costly themes available for I
don't know $200, $300. You don't have to
go with it. Just free themes works
perfectly fine. And as you can see, I
have used the Dawn theme here. You just
have to customize it.
If you look at the themes price and
there are 13 free themes and paid themes
and these themes may go to even $260 and
$300 and I seen $500 and $1,000 themes
also. It's not necessary.
Now coming to the uh website design, I
usually design in the mobile itself. You
could see how it how the website will be
designed on desktop and mobile design.
So first we'll go to theme settings and
put our logo here and decide the width
or whatever you want the colors here the
animations the buttons the entire design
of the website like the radius bars you
could design whatever you want I don't
you know spend much time it I just focus
on the logo and the color part and the
typography part as we had chosen a font
so sans serif font nans comes under sans
and cell phone. So I have inputed it. I
just focus on typography, color and
logo. And then I go to the section. So
initially there would be a announcement
bar and I usually put some announcements
like this 50% off and free delivery. And
then the header section. Header section
is again this section. I could change
the menu to drop down mega menu drawer.
And I could put the color here.
Uh region selector, language selector,
whatever you want. So this is our header
section.
And then after that I'll have an image
banner. I'll have a background image
with these settings. And on that image I
would have written my main headline to
hook the consumers. You could type it
here. Then a rich text to give a small
description of what our product is.
After that a featured product if it's a
one product store. So only homepage is
required as a product page. So basically
I'm creating a product page for my store
itself. So this is my featured product
and then I have added these seeds
through an app. I'll tell it tell about
it later. And this is also added through
the app. And after that I I again have
the image and with the benefits which I
created on Canva.
And then the rich text about product
details.
Then again an image banner about the
atmospheres or the environments that the
product could be used. Then a rich text
about results or how it works. Then a
video.
Then again a rich text about the FAQ. So
FAQ is typed out here also. And at the
same time we have a tab at the top and
bottom to redirect to the FAQ. And again
we have an image. So this reviews have
been added by an app. I'll tell tell it
to you later. And we have the footer
app. And one thing we have to consider
is we also consider the check add toart
page and the check out page. So this is
the continue add to cart page. So to
design the checkout page, I'll add one
of my products to the cart.
Add it to the cart. And now we'll go to
the cart page to check how the cart page
is designed. This is how the cart page
will be shown. All this is added by an
app, the scarcity counter or get a 10%
extra discount when you buy one more.
All this through an app through the
whites app. And now we'll go to the
checkout option.
And again, when you look at your initial
designs, you'll have to add the checkout
logo here. Uh yeah, customize checkout.
You'll have to add the logo here and
then change the colors here. The button
colors and the tick mark colors.
Whatever colors you want, you'll have to
change it.
So, going back to the homepage.
Yeah, this is how the website design is
done. One second. I'll just go back to
the homepage. Your thank you page is
also there. You could change it to
however you want. Add app block or stuff
like that. You could change it. And then
order status page.
This is the order status page. You could
change this to whatever design you want.
Uh orders.
Yeah, these are the orders. So all this
could be changed easily.
This is how I usually design my website
and it's very easy. And if you don't
understand any few options, you could
just easily Google it or YouTube it. And
they also have a very active help desk.
You could ask them. It's it's very
intuitive to design. And uh actually
website designing is not as important as
your uh website copyrightiting is
important. If you're done with the
copyrightiting in the last model, this
designing will take you around one to
two hours only. But with experience, it
varies. But if you are starting out, it
may take only one to two hours if you
have your copyrightiting, logos, colors,
fonts, etc. is already set up. So this
is how we are supposed to design our
website. So after designing your
website, we have to add a few apps. So
Roboso cloud is the first app that you
have to add. You only have to click on
that uh you have to go to the Shopify
app store, click on propos and link it
to your store and all the steps will be
shown and all your orders, products,
everything will be shown here. And
secondly, the second app that I use is
vital app. So this is actually a very
important app and it's a combination of
a lot of apps that I used in the past.
For example, I used to have a separate
app for reviews, separate app for add
toart button, separate app for checkout
button. So there would be a lot of apps.
So vital combines all these apps and the
price is around $29 per month and it's
totally worth it. So here I can get
product reviews, add it to my uh
website, etc. And next, product bundles,
volume discounts, buy one, get one, all
different types of apps you could get.
And you also get a 30-day uh trial
policy. So these are all the apps that
they provided to you and it's very easy
to use and very useful also like it
gives you apps for to get extra
conversion to improve your UX for
upselles and I use the trust badges that
I mentioned earlier. The payment logos
and the trusty logos are from these
apps. So this is a very very useful and
important app and it will surely improve
your uh upselles, margins, profits
everything. And then I also use Clavio.
So Clavio is basically used for email
marketing and even in email marketing
the most important one is abandoned cart
check card series. So for example,
someone comes into your uh website and
decides to buy the product but
but because of some reason they they
were not able to buy anything got
distracted and by mistake their u
account or the web page got cancelled.
For example, there was this woman who
wanted to buy the product and I saw that
her uh order was not completed after art
to cut. So I just mailed her and asked
her what happened. So she mentioned that
she want she as asking her friend if she
wanted the product or not and her friend
said yes but by the time she came back
to her phone the website had gone and
when she received an art toart the add
toart series mail on her Gmail account
she quickly ordered two products. So if
I did not have that campaign I would
have lost two products and in the same I
would have lost a lot of products. So
these are the flows that you could do in
cloud. It's all pre-built templates. You
don't have to change anything an
abandoned cart mail the browse
abandonment a customer thank you mail
welcome series. So initially it wouldn't
matter but when you scale it up when you
get like if you are getting 100 orders
or 1,000 orders per day even if 1% extra
conversion is there you get enough
revenue and the revenue per consumer is
12.80 rupees and they take very minimal
amount for the amount of revenue they
bringing. It's a must-h have app. And
the final app that we need is the shop
uh the Facebook app.
I think it's shown here.
It's my sales channel.
I'll just search Facebook. Yeah, this
app is required to connect your Facebook
ad account to your Shopify account. So
when it loads you just have to click a
few buttons and your Facebook and uh
business ad account will be there. You
don't have to click anything here. You
have to go below and start. This is not
it. One second. You have to go to the
settings and yeah here you will be given
all the options like change the
whatever. This is maximum enhance. There
are some options on how much data you
could collect the way to link your pixel
or add account to it. all the terms and
conditions. It's just a five minute
setup you have to do. So we have set up
our online theme. We have set up our
back end. We have set up a payment
processor. We have set up all our apps.
All of it would take around two to three
hours and you will be good to go. And I
want you to spend this entire day on
this. Create the perfect account. You
don't have to add a lot of things. Just
follow the framework given. And as you
can see even the loading speed is much
higher much lower the lower the better
and sessions will only be 96%
mobile and 3% desktop. So design your
website for only mobile. So thank you.
