Online Education Blueprint: 5-Step Roadmap & Pricing Secrets

Name: The Simplest Way to Make $10k/month
Uploaded: 2026-05-07T14:30:08+00:00
Duration: 55 min 48 s
Channel: Ali Abdaal
Description: Summary and key takeaways on The Simplest Way to Make $10k/month: Summary & Key Takeaways, covering The Five‑Step Roadmap The roadmap begins with a clear

Ali Abdaal

May 07, 2026

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55 min video

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2 min read

YouTube video ID: CFBEih785-I

Source: YouTube video by Ali Abdaal — Watch original video

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The roadmap begins with a clear offer: a promise of a specific result for a specific person. Next, traffic is generated either through organic content—paying with time—or paid advertising—paying with money. The sales process follows a proven pattern: an explainer video leads to a booking button for a sales call. Conversion moves the viewer onto that call and closes the deal. Finally, value delivery fulfills the promised outcome through coaching, courses, or consulting.

Pricing Strategy

Pricing follows a simple paradigm: calculate the client’s 12‑month value from the result and charge 10‑15 % of that amount. The price must fit the financial reality of the target avatar. Tiered offers use low‑priced items, such as a $12 book, as gateways to higher‑ticket coaching programs.

Ads and Marketing

High production value is unnecessary; well‑written copy accounts for roughly 80 % of ad success. A practical starting budget is about $1,000 per month. Key metrics include cost per booked call, show rate, and cost per sale. When a funnel yields a 2× + return on ad spend, increase spend until ROI falls to around 2.5×, then refresh the copy. Daily tracking is useful, but performance should be evaluated in two‑week or monthly blocks to avoid overreacting to short‑term fluctuations.

Sales and Delivery

During sales calls, the focus is on widening the gap between the prospect’s current state and the desired outcome. Objections often stem from fear; the seller’s role is to hold the prospect accountable to their goals. One‑to‑one consulting delivers the highest success rates, while group coaching or chat support (WhatsApp, Slack) adds necessary human touch. Onboarding within 24 hours—providing a welcome document and personalized communication—reduces buyer’s remorse.

Core Mechanisms

The 1‑to‑10 Skill Scale helps identify teachable skills; individuals at level 3‑4 can effectively teach beginners. The “I Help” statement frames an offer: “I help [target audience] to [achieve result] by [method].” The ad‑scaling loop involves writing five hooks and two ad bodies, testing at $50‑$100 per day, identifying winners, scaling budget, monitoring ROI, and rewriting ads when ROI dips.

Key Metrics and Facts

Business grew from $0 to $16.4 million.
First product: a three‑page Word document sold for $50.
Average cost to book a sales call: ~$70.
Sales call show rate: ~65 %.
Founder close rate: ~35 %; sales rep close rate: 20‑25 %.
Minimum recommended time commitment: 1 hour per day.

Takeaways

The five-step roadmap—offer design, traffic generation, sales process, conversion, and value delivery—provides a systematic path from zero to multi‑million revenue.
Pricing should be set at 10‑15% of the client’s estimated 12‑month value, ensuring affordability for the target avatar.
Effective ads rely on strong copy (80% of success) rather than high production, with a starting budget around $1,000 per month and scaling until ROI drops to about 2.5×.
Sales calls succeed by widening the gap between the prospect’s current state and desired outcome, while objections are usually fear that the seller must address.
Delivering value through one‑to‑one consulting, supplemented by group coaching or chat support, and onboarding clients within 24 hours reduces buyer’s remorse and boosts success rates.

Frequently Asked Questions

How is the 10‑15% pricing rule calculated for online education offers?

Calculate the client’s projected 12‑month value from the promised result, then set the price at 10‑15% of that amount. This aligns the price with the perceived benefit while keeping it affordable for the target avatar.

Why does copywriting outweigh production value in paid advertising?

Copywriting drives about 80% of ad performance because persuasive language directly influences the viewer’s decision. High‑budget production adds only a marginal 20% impact, making well‑crafted copy the primary lever for successful ads.

Who is Ali Abdaal on YouTube?

Ali Abdaal is a YouTube channel that publishes videos on a range of topics. Browse more summaries from this channel below.

Does this page include the full transcript of the video?

Yes, the full transcript for this video is available on this page. Click 'Show transcript' in the sidebar to read it.

Helpful resources related to this video

If you want to practice or explore the concepts discussed in the video, these commonly used tools may help.

The Copywriter's Handbook Robert Bly Recommended

This book provides foundational principles for writing persuasive copy, which the brief identifies as 80% of marketing success.

Amazon →

Dotcom Secrets Russell Brunson

This book outlines sales funnels and offer structures, directly supporting the roadmap for scaling an online education business.

Amazon →

High Quality Lapel Microphone For Video

The brief emphasizes that while high production isn't required, clear audio is essential for professional communication in sales and coaching.

Amazon →

Large Desk Planner For Goal Tracking

The brief mentions the importance of monitoring metrics in two-week or monthly blocks to avoid overreacting to daily fluctuations.

Amazon →

Influence The Psychology Of Persuasion

This book explains the psychological triggers behind buying decisions, which helps in overcoming objections and closing sales.

Amazon →

Links may be affiliate links. We only include resources that are genuinely relevant to the topic.