Hello everyone. So today we are going to
create the ads for our campaign and we
will be launching the Facebook ad
campaign. So right now we have the
product, we have a website design, we
have a product description, we have
everything related to the product and
it's all about marketing from now on. So
how to get the ad? So as I mentioned in
my case study, so there are three
methods to get an ad. Firstly, you could
buy the product sample yourself and then
create your ad. Secondly, you could hire
a freelancer through Fiverr or even your
nearby neighborhood freelancers and
create a UGC content and edit edit it
off to create your own ad. The third one
which I mostly do while creating my new
campaigns or launching a new product is
getting ads from online itself and
editing it out to create my own ads from
those clips. So how to get the clips for
those ads? So firstly I'll go to
YouTuber and search for poster character
and here I'll get huge number of videos
like a lot of videos hundreds of videos
I could get from here and if I really
want great videos I'll just go for
shorts and in shorts I'll get amazing
videos about the poster character you
will get products or videos about any
product and secondly I'll go to Facebook
and do the same search for poster
character and poster characters I'll
search for videos so I'll mostly get ads
which have been run in ran in the past
and I'll just test it out. And thirdly,
I'll go to Instagram and again search
for posture and I'll get all the content
or videos or photos related to posture.
So I usually get a huge amount of
videos. For example, for the Indian
posture only, I got like five
10 20 ads. I stitched it up together,
change the hooks of some ad. So, for
example, I'll show you one of the ads. I
think
>> get alignment, get relief, get
alignment, get good posture. This is the
Back Hero. Its revolutionary design
makes it more than just a posture
corrector. It also provides support to
your muscles and back, giving you
soothing tension relief. [music] Say bye
to bad posture and hello to a healthy
back. Get yours now.
Yeah, we'll see one more.
>> Yeah, this one.
>> If you have this posture where your head
is forward or your shoulders are rounded
forward or your upper back is hunched,
I'm going to take you through how to fix
this. Introducing the posture corrector.
It gently pulls back your shoulders,
making you more aware of your stance so
that you don't slouch like this. [music]
It's like having a mini coach reminding
you to stand up straight.
>> So, you get the point. I got around five
to 10 videos. And of course in these
videos hooks are the most important
point. So I'll change the hooks of these
videos. And this was the winning ad.
>> This was the winning ad. But I could
make it much better with changing the
hooks. For example, I'll add the hooks
of some other ads. And finally, I'll get
an ad which I could scale immensely. So
there's this video ad that you could
create. And secondly, you could create
an image ad through camera itself. And
carousels ad is also possible. But
mostly I run video ads itself. So we'll
get these ads and I mostly use Camtasia.
This is the software I use to edit out
my videos and create the videos that
I'll be launching. And then we'll go to
my ads manager. So this is the ads
manager I use. Unfortunately,
uh Facebook has disabled my ad account
for some violations. This happens a lot.
Facebook can disable your ad account.
You have to request review, wait for a
few days, put input your ID and all. It
happens a lot. So that's just the risk
of the business. So I won't be able to
show the ads in it, but I'll show how to
create your own ads. So you have to
create a business manager account on
Facebook. You just have to search Google
business manager and you'll get the link
and you'll get this ads manager. And
firstly, this ads manager is split into
three parts. Campaigns, adsets, and ads.
So what is campaign? So by campaigns,
what they mean is what our actual goal
is. Do we want to tell or make people
aware of our product? Do we want to get
people get sales from that product? We
just want engagement, traffic, stuff
like that. And mostly and 99.9% I'll
just go with sales for my product and
then click on continue. And this is the
new option that Facebook has launched
advantage by stopping campaign. I tested
this with our manual sales campaign and
for me manual has sales manual has been
working really well. But I think when
Facebook masters this, this will be the
best thing or the most easiest thing to
do. But right now, we'll go with manual
sales campaign. So campaign is fixed. We
know what our goal is, which is getting
sales. So next we'll go through the
campaign. We could put any campaign
name.
And here option don't change all of
this. I'll change none of this. And then
I go to the address. What we mean by
address is we here we will tell whom to
target. For example, I could target my
posture character to fitness freaks or
elderly people. In my case, I targeted
to people who use uh computers a lot,
who sit on desk a lot. So, I could do
this here. I won't change any of this.
Add your pixel here. This is one. This
will automatically added if you had
installed the Facebook apps app uh ads
app on your Shopify. This will be here.
You just have to select that
conversion event. I add as purchase
and then no dynamic creative initially
start out with just 400 or 300 initial
budget by testing it out. And I usually
schedule my ads for next day midnight.
For example, today is 12th June. I'll
set it out for 13th June midnight.
And then audience control. So here see
audience.
So here I'll switch to original audience
because I don't know if this didn't work
for me.
First of all I'll use location. So
initially I you could focus on every
Indian location but I usually focus on
metro areas and you could even exclude a
few locations. For example there are
some RTO pins. the return fraud
fraudulent activities comes through a
few pins or return orders comes from
specific pins. You could just add that
file here and it would be excluded. And
then I go to age. I start with this age
only. But right now posture character I
after some analysis I was able to narrow
it down to 18 to 45. That's you could
change anything you want. And then
genders again I saw that males were
buying more than females. Around 90% of
my customers were male. So I could
change it and this is the most important
thing whom to target. So initially you
could test out a broad audience and then
narrow it down. But right now we do have
some idea on whom to target. So I'll
just browse it. So demographic wise I
could choose what the education level
you want, what the financial level you
are focusing on, what their income
should be,
how what are the life events like are
they staying away from their family? Are
they having a long-distance
relationship? Newly married, newly
engaged parents, all parents, are they
new parents? Are they have they been
parents of teenagers? How the
relationship is, relationship status,
work? And then coming to interest. So
you could target anything and everything
that you want. You just have to search
for example it
IT assistants host IT decision makers IT
i it i it i it i it i it i it i it i it
i it i it iunes or maybe
microsoft
microsoft you could search anything
Shopify for example if I want to focus
on drop shippers or e-commerce people I
just have to search on Shopify and I
find people who have some interest in
Shopify and as you can see this is the
estimated size of people interested in
Shopify so depending Depending on the
product, you could change the targeting
here. And this is maximum that you want.
But try to focus that you have at least
two or three two to 10 million of follow
of audience in this stage that during
the testing stage because then you could
narrow it down in the future. And don't
consider all of this is all just useless
that Facebook gives. It's just an
estimate not I won't get 21 to 62
convers conversions. I may get lower, I
may get higher. There are a lot of other
factors falling into it. And after we
have said this, it's time to finally
upload our ads. So you could change your
ads name here. For example, I could name
anything. And even the adset name could
be changed. And here you have created a
Facebook page. Input that here.
Instagram account. Input that here. And
select manual upload. What type of ad it
is? I mostly go with go with single
image or video. Uh yes, select it. Put
your website link here the
Indianposter.com
and then finally select your ad media
add video
and select the ad you want. I have
already uploaded this video. I could
select anything that I want. For
example, this is the video that I want
to uh add put ads on. I could just
select it and it's done.
Yeah. add videos here
and then what the call to action is. I
mostly go with shop now
and your destination URL where you want
the customers to land on and what should
be the displayed URL
and then finally all this is done and
then you just have to publish it. That's
it. So if you have the ads it works
perfectly well. If you don't have it,
ads, create the ads and it would take
you maybe 30 minutes to set this up. And
now I'll just show you the ads that I
the campaigns that I did for Indian
poster. I can't run it because the
accounts are disabled. I'll just show
you my first campaign. The yeah, final
test phase one. Yeah, this is the
campaign that I had. Yeah, I'll try to
show it to you.