Summarize another video

Full Transcript YouTube

All right, so this is William Brown. He
started his online business by charging
a random dude off of the internet $50
for a three-page word document. But then
that business grew from zero to $16.4
million over the next few years. And he
then sold that company to a private
equity firm in the US. In this case
study, we're going to break down Will's
entire journey into a five-step road map
that he followed to start making money
online as a complete beginner all the
way through to becoming a
multi-millionaire. We're going to talk
about how he created his first offer,
how he got traffic without actually
having a following, how he built a sales
process, how he converted strangers into
paying customers, and how he ultimately
scaled from just $50 to $16.4 million.
So, if you are interested in building a
business that gives you the sort of
financial freedom that lets you travel
the world working from your laptop, then
hopefully there's going to be a lot to
learn from this video.
So will let's say someone is watching
this and they have never made money on
the internet before but let's say you
know they're a working professional in
their 30s or 40s or something and
they're like man I like this idea of
starting an online education business I
like the idea of being able to help
people being able to use my expertise to
help other people and being able to do
it from the comfort of my own home being
able to have flexibility to pick up my
kids from school and being able to make
great money while doing it. What are the
broad what's the highle road map that
someone needs to follow in order to go
from complete beginner to let's say 10k
a month or 100k a year that kind of
thing?
>> Yeah, for sure. Well, there's really
five steps. Okay, so step one is offer.
Then comes traffic, sales process,
conversion and value. Okay,
>> now I'll give you an example. I worked
with a gentleman from Canada called
Kevin a few months ago. He'd been an
accountant with his son for quite a few
years. They owned uh two or three
different practices over there and he
found my YouTube channel, found out that
he could potentially sell his knowledge
to help other people either start or
grow their accounting firm. He came into
the program and we worked on those uh
things together. Now, the first thing
that we did was design his offer and
really his value proposition. How are
you going to help people and when and
why and with what really that's your
offer and it comes with a promise which
is an outcome that you're selling to the
person. So let's say for example, grow
your accounting firm, get more clients
and and and make more money. So we know
what offer we're doing now. So the next
thing we need to think about is well,
how do we get traffic? How do we get
eyeballs? How do we get attention on
that offer? And there's two key ways to
do that. Organic content, paid
advertising. You can do one or the
other. One is free, but you pay with
your time. One is paid and you pay with
your money rather than your time.
Essentially, best thing to do is is
actually to do both in in combination.
So, we actually settled on a bit of
content and mainly paid ads for Kevin.
So, we had our offer, we knew what we
were doing for traffic. Next comes the
sales process. And this is pretty damn
simple. It's a lot simpler than people
think. For me, the best sales process is
an explainer video, which tells the
person who's watching all about you and
how you can help them and what that kind
of looks like. A button to book a call.
When they click that button, they go to
the conversion stage where they are
converted from a viewer into usually a
sales call. Kevin will then take that
sales call and if they turn into a
customer, he then finally provides them
with value. And you move through those
five steps and within a few months,
Kevin was already doing multi- five
figures a month selling that that
program. So
>> firstly, what is an offer and how how
would you coach someone through the
process? So, an offer is a way that
you're going to help somebody and a
promise of a result that that you're
going to help somebody to get, right?
And really, I think of offer as 50% and
marketing as 50%. Because you can have a
great offer, but if you don't get it out
there properly, no one's going to know.
And you can have great marketing and
sell this thing, but if it's not good or
it's not right for them, then they're
just going to refund that it's all going
to kind of fall apart. So, offer 50%,
marketing 50%. But to come back to the
offer, it's really as simple as starting
with a promise. I help these people to
do this by this way. This this this
method. That's what I call a an I help
statement.
>> Okay. Nice. What are your thoughts on
niching down? How niche is niche enough
and how niche is like too niche?
Honestly, I'm not a fan of niching down
and I don't really understand as such
why people would niche down because by
niching down, you are simply making your
market smaller and there's less people
that that you can help. So, I've always
been a fan of going after the entire
market. My last market was all losing
traders on planet Earth. My existing
market is anybody on Earth with a skill
or a talent or knowledge who wants to
monetize it and build an e-learning
company.
I can understand why you might think
niching down is a good idea because it
is a bit better for more specific
messaging.
>> But the reason I don't agree with it is
because you're making your market
smaller.
>> Okay. Objection, your honor. Um, if I am
looking for a photographer for my
wedding, I would rather hire a wedding
photographer and pay them way more money
than hiring a photographer. You know, a
neurosurgeon earns more money than a
general practitioner. They're special.
They're more specialist. The market is
smaller, but they're able to charge
higher prices and able to stand out in a
very very crowded market.
>> You've got me. You You've got me there.
No, there are definitely certain niches
where I mean, let's let's say, for
example, uh fat loss is is a really good
example. You It wouldn't really make
sense. You could do the entire market,
but it's less effective there. it's more
effective to have men get six-packs, uh
women over this age to lose this many
pounds, uh new mothers to get back into
shape, that kind of thing. So, in a
niche like that, it does make sense to
niche inwards slightly, but not
entirely. Those are still very very
large uh markets to to serve.
>> But for the most part, for most
industries, I do suggest keeping it
broad in in in most cases, not all.
>> Okay. Okay. I speak to a lot of people
who are like, "Okay, okay, then I want
to I want to sell a course and I think I
should price it at $50." Yeah. Dot dot
dot. And I'm like,
>> easy, easy. I've got a whole pricing
paradigm. Makes it so easy for people.
Price is something that really
overwhelms people, but it really doesn't
have to. It's it's actually quite simple
when you have a paradigm. So, I'll share
the one that I use with you. There's
three elements to price. Number one,
what is the 12 month value to the person
that you're selling to? if they work
with you and they get the average of the
promised result that that you're
selling. So let's say for example, going
back to my accounting client Kevin,
let's say he could add $50,000 to
someone's business within 12 months.
Okay, so we've got that first thing. The
second thing that I then think about is
well, what is their affordability?
Okay, so of the the person that you're
selling to the avatar, who are they?
What is their likely career? What is
their circumstances? and roughly how
much could they, you know, reasonably
afford. Number two. Number three, I then
try and charge roughly 10 to 15% of the
12-month value. Right? So, let's come
back to Kevin. Say 50,000 is the average
12-month value. 10% is $5,000. Then I
look at those three things and say,
okay, $5,000 is 10% of 50K, which is
fair value to us. It's fair value to the
client. And then the only remaining
question is can the avatar afford that
price which is clearly yes for these
people. There we go. We've got a fair
value price around the 10 to 15% mark.
That's how I look at price.
>> Okay. So many objections to that because
will this applies if you're selling a
make money offer. But what if I'm like a
life coach or like a guitar teacher or
like a piano teacher or like a dot dot?