So, this is the campaign. And I just
named it test phase one auction
eligibility stuff like that. I had put
sales as my goal. And then here I had
put my website
and
I think purchase was only Yeah, I put
purchase.
And then my budget was initially 500. I
increased it to,000 and they said that I
would would get around 15 purchases but
I got like 20 or 25 I think. So anything
could happen depending on your adset and
here these are the locations I had put
as my audience location
and I had yeah detailed targeting I put
this console gamers I expecting people
who uses computers a lot technology
health and fitness creators music
creators so all these people may
probably use my product as they have to
spend a lot of time on computers so I
put a detailed targeting and my size was
like 65 million to 26 million. So it was
kind of broad but narrowed it down to a
few markets that I wanted to get to. And
then for the ads I linked my page. I had
not created a Facebook p Instagram page.
I linked my Facebook page itself and
then manually uploaded this video
and put all of these placement because
Facebook would test it yourself and test
it themselves and choose some ideal
placement for my primary text. I had
this as my headline and then three
benefit points and then my offer and
then my website link. So this is the
format you should use to have a very
catchy headline. This after watching the
videos of course our eyes go to the
caption and relieve back pain and stand
tall in two weeks with the Indian
poster. Have some quantifiable thing in
there and your brand name also and add
three benefit points because people
would click on read more and check these
benefit points. They'll like it and but
then they'll be still confused and then
they'll see this 50% off and limited
stock also for the next 24 hours and
explicitly say that click on shop now
otherwise you'll get a lot of comments
on how to do this how to buy this how to
stuff like that you'll have to reply on
those comments even after this there are
a lot of comments saying how to buy this
product so put it there and also put
this or visit the Indian.com because
sometimes uh they also want to link they
they don't understand what click on shop
now is so they'll go to this website.
You could also test this out. I didn't
do it. You could test it out if you
want. And there's this headline,
experience less pain and pain
productivity, which will be shown here.
This headline will be shown here.
And this could also be tested out. I
didn't do it. My call to action is shop
now. Shop now.
and my website URL I'm sending it to the
homepage and this is a display link this
display link will be shown here on the
above the headline
and yeah this is it and you have to
publish it after that I just copied it
10 times and removed this ad like I
yeah here I deleted this ad and added a
different video I just you could just
click here click on duplicate and
duplicate however number you want and
add a new ad to it and then click on
publish. Wait for the ads to run and
then make some money. And again I
this is the customized report. I have
created customized columns. You could
also do it too. Usually reports they
have customized templates themselves but
I created mine one for myself. So amount
spent, the reach I get, the impression,
the CPM. CPM is basically the amount
spent to show the ad to,000 people and
the clicks I got on those ads. As you
can see, these are the ads that got
clicks at very cheap price like 6 rupees
and at least at of course 18 rupees also
I would have stopped it 18 rupees. So
here I want to see the first part of my
funnel like add are my ads working and
my ads are working if the CPC is low. So
I'll run those ads which have least CPC
and then next I'll say after watching
those ads they have to add add the
product to the cart and initiate
checkout. Sometimes the customers
directly initiate the check out without
adding to the cart. So I look at these
numbers and look at these prices. And
then finally my purchase cost is this
one. This is for this adset only my
initial adset. I think I'll show it for
every ad. Yeah, finally my cost per
purchase for the product is right now
136 rupees but and I am running these
ads only and as you can see I have
reached ROS of around 7 5 3 4 etc. My
current rorowass is 3.63 but I could
have easily made it to five if the ads
accounts were not disabled and I would
have optimized these ads. So firstly we
just test the ads. we will not test the
ad this ad sets. So once the ad is
confirmed like this is my winning ad
then I'll go to the adsets and test out
different target audiences to find out
which gives me the least cost per
purchase and once that is confirmed I'll
just scale it to the moon and then test
the
items in my Shopify website to optimize
that. So first I optimize my ad then
I'll optimize my ad set and then I'll
optimize my Shopify website to increase
the conversion rate to increase my uh
average order value stuff like that.
Uh I'll also show you my Shopify
uh
Shopify dashboard
to tell you how to analyze your Shopify
numbers too because that's also
important. Here you have analyzed your
ad numbers and you know what ads is
working, what adets is working, if you
are getting cost per purchase or this
one. So this is the most important
parameter. Your main goal is to reduce
this with the ads and the adset. So once
it's reduced, what is this?
Yeah, once it's reduced then our goal
will be to optimize the uh our website.
So this is the analytics page of my
website. I'll just the last 90 days. I
don't know the date exactly. So around
50,000 has been received here. I ran it
for 2 or 3 days. My conversion ratio is
rate is 4.16%.
The average order value is this. This is
the most important thing. I then
optimize my website to increase the
average order value. I'll probably give
some upselles. I am right now testing
out a pricing strategy. If it works out,
I'll probably able to double this
average order value. If it works out,
I'll tell it to you. And as you can see,
my ad to cart percentage is 13.5. The
reach checkout and session conversion is
almost the same, four, five, and 4%. So
these are some of the goals that we have
to focus on. And after running these
ads, we optimize our Shopify website
too. To reiterate, create at least 10 to
15 ads so that you could test it out and
then put those ads here. For that,
create a campaign. Then create a single
ad targeting and in that ad targeting
test out all those 10 15 ad and you'll
find one to two ads that are working
properly. Optimize those ads by testing
of different hooks. So you will have a
final ad which could be which is
scalable but at the same time don't rely
completely on it. Buy the product
yourself because now you have the money
after running the ad. Create new ads
yourself in different languages,
English, Hindi or even without any
words, just a background voice. And then
go to Shopify and optimize your Shopify
website to increase the average order
value and conversion.
You are going to love this lesson
because I am completely revealing my 3
cr store. So it's almost 2.9 crores and
I have made some sales outside of it. So
it has reached almost 2.98 crores. So
it's almost at 3 crores. Uh first of all
let's just see the numbers which last 26
365 days. I I stopped the store in last
April because in last April I started
creating this content for this course
and I didn't want any distraction. So I
closed all of my stores international
and Indian stores and I put all effort
day and night time effort money all of
it into this course. So that's why I
stopped it here. And this graph actually
tells you the story about my story. So
in May uh 2024 last year I was at around
400 followers on Instagram. I wanted to
get more followers and I wanted to do
something crazy. So at that time I
created the store live on my Instagram
channel. You can go on my Instagram
channel and look at the highlights
called 3 cr and you lose the live
videos. I created the store in 7 days
and started launch the store in May 30
31st or something. So this was the first
few orders that we got and I was
unprofitable at that time because my
product price was $4.99. So I was
unprofitable and in June I started
scaling a little bit. I reached a three
lakh uh and I was still documenting it
on my Instagram channel. But after June
all of it was optimized. Entire funnel
flow ads all of it were optimized. And
so you can see from 4,000 we jumped to
three lakh and from three lakh we jumped
to 40 lakh. It was a 10 times jump and
in August again from 40 lakhs to 60
lakh. So in this two months itself we
did 1 cr of revenue in just 2 months 1
cr. June uh July and August we did 1 cr.
But after that there was some stock
issues in ro. So uh I still wanted I
then decided to reduce my ad spend to
just recheck if I optimizing correctly
if I was profitable. And at that time I
was spending a lot of time in content
creation. So I reduced my ad spend a
little bit. It went to 27 lakh. And at
this point I had started my GST
registration also. So I was talking with
my CST CA there was some confusions or
what's happening what's not happening.