Like how could I I mean you know the
value to them is like uh 50 quid so
maybe I should charge 10 quid for my
course instead.
I I'll I'll give you another example to
kind of make this real. Now, one of my
favorite clients that I've ever worked
with is somebody who helps people to
stop drinking alcohol. Okay? Now,
technically, what is the the 12-month
value of of stopping drinking? Well,
it's kind of hard to put a a number on
it, you would think, but actually he
sells primarily to uh executives, to
CEOs, founders, entrepreneurs, highlevel
career style people.
So, let's just think about this for a
second. If they are drinking alcohol,
it's damaging their health, maybe their
marriage, their relationship with their
children, uh their career, their work
life, they're worse in meetings, they're
missing work, that that kind of thing.
So, actually, it's worth I mean, what
what is it worth to keep your marriage,
to keep your kids, to keep your career,
to keep money coming in and pay your
mortgage and and on and on and on. So,
it then becomes a little bit easier to
put a financial number on it for those
people. So, you could even say to the
people like, "How much is this worth to
sort your entire life out? Is it worth
$5,000 to sort that out?" I would say
yes. Is it worth 10? To the right
person? Yes. To the right person, it's
worth $100,000.
And I believe as of now, he's charging
85,000 for for that offer for a year of
working with him to stop drinking
alcohol. So, does that make a bit more
sense?
>> Yeah. Okay. Nice. So, what kind of
questions are you asking people when
someone comes to you and they're like,
"Well, I want to build a business." It's
like step one is offer like, "Yeah,
>> I would say to them, okay, what is your
skill or talent or specialist
knowledge?" Nine out of 10 people will
will give me something there, at least
something, but if someone said to me,
I'm actually I'm actually not sure. I
would say to them, "Okay, well, what do
you love doing or what do you consider
yourself good at?" Now, I had this
breakthrough with a client. I think it's
about a year and a half ago when I was
having a very similar conversation to
this and someone said to me, "Well, I'm
very good at talking to girls and and
like arranging dates and and going out
with girls." I was like, "Okay, that's
no it's certainly interesting." And he
turned it into a what is it called? Cold
approach kind of offer. Um, so so there
you go. That was something that he was
good at, but he didn't really consider
it a teachable skill, but it is a very
teachable skill. He's making a a lot of
money with that. Now, you'd be
surprised. People almost always have
something like for example, my
girlfriend Lauren, right? Um we were
having this conversation and I said to
her, "Well, what do you love?" And she
said, "Well, I I I love, you know,
helping mothers with their babies and
the nutrition and uh and all of that
stuff." And I said, "Well, who would be
your favorite person to work with?" And
she said, "New mothers to help them over
the the following two, three, four, five
months." Oh, right. Well, there's the
avatar then. So, it's new mothers. I
help new mothers to I don't know what
the promise is. I can't say it properly.
It's sort out the eating and sleeping
and and stuff like that
>> to uh help them get their life back. And
next comes the the pricing thing. Do
they have the affordability to afford
what we would need to charge to be a
functioning profitable business?
>> Probably yes. Tick. And then this is
kind of starting to to come together. So
I think the variables thing that you
mentioned
>> is one of the key differentiators there.
>> Yeah, as you were talking I was it was
kind of coming to mind. I think one big
question is like who can you actually
help the most? Because if a doctor would
were to come to me with that example, I
I would challenge them. I'd be like,
okay, so you're telling me that okay,
you've been through med school in the
UK, are you telling me you can help a
16-year-old in Syria get into med school
in uh Lebanon? And they'd probably be
like, "No." I'm like, "Okay, cool. So
what country?" And they were like, "Oh,
obviously in the UK." I'm like, "Okay,
that wasn't obvious from your initials."
So that massively changes. Great. Help
people get into med medical schools in
the UK. Now there are like 50 different
medical schools in the U. There's public
ones and there and there are private
ones. What's the area that you have the
most expertise in? Oh, obviously it's
the public one because actually I went
to med school before the private medical
schools. Okay. No, fantastic. And sort
of through that kind of conversation,
what we're landing on is who can I
actually best help? And then it's sort
of like is that market big enough or do
I need to go broader from that point? So
I in a way like I guess my my approach
is to start niche and then broaden out
from there to land on who would who
would my absolute dream client be. The
one who would shout my name from the
rooftops and be like oh my god I love
working with this person. They love
working with me. It's the absolute
perfect fit.
>> I completely agree with that. I think
it's nice to think of the offer first,
the market second, and then the avatar
third.
>> Okay. Yeah.
>> And when you've got those three things
in alignment, you've got a good offer,
right? And you pull all those three
things together, I think that's when you
can really put a tick in that box. Now,
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>> So, there's kind of two parts to an
offer. the offer itself, the promise,
the IHEL statement, the avatar, the
market, which we've just talked about.
>> And then it's more the marketing
material, the sales process, the
copywriting. There you're really
building a sales argument,
>> right? So in the sales funnel, the sales
process in kind of over there, that is
where you're going deep on what it is,
who it is for, who it is not for, how it
works, so on and so forth. So you don't
really go that deep until you're
building the sales process. Okay, nice.
What are the major pitfalls you see
people fall into at the offer stage?
>> The major pitfalls that I see people
fall into at the offer stage tends to be
struggling to identify an avatar in a
massive market. Okay. And a lot of that
comes down to self-belief and they just
need to think about exactly what you
said. Listen, who can you help the most?
Who's who's your ideal prospect that
you'd love to get on a on a call? People
sometimes struggle to really nail down
on that. Another thing is just believing
that they have value to add. And this is
where the 1 to 10 scale comes in. People
think, "Oh god, I can't design a 10 out
of 10 offer because I'm not a 10 out of
10. I'm a four out of 10." But that's
the problem. They just don't understand.
It doesn't need to be a 10 out of 10
offer. It just needs to be good enough
to help the zeros and the ones. Again,
coming back to avatar, those are the the
two big kind of mindset shifts that
people need to go deep on.
>> Nice. And to that first point where
people are struggling to find the avatar
within a big market like what are the
sorts of things that they should think
about?
>> Yeah. So I usually think about uh male
female I think about the age. I think
about the uh country uh affordability
and finally and this is by far the most
important the seriousness of the problem
to that person
>> because with within any market there's
people who are more serious there's
people who are less serious. So, if we
take fitness for a second, well,
somebody who is maybe a little bit on
the older side, I don't know, 40 plus,
>> y
>> they're in a different place, you know,
physically, uh they maybe got a wife,
they've got kids, they've got a career,
it's harder and they've got less time,
so it's more serious to solve, right?
I've actually got a client right now, he
only sells uh male fitness to people
over 50 in America. So, that's a nice
place to niche down for those reasons.
Whereas to contrast that, if somebody
was say 20 years old, they don't care
about about getting fit. They want to go
out and get drunk and bloody party and
all the things that young people want to
do. So it's much less serious avatar,
much harder sale.
>> And then what's your take on uh you know
the affordability thing? Are we only
targeting people with lots of money?
Basically,
>> not necessarily. No. And the reason that
I say that is because, for example, I
have a a book that I sell and that is
$12.
Now, that is affordable to more or less
anybody. And in that book is everything
that I ever learned from the first six
years of of my career. Nothing held
back. Anyone can buy that. And it's
almost a gateway drug to my main
program. Okay? Okay. So, it's there for
to it's really there to add value and
anybody who wants to go deeper and go
further can come into the the main
program. The reason I I give that
example is because it's not just about
charging the highest price that you
possibly can and making as much money as
you can. It's about serving as much of
the market as you want to serve. Like
for me, I want to sell to as many people
as possible. I want to help as many
people as possible. And if I only had a
very expensive program, I'd be ruling
out 90% of the market. So for me it's
useful to have the uh the book, the
course, the coaching program, the
mastermind. I even see the YouTube
channel as like a free way to to get
started and and get value. So it's good
to serve the whole market if you can.
>> Objection, your honor. Uh I'm worried
that I don't have any skills that anyone
would would be willing to pay for. What
do I do?
>> Good question. Well, one thing that I
always share with people that tends to
actually help them understand that they
can teach and that they can help people
is the scale of 1 to 10. Okay, so let's
take me at golf. I've never played I've
never held a club. I am a zero. Tiger
Woods is a 10, probably an an 11 to to
be honest by this stage. Now, I wouldn't
actually want to learn from Tiger Woods.
I'd I'd be embarrassed to stand in front
of that guy having never played before.
Right. I would really want someone who's
about a four or a five m maybe a six.
Okay? Someone that is far enough ahead
of me but not too far ahead of me. So
the first question that I would ask
people is where would you put yourself
on that scale of 1 to 10? That's the
first question. And really, if you're
anywhere above, I would say about a two
and a half to a three, then you can
start one of these businesses and you
can start by teaching zeros. Okay? So,
let's say you're a three or a four at
writing. I've I worked with a a writing
consultant when I was writing my book,
who honestly I think was about a four or
a five, and it was super helpful for me
as a zero slash kind of a one, right? If
you're further ahead, then that's
fantastic. But a good way to think about
it is if you're say a three, you can
teach zeros. If you're a four or a five,
you can teach zeros, ones, twos, maybe
threes. If you're a seven or an eight,
then naturally you can teach more, you
know, the threes, the fours, the
fivesish, give or take. And if you're a
10, you're probably only going to want
to work with sixes or sevens or above
because any less would be a waste of
your time. One objection I hear from a
lot of people in our own um in our
lifestyle business academy stuff is um
yeah but that may be true but I don't
have any teaching qualifications. You
know the objection there would be in
your in your golf example maybe you
actually want to learn from someone who
has a golf who actually is a golf
teacher and has a golf teaching
qualification rather than your mate who
knows how to play golf.
>> That's a really good point that you make
there and I I I do agree. I think if
somebody maybe has a teaching
qualification that is nice to to have
but I wouldn't say it's essential and
actually sometimes when you get these
professional qualifications as such you
can put yourself in a bit of a box
because they give you rules that you
might otherwise not follow or they teach
you different ways of doing things and
they stop you doing it naturally. So in
a way not having any qualifications and
just being great at the thing, just
naturally great at the thing. I think
that gives you an edge and I think
that's an edge that should be preserved
actually because it's coming from more
of a genuine let me help you and let me
share what I've learned way rather than
a do a because this do because this.
Sometimes a lack of structure can
actually be the most valuable because
it's the most genuine. By the way, all
the stuff we're talking about in this
video is stuff that we teach to students
as part of our lifestyle business
academy. That's like an online business
school that me and my team run. And our
goal is to mentor you through the
process of building a $100,000 a year
lifestyle business in under 12 months.
So, if you are interested in learning
more about that, there'll be some
details down below. Who is this kind of
online education business model not
suitable for? It's not suitable for
people that truly do not have a skill or
a talent or some specialist knowledge
and they really do not have any
self-belief in themselves at all and
they they would look at this and just
say there is just there just really no
way. I think if you truly don't have any
of those things, it's not right for you.
But to caveat that, you'd be surprised.
Most people really do have something. I
mean, the greatest example of this is
one of my older clients, uh, really
fantastic lady who teaches knitting. And
when she came to me, she was making
about 11,000 a month, which is already
pretty good. When she left me, she was
making about $19,000 a month, which is a
bit bit better. And when I tell people
about the knitting lady, people are
always really surprised at how many
things you really can teach. Some really
things that you would never think that
you can can ever teach.
>> I very much agree. I'm kind of like in
in a way I want to say that online
education business model is accessible
to anyone but at the same time like for
example we've got people applying to a
lifestyle business academy and in a way
like what are you know they they put
they fill out a big application and what
we're really looking for in the
application is do they have some kind of
evidence of a pre-existing skill set
either through their professional or
personal experience which is why we ask
the specific questions in the thing that
could lead to a high ticket offer for at
least $2,000.
>> Exactly. I mean, you have to have
something to share, something to help
people with, something to to talk about.
One example always comes to mind for me,
and I I don't know why this sticks in my
head, but I've got a client, so I used
to have a client who simply helps men
get visible six-packs.
>> That is his offer. You don't have a
six-pack, you want to have a six-pack,
come into the program. And to this day,
he's making over $300,000
per month.
>> Per month.
>> Per month. Bloody hell.
>> Helping men get visible six-packs. That
that really blew my mind. I mean, he was
a little bit smaller when he first
joined me as a client. I think he was
doing about 70 a month when he first
join joined me as a client, but but
nonetheless,
there's so much money to be made with
such simple offers. And his offer is 5K
and 15K. 5K for the a bit slower one,
15K for a bit faster one.
>> Yeah. So,
>> the other big objection I hear is, "But
Will or Ali, the market is so saturated.
I could teach people how to get six pack
abs, but like there's everyone in their
dog is trying to teach men how to get
six pack abs. How on earth am I going to
stand out in such a saturated market?
dot dot dot.
>> That is a very fair question. It's a
very fair question. And honestly,
whenever anybody comes to me with an
idea for one of these businesses, the
first thing that I say is go out there
and find other people that are doing it.
And if you can't find other people that
are doing it, it's probably a bad idea.
If a lot of people are doing it, it's
clearly a very good idea. Not only that,
the world is a big place, okay? And
people buy people. So, if you had a get
a six-pack program, if I I I don't think
I could ever do this because hey, I wish
I had a six-pack, but if I did a
six-pack offer as well, people would buy
yours because of you. People would buy
mine because of me. The truth is, people
buy people along with the outcome.
>> So, if somebody came to me and said,
"Well, I would like to help people get
into life coaching. What is the simplest
way that I can just get started and get
the ball rolling?" I would say to them,
right, let's start a YouTube channel.
Let's start making just one or two
talking headstyle videos per week where
you talk to your ideal customer about