So I reduced my ad spend again. So in
October it was at 11 lakh and at the
same time I was doing my uh work in
Hindustan liver. So I was at the
training period. So a lot of work had
come up. So I reduced it a little bit
and then systems were set. My GST was
working well. I hired my few relatives
to do my customer service, my Instagram,
social media handling, all of it was
optim optimized. I did I just had to
look at the store for maybe five or 10
minutes per week. That's it. So it was
optimized and at the same time in these
two months I started one more store live
on the Instagram channel called my
pushupboard.com. And in this month
specifically October I started an
international store. I started two other
stores. All of I was running I was
completely running at full speed. No
rest. I was just starting failing
testing learning new things applying it
doing content creation job all of it.
But then we started to stabilize in
November 27 lakh December 27 lakh. I
scaled in January 40 lakh. uh then there
was some supplier issues and that this
month there was a huge supplier issue
which I had explained in my ro cloud
video in my supplier module the uh where
they cancel thousand orders and then I
stopped this store and I will restart
this store after a few months don't
worry I'll restart it with a private
supplier but then in April I completely
shut it off I in May also went to a few
trips with my cousin and I was
completely burnt out so took a few break
and since then when I was working on the
course. So this is this graph actually
shows the story line of my entire store
and then again we have reached around
$30,000 orders this much sessions and
I'll just show you a weird thing. So
yes, this average order value I'll tell
you why it's showing 36,000.
Let me see uh last 90 days
average order value will be around 1,250
but when you look at all time the
average value is 36 uh
uh average order value comes up to
around 1,00 36,000 rupees. I'll tell you
why that is also. So these are all the
numbers. Now going to the orders part.
I'll show you a weird thing. Um
what do I do? I have sorted.
Yes.
Sort by order number.
Sort by not order number. Uh total. Yes.
Sort by totals. Highest to lowest. So
it's sorting. So you can see I got an
order. So this was an order which I got
in August.
five four person I mean four orders from
the same person they ordered for how
much is this 92 lakhs and they sent a
amazing message also with a good email
address nice landmark and the phone
number also I phone number is 9876543210
so I don't know why that person hates me
so much but we did that I mean they did
that they ordered four or five times
with that number so that really messed
up my uh ad ad manager in ad manager
also you can see I'll show you why it
messed up my average order value all of
it was messed up
next I'll show you my ad manager also
this is the ad manager so this is what I
said so he came to my store with this
through this ad and placed an order so
that's why my ad shows 10 crores but
that was not the issue a purchase of
2412 so that really messed up uh my ad
numbers also but it's completely fine So
I had spent 38 lakh that you can see 38
lakh and we got around 3 cr of revenue.
So the average row has comes up to
around 8 or 9.
So I'll just remove this so that we get
some idea
by selection.
So yes, now we have some idea. I don't
know why why only two crores is coming.
So approximately 1 cr had come from that
uh ad set but I'll just remove. So let's
say the average row was six only. Uh and
then the CPM was 52
CTR was 0.9% for some I got 8.4% also
uh CPC was five. So as you can see in
this tour, I tested a lot. My entire
Indian drop shipping learning, I tested
every single thing. The entire funnel
that I explained in this uh course, the
ad testing, the copy testing, my website
testing, all of it is tested. But still
I am profitable. So that's the beauty of
e-commerce. That's the beauty of this
store. I was able to test multiple
things which I applied in my other
stores where my ro is much higher, two
to three times higher than this. But
that row was possible because I tested
every single thing in this store while
being profitable. So this is the
purchase
uh number of purchases I got. So only
17,000 purchases are so shown here but I
had got 30,000 purchases and the CPC is
also lower than this. It was around 170
only. But it's fine still I'm profitable
as you will see in the P&L statement
also. So this was the ad account. Now
coming to how I find this product. So
first of all I found this product
through a YouTube guru. So I'll just
show that also YouTuber. There was this
YouTube OG guru which I used to follow
in 2020. So he had explained about this
product in his store. I jaw
I think his name is this one.
Yes, I think I saw in this person's
account he had his course. So in this in
that course he had created a flex poster
or something. So that was the first
validation in proposo. I went and
searched for that product coster
character
and I saw multiple listing. So that
means it was selling in India. So that
was second validation and I have seen
multiple drop shippers making a lot of
money with this store. So that was the
third validation. So I found that
product through that thing. And then the
next what was branding. for that
branding I needed to create the color
scheme the font all of it so I'll just
show you the yeah mobile so this is the
mobile website so branding I created
this website on canva took me 5 minutes
the color I chose was this one to show
that calm a calm kind of a tranquility
kind of brand personality was what I was
looking for because it was a health and
wellness product and then font was I
think poppins or nonito uh so yes That
was the font. I'll just check the font
again because we have that
uh
Chrome extension installed.
Uh font is nonto sense. Yes. So the font
was nonto
then the entire website was I mean the
framework that I given the website
creation module has been tested on this
store. So that's why I'm very confident
about this. So I took this images from
other competitor website took this video
uh created these buttons all of it. So
branding was this color no need to font
a calm tranquility kind of brand
personality a competence brand
personality
uh the domain was brought from namecheep
logo was created on Canva. So all of it
was set. Then I went to ro I'll show my
ro dashboard also. I don't think the
data will be available still. Let's see.
So, yes, we do have 3 months of data.
Uh, sorry guys. One second. But we
should have March data also.
Why don't we have March data?
Okay, we have March data. My RTO was 45%
and these buggers canled $2,000 orders.
So, that's why I stopped using repost.
So that's was the huge reason but I had
7% prepaid orders.
My cancellation rate was 2% RT was 45%
but it could have been it was actually
40%. But because of the cancellations
also it was increased. Uh I'll just show
you my
payment info also. Where is the payment?
Yes, payments payment history.
So this was all the payments I have
received till date.
Let's see if I can.
So here you can see I have got a payment
of 50 lakh. I since okay
50 lakh but I also had another ROSO
account which I ran for the first half
of this store. So another 50 lakh from
there but almost 1.5 crores is what was
no one cr what was given by ROSO after
the product cost. So it's completely
fine. So from this we have to just pay
the ad cost. So around 1 cr is what I
got from both of my roo stores and out
of that around 40 lakhs is what I paid
for my ad spent. Uh and there were other
spends also. So my actual profit was
around 43 cr. So this revenue was around
2.9 crores and my actual profit after
tax after GST and after income tax will
be around 10%. So around 20 25 lakh. So
that was the actual profit. This was the
payment I have got. This is the ad spend
I got. I'm keeping it completely
transparent. This is the website. And I
would also like to show you my Instagram
account
because we do have a huge number of
followers in that account and I'm very
proud of it. And the only thing I did is
I told my cousin that I'll pay him
around sorry
I'll pay him around 1,000 rupees to post
5 to 10 videos every day and he just
used to do that for months. We have 996
and 1,000 followers and he has not
posted for one or two months and we are
still getting followers from that. And
one person had also tried to create a
fake store from it. They created a fake
store but they were not sending the
product. Uh so they created the same
website, same store, same kind of
Instagram page but they charged 300
rupees. So the customers was getting a
giving amount. So they were doing only
pre prepaid orders, no cash and
delivery. So customer used to pay them
around 300 400 rupees but the brand
didn't send them the products and those
angry customers would mail me. So that's
why I put this highlight also. And there
was this tutorial. Customers were asking
how to use this product. So I had this
tutorial. I'll just send them the link
to this tutorial along with the welcome
email. So that was also done. So this
was the Instagram page with 1,000
followers. I will change this into a
international drop shipping store in if
I get time I'll sell this cost
internationally also. Uh so this Indian
drop shipping store will be closed after
a few months. So this is how I made
three crores from this store. I put it
completely transparent what I did, what
went wrong, the fake orders, the scam me
people, the tutorials, all of it. I have
kept it completely transparent. Proposal
scam, all of it is completely
transparent.