what you want to help them with. And
let's just start with a very small
offer. It could just be consulting
sessions or a package of consulting
sessions for a nice low price. It might
be $500 for a few calls. Might be $1,000
for for a few calls. And inevitably as
the YouTube grows, people are going to
find the videos. Some people the power
of 1% which we can talk about in a
second, some people are absolutely going
to buy those and then you can grow in
confidence, conduct the sessions, add
value and it all starts to come together
from there. So you don't have to start
with ads and a big sales process and a
high price and all this stuff. You can
just start that small. Get it get it
moving and get it working. This is one
of the reasons why I wrote my book. I
just wanted to write something where
anyone can read it. It's very very
simple. It's it's step by step.
>> So, I think people really over
complicate this stuff sometimes. You
really can just go out there and make
some content and sell some consulting
calls or just sell a you don't even have
to do calls if you don't want to do a
calls. You can just sell a course, but
just get started is is is the best
advice.
>> Tell me more like how how do ads work? A
good starting point is around $1,000 per
month. The reason that I say that is
because on average, depending on the
offer and the niche, it's going to cost
you around $70 to book a sales call. And
that's not to take one, but that's to
book one. Now, an average show rate is
about 65%.
So, if you book 10 calls, that might
cost about $700. You're going to take,
say, say, six of them, and you would
hope to close one of them. And depending
on your price, let's say your price was
$2,000. Well, you've spent $700 to make
2,000. Now, you've got a profitable uh
ads funnel there, and then you can start
to scale into that. Caveat though, for
certain offers, uh the cost per call
will be higher. So, you need to be aware
of your your price point and also your
your close rate, your show rate, all of
the nitty-gritty metrics.
>> You know, I've seen some YouTube ads.
It's like, you know, um you know, they
pay rent and link to advertise Wix and
it's like massive production value and
all of this sort of stuff. How elaborate
are these ads?
>> If I showed you my first few ads, you
wouldn't believe me and you would laugh
because I assure you, and in fact, I've
still got these ads, so I can actually
show you these video, right?
>> The these old ads, but they were
literally a screenshot of a chart with a
voice over and subtitles. And those ads
made me
multiple millions of dollars, like
multiple millions of dollars. So, your
ads do not have to be fancy. They do not
have to be well produced. They do have
to be well written. Okay? The the words
that you're saying are 80%. The
production is 20%. So that's why you can
get away with rubbish. Quite frankly,
production as long as the words, the
copy is good. That's the foundation.
>> On the ads front, um, one thing I hear a
lot is, man, ads are getting more and
more expensive over time. Um, therefore,
everyone's trying to do organic. And
then the people I know who are doing
organic content are like, "Man, it's
getting harder and harder to get views
over time. Therefore, we should probably
do some ads dot dot dot." People are
like, "Oh man, SEO used to be a thing,
but now it's [ __ ] catchy, so now we
need to do."
What are your thoughts on that word
vomit?
>> Well, well, I do agree and I don't
agree. The reason that I do agree is
because some things are simply hard and
it's a nice way to make you feel better
to say, "Oh, it's hard. It's getting
harder. It's a nice way to comfort
yourself into admitting defeat, right?
And for me, my challenge right now is is
YouTube and growing the channel and
maintaining views and driving sales
calls and that that kind of thing. But
it's a fun challenge and and and I enjoy
it and I stick with it. So, that's the
reason why I do agree. The reason I
don't agree is because if you do it
right and if you're good at it, it it
always works. It it always works. And we
have just started running cold ads again
about oh about 10 weeks ago. And I mean
good god our numbers are just just just
phenomenal. So the ad platforms I mean
for us they're certainly not more
expensive. They're they're they're not
harder. Nothing's changed. So I think it
just comes down to again the if you get
the inputs right you get the outputs
right. Yeah. Really?
>> Interesting. if we were to start taking
ad seriously, um what level of like
input do I and or someone in the team
need to put into this uh to sort of
really nail this? But we've just been
relying on organic for a whole career
basically.
>> This is what I would do. So I would
write five hooks. I would write two full
ad bodies. I'd put those together and
that would give me 10 ads. My first
batch of 10 ads. Now, knowing what I
know, uh, Facebook and Instagram is the
best place to run ads for for companies
like ours right now. So, I would run
them there, and I would run them at
about $50 a day, $100 a dayish. I would
run them into a VSSL, into an explainer
video to to book a call. And the first
thing that I want to know is what is the
cost per call and which ads are
producing the calls and which ads are
not producing the calls. And you can
track that using an ad tracking
software. From there, any ads that are
not booking calls, I would turn them
off. Any ads that are booking calls for
a reasonable cost, I would leave them
on. And I would start reputing the
budget into the best ads. Yeah.
>> To book more calls at good cost. Now,
the second thing that I want to know
from there is what is it costing us to
get a sale? What's the cost cost per
sale? So, let's say we spend $500 and we
make a 5k sale for for for example, in
simple math, right? We're getting a a
10x putting 500 in, getting 5,000 out.
Fantastic. This is very profitable.
Let's scale. Let's spend more money on
ads. Okay. Now, at that stage, because
of the profitability, you're not going
to need to make any new ads, the ones
that you've got to find. All you're
going to need to do is slowly scale the
spend. Keep an eye on the cost per
booked call, the cost per taken call,
and the cost per sale.
>> Y.
>> And if you're profitable, you can simply
spend more, spend more, spend more. As
you spend more, the ads are going to
become uh slightly more expensive and
all your costs are going to start to
rise. Yeah.
>> Eventually, the profitability is going
to be much less so, and you're going to
need to start the process again. Rewrite
another batch of ads. That will get the
cost back down again. You're going to be
profitable again. And that is the game
that we play.
>> Interesting. And what is a good return
on ad spend
>> for me? Anything 2x or above is great.
Three and a half. What What are ours
right now? Our ads are about 6.7
right now. So if we spend a,000, we make
6,700 back in in a month. So nice and
profitable. Not amazing, but but very
profitable. So we will scale into that
until the ROI is down at about 22 and a
half. When it's down at 22 and a half,
we will stop scaling and we'll start
making new ads, testing new copy for the
explainer video, for the sales page,
that kind of thing.
>> Okay? So it really is just a math
problem.
>> It is it is pure mathematics. running
ads
>> is pure mathematics.
>> M I like that. That's great. And what
are the pitfalls you see people making
when they try running ads?
>> If I could give you three major pitfalls
that people fall into when they're
running ads, it's trying on their own.
Never ran them, don't have a clue what
they're doing. It's blows my mind that
people do this, but people do. And those
people almost always lose lose the money
that just try on their own. Number two
is not knowing the importance of
copywriting. Like like I said to you
earlier, people try and make fancy ads,
but it is not about production. It's
about the copy, the words that you're
saying. That is critical. You can have
terrible production as long as the copy
is great. It's number two. And number
three is not tracking and not knowing
the metrics that that you've got to hit
through the funnel.
>> Yeah.
>> Yeah. And if you do any of those three
things, you're you're probably going to
struggle.
>> How important is daily tracking versus
weekly tracking versus monthly tracking?
I'm I'm glad that you've asked that
because there's a bit of truth in two
things that you said there. Now,
depending on how much you're spending,
you should really be tracking daily.
It's so important just to keep your
finger on the pulse when it comes to ads
because you're spending money. So, you
want to make sure it's it's being well
spent. But here's the caveat.
Don't judge your ads based on daily
fluctuations. You've got to look at
things in I mean we look at them in two
week blocks and one month blocks because
any less you can get fluctuations. You
can start to panic. I've done this in
the past where I've panicked and changed
things and there was nothing wrong in in
in the first place. So that that's what
I would say. Keep an eye on them daily,
but don't overreact daily.
>> What does an offer actually look like?
Like is it like a Google doc? Is it a
sales page? Is it a like what is it? I
think you're talking about when it comes
to kind of presenting it to to the
prospect, right? And the place that
you're going to present an offer to a
prospect is usually the first touch
point is either ads or content actually
because that's where most people find
out about you and therefore find out
about your offer
>> as well. So it's usually described in
your YouTube videos, your Instagram
reels, in a paid ad that you're running.
Yeah.
>> And then from there they go into the
funnel, the the sales process that we
talked about a second ago. And that's
where you're going to find well-written
copy and images and proof and examples
and stuff like that.
>> Okay. So, let's say I'm selling uh
coaching program on knitting, for
example. So, content and ads. So, I'd be
making content about knitting and I'd be
making ads about knitting and then and
then what?
>> Yeah.
>> Yeah. 100%. I'll walk you through the
sales process.
>> So, what happens with this client is
people find her videos on YouTube
primarily and they'll see a video,
they'll click the video. uh in the video
they will hear her say something like,
"Oh, if you need any help with this
stuff, I'll put a link in the
description where you can find out
more." So that's the first call to
action. Then people go to the
description, they click the link, they
then land on an explainer video with a
bit of copy below the video that just
explains why her, who she is, what
they're going to get, that kind of
thing. And then they can click a button
and make a purchase. And then they go
into the program. You know, we've
released a couple of courses where, you
know, we hired like a fancy studio and
shot it on fancy cameras and tried to
make it look like masterclass levels of
like production value. Then we've done
some courses where I'm just on my
standing desk with this microphone
recording literally Loom videos, not
even using the fancy camera that I've
got right there and just speaking to a
webcam on a Loom instead of going
through slides or like doing elaborate
things, just like drawing stuff out on a
Figma file and sort of constructing it.
And the feedback we get on those is like
worlds apart from like the super polish,
super production value masterclass level
of where people are like, whoa, I
finally understand this. I've watched
loads of YouTube videos about this. I've
actually taken a bunch of courses about
this and I finally understand it because
seeing how Ollie just cobbled together
his thought process and how he landed as
at that conclusion just made it click
made it click in my mind and I'm like,
man, I should just do looms more often.
>> It it is really fascinating, isn't it?
I've actually found that in my first
company. I mean, my first ever product
was a three-page text word document for
$50.
>> Yeah.
>> And then I remember turning that into a
few scrappy videos in a Dropbox folder.
And people loved it and people got great
results from it as well. And even with
this new consulting company that I'm
running nowadays, the program started as
just word docs with text and images and
then I would do a Loom video on top of
the word doc. And again, pe people,
there was never any complaints about the
the production quality uh at all. So, it
just goes to show not only should you
not go above and beyond on production,
but if you do, it can actually be worse
for the customer.
>> Yeah. Yeah. There's almost something
about like when something looks like it
was filmed on your webcam, it feels more
authentic than if it looks as if it was
filmed in one of these bad boys with
like the whole shebang and like a slider
that's doing a second camera shot and
and all that kind of stuff. It feels
like you're you're getting the real
stuff, not the the fake overproduced
polished stuff.
>> 100% 100%. I've been thinking about this
a lot. This is how my YouTube channel uh
started and and grew. I made a few
videos with three cameras, a slider, a
script, B-roll, fanning, and they got
like 700 views, 1,000 views, 200 views.
And then one day, I was rushing a video
out, and I shot it on my iMac built-in
uh camera without any script, without
any bullet points, with some rubbish
Amazon mic that I bought for like $30,
and it got half a million views. I I
couldn't believe it. And people loved it
and a lot of the comments were were
saying, "Wow, this just it's like I'm in
the room with you and you're just
talking to me."
>> And that was a real breakthrough for me
just learning.
>> People don't want perfection. Perfection
scares people off sometimes because you
can tell it's overproduced. It's not
genuine.
>> How does one run a sales call,
conversation, discovery call, interview,
whatever you want to call it.
>> Yeah, it's so much easier than than I
think people imagine. So when you get on
a sales call, the first thing that you
should be saying really is why are you
here? What what's the problem? What what
can we help you with? That is where any
good sales call should start because
that's why they're there. They have a
problem. You have the solution. If they
don't have a problem, well, the call
should end pretty damn quickly because
they're they're never going to buy
something to solve a problem that that
they don't have. Now, let's say that
they have a problem. Then you would talk
a little bit more about, well, how long
have you had the problem? How serious is
is the problem? Why do you want to solve
the the problem? Are you in a position
to to solve the problem? So, you'll kind
of talk a bit more about the where they
are now, where they want to get to. And
one of my old mentors used to call it
widening widening the gap between where
they are, where they want to get to, and
you are in the middle with the the
solution. So, you start with the
problem. You gather some intel on their
background and where they would like to
go. If you can genuinely get them there,
then you'll say to them, "Well, listen,
I think that I can help you with this.
Would you mind if I tell you how, then
you will uh deliver a pitch where you'll
go through the program and what it is
and why it is and what they get and all
of that kind of kind of thing." And then
with the their permission, you'll share
the price with them. And then after the
price, you're into the what what they
call the close where they'll usually
have some maybe a question, maybe an
idea, maybe an objection to to cover
with with you, which oftentimes is just
fear usually, and then you it's your job
to to work through that with them.
Founders, the face of the business
usually claws at about 35%. I I think
that's that's the average that that I
see. Sales reps, it's 20 to 25. So when
you bring in a sales team, you have to
sacrifice some some some close calls
rate there. It just is what it is
unfortunately.
>> What are the pitfalls you see uh people
make, especially beginners when they are
doing these sales calls for the first
time?
>> The number one mistake that I see people
make when it comes to sales calls, as
crazy as this sounds, is not following
the script. Now, a sales call is a
process. We keep talking about processes
and systems and a sales call is a
process that helps you understand if
they are a good fit and it helps them
understand if this is right for them.
>> That's why it's so important because
otherwise without that it would be un
unethical because they wouldn't
understand and you wouldn't understand.
>> Yeah.
>> So the main problem is not following the
script or not having a well-built
script. The second problem is, this kind
of sounds weird, but being a bit too
scared, being a bit too on edge,