But let me show you
a few payment proofs also so that it
will be motivating for you.
Uh
let's see 1.2 lakh 37,000 33,000 22,000
43,000. So I was this is daily payment
not weekly. Daily I'm getting paid these
amounts. So that was it. We have seen
every single thing of the store. Hope
this is motivating for you. Hope you
like this. And I I know that you'll
create much bigger stores than this. is
going to be an interesting lesson as I'm
going to reveal one of my winning
stores. Uh, and I launched this store
live on Insta also. So, I'll just add
those videos right here so that you
could see how I launched the store in 7
days. Oh my gosh, a store has just
crossed 1 cr in revenue. But there's a
crazy story behind it where I almost
didn't even start the store and wait
till the end because I also have a
surprise announcement. So I started this
account with just one goal in mind. I
wanted to show others that it's possible
to earn passively while sitting at home
with just a laptop and Wi-Fi. But I
started getting a lot of comments and
DMs saying, "Amal, you are fake. You are
scammy. If it's really possible, why
don't you show [music] it to us?" And
hence, I decided to start the 7-day drop
shipping challenge with two goals in
mind. First of all, I wanted to grow my
account and become an influencer. And
secondly, I wanted to show others that
if I can do it, anyone can do it. Fast
forward after 2 months our store just
lost 1 cr in revenue. But again I
started getting a lot of comments saying
that the series was just to show off my
knowledge. It didn't create any value as
it was very complicated and hence the
surprise announcement that I'll be
creating a new store and documenting
everything as simply as possible so that
even a school student can do it. If you
really want to create a passive income
just watch the video daily and do the
few steps that I'm showing it to you. So
this is day one of creating a 1 cr drop
drop shipping plan. 1 cr rupees. That's
how much my drop shipping store made
with just one single product. And in the
next 40 seconds I'm going to tell you
how I created a list of 10 winning
products with just 1 hour of product
research. This is day two of creating a
1 cr drop shipping brand. If you are
like me and want to save time and money,
you could use these two methods.
Firstly, I went to YouTube and searched
for drop shipping case studies and
looked for old videos with high number
of views. It basically means that the
drop shipper knows what he or she is
talking about. And secondly, if it's an
old product, I could relaunch it. And
the second method is going to robos
cloud and I scroll through all products
with just one criteria in mind. Will I
buy that product? If it satisfies the
criteria, I put that in my list. Do this
exercise today and tomorrow I'm going to
give you a crystal ball with I think I
have found the perfect product for a one
cr with one product drop shipping
challenge. This is day four. It's a
product that I would personally use and
it satisfies most of the winning
criteria that I shared in yesterday's
video. My winning product is a push-up
board which can be sold to gym boys. But
how can I find viral videos which can be
used to market this product? For that I
went to YouTube, Instagram and Tik Tok
and downloaded viral videos. If you want
to know how I downloaded videos from Tik
Tok which is banned in India, comment
below. I have downloaded around 30
videos to test as ads. But before that
we have to create a brand around this
product which will be covered in the
next video. How to create the perfect
brand name for a drop shipping store.
This is day five of one cr with one
product drop shipping challenge. After
creating more than 20 plus drop shipping
stores, I realized that there is a
pattern for every winning brand name. It
either had benefit or product name in
its brand. So I spent a couple of hours
to create an AI prompt that reduced my
time of creating a brand name from 24
hours to 5 minutes. Using this prompt, I
came up with the brand name my
pushupboard.com. If you want this
prompt, comment brand below and I'll
send it to you. And tomorrow I'll show
you how to create a brand logo in just 5
minutes. How to create the perfect logo
for your drop shipping brand. This is
day six of one course with one product
drop shipping challenge. Till now we
have finalized the product name and the
brand name. So I went straight to Canva.
[music] Firstly, I opened Canva and
typed in my brand name, my push-up
board. Then I selected my main word
push-up and changed it to my brand color
red. After that, I went to elements and
searched for fitness and got this icon.
I just placed it on one of the corners
and yes, my logo is ready. This is the
final logo that I created with Canva in
just 5 minutes. You might think that
it's the most boring logo ever, but
trust me, it's all you need. If you wait
for perfection, you'll never start.
Tomorrow I will give you my AI prompts
with which you can create a high
converting website in just 30 minutes
and your product will sell like hot
cakes. I started drop shipping. It used
to take me weeks to create the website.
[music] But last year I spent 7 days to
create the perfect AI prompts that
helped me make a website in just 1 hour
[music] and I will share it with you
today. This is day seven of 1 C with one
product drop shipping challenge. I spent
my first 10 minutes to copy Amazon links
[music] for my product and pasted it in
charge GPT. Then for next 20 minutes, I
gave this AI prompts to charge GPT
[music] one by one. Next 10 minutes was
spent on reviewing the content given by
Charg. [music] Then I went straight to
Shopify, created an account and just
pasted the description given by Charge
GPT. [music] And this is the website
that I created in 60 minutes. If you
want these prompts, comment copy and
I'll send it to [music] you for free.
Tomorrow we will find a supplier to sell
this product. When I started drop
shipping 4 years ago, I used to sell in
countries like USA, UK, Australia etc.
But when I decided to drop ship in
India, I faced a major issue. I was not
able to find a platform that could
handle everything related to my
deliveries. I had to use multiple apps
and vendors to streamline my back end
which was not so exciting. Then I
started using roboser cloud recently.
Yes, it has a lot of issues, but [music]
it also helps me to reduce my time and
effort which I can use to market my
product. This is day eight of 1 cr with
one product drop shipping challenge.
[music] I have finalized the product
which is a push-up board and then
checked Roboso for the prices and
selected the one with the lowest price.
Then I connected Roboso to Shopify with
[music] just a few clicks using their
app. In last 8 days, I have finalized
the product, made the website, found
[music] ads and connected the supplier.
Tomorrow I will launch this website with
Meta.
>> So yes, that was an exciting experience
to launch another store on Instagram. So
I'll just reveal every single thing
about that store. It has currently
crossed 68 lakh rupees when I stopped it
because it was not a I mean there were
other products which were giving me much
higher profit. So I thought that I used
my cash u my cash flow in those products
and stopped this. But you could
completely use this product now itself.
I did not do creative testing. I have
not done much interest testing. You
could relaunch this product brand it
really well. So I just revealed
everything about it. I got 68 lakh
rupees in revenue and my average order
value was41
and 100% was from release cood app
sessions over time. Uh you get all these
info. I'll just refresh it refresh it so
that you don't say that it's a fake
account or fake store or fake order
stuff like that. So I just refreshed it.
Uh the store was started in July then it
grew a little bit then it dropped then
in November I scaled it really well to
around 20 lakhs a month and then
December and January were kind of stable
10 lakh per month and then I stopped it.
So first of all I want I have to tell
you how I find this product. So one day
I was just re like scrolling on roa
cloud and in one of these tabs I was
looking for a product and that's when I
found this product called push-up board
and at the same time I had also seen the
ads of this product on my Instagram
itself and apart from that when I looked
at other stores uh other Instagram pages
which post products like this they also
had videos of these products.
So then I went to this one of this
listing. It was just 346. At that time I
think it was around 400 rupees
but right now the cloud pricing is 346 -
57 around 300 rupees including shipping
and it had all the details but I had to
validate that product. So I went to my
validation checklist. So this is the
validation checklist. Does it solve a
problem? for the product. So the problem
it solves is that it gifies fitness for
new beginners who are getting into
fitness uh who getting into exercises
and all and it helps them to motivate to
do a push-up. So it kind of solves a
problem but not a major problem but it
makes the life of the customers easier
and they have and they know exactly what
to do in a push-up. It adds convenience
and adds gives boosts the confidence in
the customer. It has an emotional
appeal. Like I could create ads saying
that your body will be transformed and
maybe you could get a girl in your life,
stuff like that. And it's a passionate
niche. It's into the fitness niche. Uh
next is it's it's not readily available
in stores. I just type it out. Medium.
Uh high.
Yes.
No. Are there compet? There were a lot
of competitors but not many branded
competitors. So I just say medium
competition. Is it a new or unique? It's
a unique product in the market. It has a
war factor but it cannot be
personalized. So uh all this is fine but
again it's hard to guess the price. It
can be a 500 rupee product. It can be
1,000 rupee product 1,500 rupee. It's up
to us. It's up to our branding how much
we could sell this product to. So I'll
just say medium. Is the product cost
less than 500? Yes. Is it trending
according to Google Trends? So I went to
Google Trends.
Uh and we'll just search for push-up
board. We just want to know if there is
any demand for this product.
Pushup board. So I had launched it in
last July and it's almost May so kind of
the same time period and if you look at
just India okay
pushup board
so it has some demand but it's spiking
for some time then
falling below spiking falling below all
those kind of stuff but again if I
search for just push-up push up people
who search for push-up or how to do
push-up or stuff like that. It's a
growing demand. So I would say maybe low
to medium for this part.
Then coming to I mean if I mean I I try
to go to gym regularly. So I have kind
of some experience and I know how people
who look at fitness uh may look at this
product or how they may perceive this
product. So I'll just say medium again.
Is it a high-risisk product? No. Will SB
allow these ads? Yes. And I had checked
there were multiple ads from with for
this product. Otherwise in RPOS itself
they had given me multiple ads for this.
There's 1 2 3 4. So I can find at least
four ads for this product. Yes, it can
be purchased without much research. It's
not very much low in volume. So, I'll
just say medium or I I Yes, I'll just
say medium. It's not a small product.
No, but it doesn't break. Yes. It
doesn't have much sizes. No. It
perceived value can be high. Yes. It
purchase price is low. Yes. And
personalization is not possible.
Now, overall, it solves a problem or is
connected in commercial practical uh
niche and then it cannot be found in
local. So it has a wow factor and to
avoid the product it doesn't come into
clothing. It does not infringe or affect
any copyrighted product. It's not a low
margin product. We can sell it with good
margin. It's a unique product and it's
not very expensive electrical item. So
that's how I validated the product. But
I also need to see if I could price it
well. So that's how I went here. So
current supplier price it's let's say
300.
Sorry 300
ads I am assuming 180 rupees just to be
conservative 180 is too high but still
we'll assume that cancellation rate I
have kept 10% and RT I would just expect
maybe let's say 60% to be very very very
conservative so I will have to sell it
for 1,99
but I started with
999 rupees
so I will Let's say starting profit per
product will be 27 but we have taken the
all these uh numbers very conservatively
so of course the profit will be higher.
So I charged a price at $9.99.
Now what is the next thing to do? We
have to create a store. For that I'll
just go to the
so I just want to show you how it looks
on website. So as I have mentioned in my
framework there will be a button to
increase urgency and scarcity a headline
then the review five stars who has
written it another button then a gif
first paragraph of the story image or
gif next paragraph of the story then
again an image or gif next part of the
story
again an image the story ends the button
then a video about how this product
works
Then how to use this product? Step one,
step two, step three. Exactly like we
have discussed in the framework. And
it's the homepage of a one product
store. Then a comparison with the
traditional method. The traditional
method is of course traditional
push-ups. Then how to buy this product.
Then the free bonus that we explained
that's value stacking increasing uh the
possibility or the conversion rate. Then
our product is shown if they want to d
buy it directly here here itself and
then a few testimonials which we have
created using charg another button then
the faqs
and then another button so keep in mind
that this was my first uh one of the
first few stores that so this is the
store in which I have actually tried and
optimized my entire strategy so some of
the frameworks that I have told in my
earlier modules will be different stick
to those modules because I have tested
those in these stores and in multiple
stores and then I have come up with that
framework but maybe 90% will be found in
this store itself but 10% may be
different for example this I used to put
my free bonus at the top but then I
removed it to a little bit in the middle
part I removed this in my product page
so my product page will start with this
right now then again a headline a
paragraph image headline paragraph image
who is it for then a gif FAQ use. That's
it. That's how the product page will be.
So this is how I designed my store.
And the next part,
the next part is of course finding the
supplier that we have discussed here
itself. I use Roboso as my supplier and
my payment process was completely
release it app. So I'll just show you
the apps I used in this store. Uh one
second.
So these were the four apps I I used in
this store. I had also used vitals. I
deleted it because I'm not running the
store and I didn't want to pay 3,000
rupees per month for this store. There
was the release cood form and roo and
the sky pilot. Sky pilot for digital
product as my supplier and this is for
to run my cash on delivery orders. So I
did not have any other payment processor
only cood orders.
Now coming to the final part the
Facebook ads that I have run. So these
are the ad campaigns that I ran for my
pushupboard.com.
I think I missed a few ad campaigns. So
the revenue here soon is 47 lakh rupees.
But here we have 70 lakh rupees. I think
I have missed a few adsets but it's
completely fine. I had spent around 10
12 lakh in my ads to get around 70 lakh.
Boras was between 6.5 to 7. So that's
shown here.
and my CPN was 47 rupees compare in
combination to all the adsets and uh
campaigns. My CTR was 1.2%. So these are
really good numbers. Cost per click was
4 rupees. But keep in mind again this is
my one of my first stores. So I have
learned from a lot of mistakes in this
course and I can easily get a much
better numbers right now with this tool
as I have explained in my previous
modules and add toart were this much
cost per ad to cutart cost per checkout
and my cost per purchase was around 50
rupees without GST with GST it will come
up to be around 180 which we had
expected in our initial pricing
checklist and another thing that I have
to notify you is that my final pricing
that I optimized for was $1,000 250
rupees. I started with around 799 then
8.99 then 999 then this is the number I
had found and I just want to show my
conversion rate also.
Oh sorry uh conversion rate I had re
released it so it's not here right now.