overthinking it, talk too much is a is a
massive one. The the prospect is there
to talk. You're there to listen. Okay,
that's that that respect that you should
should have for them for attending the
call. And the third thing is not being
able to handle objections and not
understanding that objections are often
just fear. they're just a bit scared and
they don't or they don't maybe don't
want to say it's a little bit too
expensive when they don't know you've
got a payment plan or or or something
like that or they need to speak to
someone and get someone's permission.
Really, they don't. They just want to
get off the call, get away from the
pressure, then decide and and tell you
later. The problem with that is though,
they often will get scared and they'll
just say, "Oh, no. I I I'll do it
later." And then it never gets done. or
they speak to their wife and their wife
has a maybe a bad understanding of this
industry and puts them off. Well, this
could have changed their life. So, it's
so important to hold them accountable.
And if you're selling something great
that is perfect for them,
then it's it's you'd be lacking
integrity to let them go without without
coming on board. When I tell people
that, hey, you know, this this thing you
sell like could be a $5,000 thing.
People people are like, what? Like
surely no one would buy that because
like I wouldn't buy that. My friends
wouldn't buy that. Like I don't know any
friends of mine unless they spent a lot
of time with me who've bought an online
course because they view online course
or scam whereas I've bought a shon of
online courses and I'm I consume them at
double speed because it's like obviously
it's the best way to learn. Um, and so
this is such a difference between sort
of I find that there's quite a lot of
mindset work that needs to be done when
someone comes into like our like academy
for example to help them realize that it
actually is possible to make money from
people who are not like you because if
you were the sort of person that would
would never sign up to an online course
as they would even be in our program but
like I often say to them like you know
you guys paid quite a lot of money to to
be part of this program. What was it
that made you you know buy like oh you
know I've been watching your videos for
years you know I feel I can trust you
I'll kind of buy whatever you sell. Some
people are like, "Oh, you know, I really
thought about it and you know, I really
liked the way you laid it out in the
emails." I'm like, "Yeah, all of this is
email marketing. All of this is the
stuff that we're teaching you and all of
this is like the process." Um, but I
find that there's a lot of mindset gaps
or people people just cannot believe
that it's even vaguely possible that
someone would
>> want to buy a $5,000 equip alcohol
thing.
>> You you said that in such a great way. I
had a YouTube comment uh this morning
that that I spotted and a guy commented
on one of my videos and he said
something like, "Well, if I could just
make 10K per month, that would
completely change my life. I don't
believe it when I see people like
yourself talking about 100, 200, 300
plus,000 per month."
And it made me think
the world, the traditional education
system,
people just aren't taught this stuff.
They they have to discover this stuff.
>> I know it sounds ridiculous to make this
much money.
>> I just wish people would see that that
it is actually possible because it is. I
mean, I do it. You've done it. We know
loads of people that that have done it.
>> Yeah.
>> But to come back to your point, it just
starts with seeing it and slowly
understanding it. I think when you
understand it, it makes a lot more
sense. Like what we just covered with
the the ad metrics and and the the
steps.
>> So I think if you see people making
massive amounts of money and it seems a
bit unbelievable
>> to be fair, you know, trust but but
verify.
>> Yeah.
>> Right.
>> And just learn and just look into the
process and as you do that, your mindset
will open. You'll be like, "Wow,
>> actually I can see that. I can
understand that." And as you understand
it, eventually you'll be able to do it
yourself.
>> Yeah. Yeah, this is I think one of the
biggest uh I've like a lot of the people
who have uh are currently part of my
team or have ever joined my team have
said that like in the first like month
they've just had this enormous like
firmware update in their mind this
massive level up where they're like oh I
now know what's possible because they've
most of them have never worked for a
small business before they've only ever
been cogs in a corporate machine where
they don't see where the revenue is
coming from the numbers are not even
vaguely on the on the on their mind but
just being able to see the Slack
notifications that today we had eight
people sign up to our YouTube academy
and pay us $1,000 from not interacting
with And we can see that like, oh, that
that person clicked on the Facebook ad
which was for our $27 thing. That person
came in through our email list and
they've been on the email list for three
and a half years before they bought
anything. I was like, okay, that's
interesting. The this number of people
bought this thing, you know, all the
comments from people and it's like they
start to see like, oh [ __ ] this is how
money is made in this world and it just
like completely breaks their mind. Um,
and even things like where, you know, I
paid, you know, quite a lot of money for
your program, paid like a [ __ ] ton of
money to join this other program. And
then team members are like, "Oh, fuck."
Like I only just paid $60,000 for this
like coach. Holy [ __ ] Just like like
two years of a salary of a junior doctor
in like one transaction. And it just
breaks people's minds and it makes them
realize that like, okay, 10K a month,
that's that's like nothing in this in
this world of like entrepreneurs and
stuff.
>> Yeah.
>> Absolutely. Absolutely. I mean, I
remember
>> when that guy gave me $50.
>> I just couldn't believe it. I that that
was just it was my first ever experience
of somebody giving me money
>> just to tell them things
>> that I knew.
>> And it was really
>> it just started to open my mind. And
then when the two or three other people
that I messaged on Twitter also bought
it, I just thought I'd unlock some kind
of magic parallel universe. Like, hold
on a minute. It's possible for people to
give me money to just tell them things
that I know.
And it was really interesting.
That was the little mini breakthrough
for me. And that's all it takes. And it
doesn't have to come from a sale. It can
come from maybe this video. Maybe people
will watch this and finally realize,
wow, it's actually real. You know, but
that that's all it takes is just that
one discovery to change everything.
>> So, how do you deliver value
>> when it comes to delivering value is you
cannot beat one-to-one consulting? If
you do one-to-one consulting, you will
have the highest success rates of of of
any way of delivering by by far. You
can't beat it. Equally on the other side
of that, if you're going to do a course,
I would strongly suggest having some
kind of human touch point in there.
Group coaching, one-to-one, at least
email or or chat support.
People, for some strange reason, often
feel bad about asking questions. And in
some cases, I can understand why they
maybe they're a bit nervous or they're
not sure that it's a good or a bad
question, but for some reason, people
often don't ask questions. So, you have
to be there for them. And WhatsApp chat
works very well for that. Slack works
very well for that. One-to-one group
coaching can work very very well for
that as well. Another big thing that
I've learned is the minute that a
customer comes in, you've kind of got a
24-hour window to make them feel
comfortable and overcome kind of that
natural buyer's remorse. Okay. The way
that we do that, we get them in a
WhatsApp with me. We give them a welcome
dock that maps out what they've got
access to and also a timeline broken
down by week. And I voice note them as
fast as possible. The minute I see that
chat, I voice note them. Yeah. welcome
them in and that works wonders for just
making people feel good about about
starting the process.
>> So having those two things can work very
well especially a process you can have a
notion board which works very well or
even just a Google doc can can work very