So I had 1,94 this much sessions over
time. I'll just copy it. And the number
of orders I had was 5,000. Number of
orders I had was 6569.
So equal to 6569
divided by this number
which will come up to be around into
100. So the conversion rate was for
around 3.4%.
With this pricing with a pricing of
1,250 then my price was around 999. My
conversion rate was around 4.5. But this
was giving me more profits and profit
margin. So I stuck with this pricing.
Now coming to my ad testing uh you can
see I had spent around 10 lakh rupees
here to get back around uh 60 70 lakh
rupees in return with the roso 6.5 the
numbers here are different I think I
have not selected a few adset but that's
I mean I I just have to show that this
is the amount I have spent on ad account
so we have covered how I find the
product how I find found the supplier
how I created the website how I ran the
ads but at the Same time I also got a
lot of organic orders here because I was
posting my I got my cousin to post
around 10 videos daily. So we had around
800 post with 4,500 followers and they
gave a few organic post and some of the
videos had gone viral giving around
500,000 or 1 million views. But again,
if I was really into it, I could have
changed it into a really branded product
with branded packaging and a good
Instagram page also because we got 4,500
followers in a few months with organic
posting only. So yes, that's how I
created this entire store. Hey, this is
Amal Anthony and it's a quick video for
you. So I'll just start by showing you
one thing. This is my WhatsApp chat and
this is my WhatsApp group. So this is
the first group and you can see the
number of questions or number of doubts
that's coming up. This is the second
group and I do receive a lot of messages
also personal messages and I have to
personally answer them. I'll just show
you all the messages I have to
personally answer. So what I was
thinking is there are a lot of questions
or doubts that are repeated multiple
times. So how should I cater to that?
And secondly, you have joined this
program. And the real questions, the
actual executional questions will start
up when you executing the content or
executing the process told in the
program. So what should I do? Because I
am also a human. I don't have infinite
amount of time or energy to reply to all
of your questions. And secondly, um
Google does not give you correct answers
in YouTube. You have to search for hours
to find the correct answers. So what
should I do? And that's how I created
this my own chat GPT bot which is which
I right now called Amala. I don't know
what I'll call it in the future. So
basically I have trained it completely
on all of the resources all of my
knowledge. I spent like 2 three weeks
just to create this because I had to
train it on my tone. I had to train it
on my knowledge. I had to train it on
what is expected from my students and I
had to train it on my experiences. What
are the questions that I used to think?
I used to I started with what is drop
shipping and then how to do drop
shipping then how to do international
drop shipping and my question kept on
getting more specific and more complex.
For example, one of my questions could
be how to handle payment processing
specifically in US while taking care of
taxation. So that is some of the
specific questions that come up. And
secondly, when I used GP, it was giving
me very generic answers. It was kind of
good answers but very generic. I wanted
a specialist to help me and I went to
the market and I couldn't find anything
in the market that I actually needed a
specialist that will be available for me
24 by7 and hence I created this the amal
AI for example the first question is
what is drop shipping
I'll just answer it I mean you just have
to answer it and this bot will answer as
me this is not chat GPD you're talking
to Amal you're talking to Amal Anthony
the Malu hustler so it will it has a lot
of documents ments that I given. So
that's why it is you know reading
through all the documents that I have
given all the info I given about it and
I have actually uh personalized it to
not to go to web search and do random
web searches and give you random
answers. So it is trained on just my
knowledge just my resources my
strategies and of course it's only
accurate 90% of the time. Don't follow
it foolishly but it will save you hours
of research and time. For example, there
will be a lot of complex questions such
as how to do ad strategies or how to uh
scale your product. So you can go to
YouTube and look at a lot of videos and
then understand how what the selling
strategy is. But here you can just come
and type it out. You can just give the
image or screen screenshot of your ad
account and it will tell you what to do.
So here it is just going through all my
documents that I have given. We'll just
wait for the answer. So a simple
question like what is drop shipping? My
AI bot is actually thinking about rather
than just giving you a generic answer
that you can find in every blog or every
Instagram video. This is not doing that.
This is give you specific personalized
answer based on my knowledge and
resources. So let's just wait for it.
So here you can see it kind of gives in
a structured manner while at the same
time gives in a way that I talk to
people. So drop shipping is you sell
first buy second. So that's the hook.
This answer keeps you hooked rather than
giving you a very basic generic
definition. So it will give you a very
detailed answer on what drop shipping
is. So after that you'll become you know
better than 70% of people in the world
who doesn't even know what drop shipping
is. So we'll just go through this answer
very quickly. What is drop shipping? How
it works in India? The unit economics is
actually from my P&L sheet uh profit
delivered. So if you look at other
Google post they'll say product price
cost of the product delivery fees.
That's it. So it has gone through more
details and then it also tells you the
ugly truths how to keep RTO low. So
these are some of the strategies that I
discuss in the program the AI drop
shipping MBA program what drop shipping
is not if you start this week what's my
playbook. So it will give you a very
detailed answer for a very easy question
like what is drop shipping. So just
think just use your imagination what it
will give you when you ask very specific
question. And one of the downsides of it
is that my students are not asking
questions to me. So they just tell me
that Amal the Amal AI answers all of our
questions and it speaks in your tone and
language. So we don't even have to ask
you questions. So one of the downsides
is that when students face the problem
they solve it here itself and they don't
even reach me. So I don't actually know
uh what the problems the students face
during execution. But that keeping that
aside, I do know what the problems will
be. But this really helps me to save my
time and effort to create chapters and
modules that will give more impact
rather than answering basic question
like what is drop shipping. So this is
the link. I'll put it in the
description. You can use that. You can
ask any kind of question and this will
help you out.
Imagine this. 30 days from now you
launch your first drop shipping store.
You run a 300 rupee ad and you hear that
Shopify's catching sound on your phone.
Your first order, then 10 orders, then
50 orders. That's what this video and
the entire course is all about. But let
me get this straight. I actually don't
want you to buy this course. A few years
ago during COVID, I was unemployed even
after being one of the college. I was
smart, hungry, and looking for
opportunities. But nothing was clicking.
I tried affiliate marketing,
freelancing, crypto trading, Instagram,
theme page flipping, all possible side
hustles. I lost money to shady
suppliers, burnt money on Facebook ads.
At one point, I even thought that drop
shipping was just pure luck or scam.
Then one day after six failed drop
shipping stores, I launched my mustard
seed necklace store. I didn't make lags
in week one, but for the first time, I
saw momentum and that changed
everything. Since then, I have scaled
multiple drop shipping stores. One made
60 lakh, one made 1.2 2 cr one even made
3 cr rupees and I did all of that while
working full-time a 9 to5 job most
people don't get there not because they
are lazy but because they do not have
the full system especially in India the
YouTube content is scattered most of the
content created is for US drop shipping
and let's be honest most gurus here
don't have actually built a real brand
that's why I created the AI drop
shipping MBA not just a course but a
complete system built built for India.
You'll learn how to find winning
products with free plus AI tools, how to
test with a 300 rupee ad, how to work
with suppliers without getting scammed,
how to build a high converting store,
how to scale to one lakh rupee per day
with meta ads framework I use, and even
how to exit or automate your brand. No
fluff, no recycle videos. You get 30
plus modules, 160 plus lessons, 20 plus
bonuses, and lifetime access. Now, let
me tell you the truth. I don't want
everyone buying this course because I'm
not a course seller. I have built real
brands. I still run my stores and if I
give you my systems, you might even
become my competition. But more
importantly, if you are not ready to
act, you are here just to learn and not
execute. Don't buy this course. Don't
waste your money. But if you're ready to
execute, if you want to build a real
brand, then this is your window. You get
a lifetime access. You get a community
of serious drop shippers and a 30-day no
questions asked return policy. Click
below. Let's build something real one
step at a time.
>> Can you expect from this course? I'll
just give you an overview of how this
courses and what can you expect from it.
Just click on the us uh on that website
link, put your username and password,
click on view course and now you have
access to every single lesson in this
course and you will have more than 30
modules. We have 31 modules right now.
I'll be adding more modules and in each
lesson I am putting what this lesson is
about. There will be a discussion tab
where you could ask your questions. I'll
reply to this questions. Other people in
the community will reply to this
question. And in some lessons there will
be a notes section. I would have put
some resources or documents that would
be helpful in that module. So the first
module will be of course about mindset
and the private community that you can
join. I have put the links to this
community here where you could join.
Uh I also have a video on how to join
this. So join those community. We have a
discord community. We have a WhatsApp
community. We have a telegram community.
Now next is we'll start with mindset
because that's very important. I have
given you tools, resources, stories,
lessons that I've learned entirely to
take away every single fear that you
have. So there are a lot of Q&A sess uh
Q&A videos that I have created to take
away all your fears. There will be a lot
of questions in your mind. All these
lessons, all these questions will be
cleared after this module because that's
very important our mindset module. Then
I'll explain a little bit about what
Indian e-commerce is. Why you should do
Indian e-commerce? Should you do Indian
e-commerce or international drop
shipping? All of it will be explained
because my goal is not to make you a
drop shipper but to make you a D2C
legend. Next, we'll talk about the legal
requirements. What are the documents
that you need? How to get those
documents? GST, company formation, uh
even bank accounts, how to register a
company, tools to register a company,
all of it is done here. Then we'll
discuss about the different gaps in the
market, how to choose between a general
store, a niche store or a one product
store. How to find gaps in it. That will
be completely module five. Next module
six before even helping you find
products I'll tell you what to look in a
product with the star framework with the
seven preframework how to use Google
trends how to use similar trend how to
check saturation all of it will be shown
here along with that I am giving you my
product validation checklist um I am
giving you my 7P framework the seven the
star framework all of it will be given
to you in that module next is we have 30
plus three product research methods in
the priority of methods that I currently
use. All 30 plus methods is shown here.
After that we have eight
uh we have eight 10 paid product
research methods also. So in total we
have more than 40 plus product research
methods. Then we'll talk about suppliers
in India from ROS club to bar store to
do to source infra to we fulfill all of
it. Then we talk about suppliers for
international drop shipping because this
is for both Indian drop shipping and
international drop shipping. Zen drop,
AliExpress, AutoDS, CJ drop shipping,
all of it. Then we enter into
storytelling and drop and branding
because we have found a product, we have
found a supplier. Next is to create a
website. But before creating a website,
we have to create a brand because we are
doing branded drop shipping. We create a
brand. We understand brand archetypes.
We create understand how to create a
visual identity. And I'm I teach as a
live walkthrough on how I create a a
logo on Canva in just five minutes, how
I create a favicon in five minutes, how
I set up my Facebook pages, Instagram
pages, different tools to help you
create logos, your branding, all of it.
Then there is a huge module about
pricing. I'll tell you everything you
need to become a pricing expert. from
the psychology of pricing to offering to
create multiple offers to create
multiple bundles how to give a discount
where to give a discount what is the
break even row as all of it and even how
to test a pricing I'll give you an excel
sheet on how to create a pricing for
yourself also it will help you to create
your own pricing you can find the excel
sheet here also all of that will be
provided after that we'll create the
store I told you in this lesson I have
explained how to create create a general
store, how to create a niche store, how
to create a one product store, how to
create an homepage, how to create a uh
product page, all of it will be created.
We start from store architecture to even
Shopify backend setup. All of it will be
done. Uh I also provide my ninstep
product page format, my framework, a
Shopify backend checklist, website
design checklist, and how to even create
a product page by using AI. All of it
will be shown here.
Next I explained about the different
Shopify apps you will need from release
it cood to sky pilot to vital just five
apps that you will need. Then we will
talk about payment processing in India
apart from shop apart from cood we need
multiple payment processing from razor
pay to phone pay and then next while
doing international drop shipping a huge
problem that we face is payment
processing because it's very difficult
to get payment processor to accept
Indian drop shippers. I'll help you to
find a loophole to be accepted for
international drop shipping also. Then
we'll explain
ads, what to use in image ads, how to
create image ads, uh uh using AI to
create image ads and image ad checklist
also it's provided there. Then video
ads. In video ads, there are I giving
you seven types of video ads. How to
create video ads using AI. uh how to
when to where to find video, how to edit
videos, all of it will be covered here.
Now coming to Facebook ad copy, it's
very important. We have to first master
the hook of an ad copy and how to create
a template for your winning ad copy and
how I create an ad copy with chat GPT
using a framework that I have created. I
have given the framework also in this
prompt. Click in this discussions in
this notes also you can download that
there.
Then I'm giving you my resources as
another prompt as ad copy prompt too.
Then there's a huge module about
complete meta ad strategy expertise from
beginner to advanced level from starting
to what is meta to how to use meta uh
different meta ad metrics. You will be
taught my how to create a business
manager, how to create an ad account
manager, different campaign structures,
advanced interest targeting, how to use
ship rocket to find customer psychology
for meta targeting. Then I am giving a
walk through a step-by-step walkthrough
on how to create your first campaign. My
testing framework from to go from zero
orders to 100 plus orders per day. my
scaling framework, how I use my ads, how
I split my ad budget, a complete module
on conversion rate optimization, on how
to completely optimize the entire funnel
to maximize your profit, a module on
operations,
inventory and logistics, a case study on
how I scale from 0 to 2.8 cr. Another
case study from 0 to 70 lakh. a entire
module where I go step by step on by
creating a brand from finding a product
from setting up Gmail from finding
winning ads from creating a website all
of it will be shown on how to actually
set up a website a branded drop shipping
store then my entire secret first that I
created completely you know it's very
transparent it was created only for my
friends my closest of friends I shared
it with only 20 friends, you will get it
with this. How to sell your store? How
to close your store? Uh if you want to
sell your store, international Indian
drop shipping, I'm providing platforms
to sell your store. And I'm telling you
how to exactly close your store to
reduce risk and increase reward. And
finally, an entire bonus tag, a
35,000word bonus tag with all my AI
prompts, my Excel sheet, all of it. So
this is the entire
lessons, learnings, all of it that
you'll get. Here you can see 205
lessons. By the time you will start
getting this course, you'll start using
this course. I would have added more
than at least 10 more lessons to it
because I'm still shooting. But this is
the entire thing that you'll be getting.
31 plus modules, 205 lessons, all of it
for just very minimal cost. And I feel
it's a very fair cost which I decided
after asking you guys only. So I feel
that you can actually get back the price
of this course within 2 weeks if you
listen to what I'm saying and
execute step by step. This is worth more
than in