well. So that's that's very important.
From there, a well-built training
program is critical broken down into
weeks or you can even do in into months
if it's a longer program.
And it has to be structured the exact
way that things need to be done for them
to get the the outcome. As simple as
that sounds. I've seen programs in the
past, they're just a mess. You've got to
think what do they need to do first,
then then then, and as they go. And if
you build the program in that manner and
you support them and hold their hand, so
many people are going to be successful
with with the program.
>> What are your thoughts on guarantees?
>> I'm very conflicted when it comes to
guarantees because most p people use
them in the wrong way. I know a few
people that have a guarantee when they
really shouldn't because they trap you
in the contract so you can never claim
it anyway. And if you if if it's used in
that way,
it's just a bit it's it's it's it's a
bit sketchy. There's a right way and a
wrong way to use a guarantee. Like we
don't have a guarantee. We just say to
people, listen, we can't guarantee it.
It's it's simply not guaranteed. And if
you feel bad about that, don't come in.
You know, I think that's the right way
to use a guarantee.
Equally, we had a guarantee in the old
company, but it was very bloody simple.
is watch the training program, track
your trades for three months, follow the
strategy properly, send us the evidence
and if you do that and some people did
do that and we did refund them as well.
U so if you use a guarantee in the right
way I think it's very beneficial
just just use them in the right way and
sometimes you don't even need them
>> as well. Oh but this sounds like a lot
of work. I already have a full-time job.
I've already like you know I've got kids
and like you know by the time I get home
from work I have no energy. like uh and
like they they claim to want the thing
and I'm sometimes amazed by the audacity
of what they want relative to how much
they're willing to put in in terms of
like yeah I want a sixf figure lifestyle
business where I can work four hours a
week. It's like okay you know six
figures put you in the top 1% of earners
in the UK. It's like you know people
train for 20 years in like medical
school and specialy training to make 100
grand like and you want that within like
six months by working four hours a week.
Okay. U but like you know so there's a
little bit of unrealistic expectations I
think here. But in your in your in your
experience like how much work or effort
or time does it take someone who maybe
actually has a job to be able to whip up
one of these like online education
businesses?
>> For sure. It does come down to how much
time and energy they can put in. So, for
example, we've had people come into our
done for you program and build a
business from complete scratch and
launch it within four to six weeks, but
they were putting in hours, they were
putting in energy, they were I I would
say a little more than kind of
part-time, one or two hours a day, let's
say. Equally, some people do less than
that and it takes double to triple the
the time. So, it I would say if you've
got an hour a day, you are going to be
able to do this very successfully. If
you've got more than that, you're just
going to get there a hell of a lot
faster. So, I would say about an hour a
day is is the baseline. I find that
people that start with maybe an hour a
day, when it starts working, that
quickly becomes two or three or four
hours a day, and it really starts to
compound on it. So, I actually I woke up
this morning. I was in bed. I grabbed my
phone. I was lying next to Lauren, my
girlfriend, and I went on my Instagram,
and I there was a message. guy pressed
play on the message and it was a guy I
had one hour of consulting with about
two years ago and he'd left me a really
lovely voice note just saying hey will
we haven't spoke in a very long time
just to let you know that consulting
session that we had man it changed my
life I've learned so much from that and
watching your YouTube I just got this
amazing career opportunity with this big
YouTube guy and it all came from that
that one hour session that we had like
two years ago and one thing that that he
mentioned in a text just above that was
the fact that the more success he saw
for the more excited he got, the more
excited he got, the harder he worked,
the harder he worked, the better
opportunities he got. And it really does
start to compound on itself. And when
I'm not sure how you felt about this,
but for me, the money paired with the
feedback, it's just so exciting and it's
just so so intoxicating because you know
that you're making life-changing money
for you and your family and your
friends, but you're really helping
people, adding value to the world. Those
two things together, it really is it is
the best thing in the world.
>> Yeah. A lot of people starting these
online education businesses will be
worried that like h but will it work for
me? Like will I be able to actually do
this cuz I can see examples of people
doing it but like you know Ali Abdal's
got all these followers or like Will
Brown I mean he's been doing it for
years or like person X is just like
really good-looking or person Y has all
this money from their dad or like
whatever. A lot of people will find
reasons to think that they can't do it.
And I find that in a way like with the
with with our students the ones who were
very are very successful professionally
will have almost even more imposter
syndrome than the people who are just
sort of like having a punt at the age of
19 or whatever because once you sort of
been if you've been a good student and
you've ticked the boxes and done the
qualifications and got the degrees and
stuff you have a really high bar to
thinking that you're even good at
anything at all because probably for a
lot of them from having had quite a lot
of Zoom calls with our students it's
like there's this negative motivation of
like I'm not enough and I if I just do
more of these things I will eventually
become worthy dot dot dot dot dot and
then they have all this imposter
syndrome about starting their own
business
>> 100% I can completely understand how
people might think that what I find is
for me it's really comforting to just
remind people that everybody started
from zero you started from zero I
started from from zero of my parents
spare room with a $50 word document I
think it's nice to just bring the the
levels down a little bit of all the over
o over overthinking and often One thing
that I find is, and I mean no, no
offense to these people, but the
stupider people generally get better,
faster results because they don't
overthink it. They just maybe falsely
believe, oh, this is definitely going to
work for me. Like, it's worked for him.
It's worked for him. It's worked for
him. If they can do it, I can do it. And
they just have this amazing
mindset and self-belief, and they just
don't have those limiting thoughts. But
for the people that do have the limiting
thoughts and limiting beliefs, I just
find it really useful to just think,
listen, we're all the same. We're just
humans w with brains. If I can do it, if
you can do it, anyone can do it as long
as they just again get the inputs right
to get the outputs right, put in some
effort, put in some time and work, and
you can do it. You can just bloody do
it.
>> There's almost a also a fear of doing
things that don't scale at the start.
I've spoken to a lot of people that are
like, "Yeah, but like I don't want to do
one-on-one Zoom calls because like, you
know, that's not scalable." And like,
you know, I I want to chill on the beach
and never have to do Zoom call kind of
thing.
>> Oh, so many things come come to mind
when when you say that. Well, listen,
everything has its up upside. Everything
has its downside, right? So, if you're
just selling a course, which you can do,
you could just sell a course on its own
from a sales page. Well, that's great.
But the problem is then customers are
less likely to succeed because there's
no help. There's no handholding or
support. And there's a cap on your price
because you can only charge so much for
a course. So there's good, but there's
bad. And equally on the other side, a
coaching program, you can charge way
more for it. You're going to make a lot
lot more money through it. Customers
will get way better results as well
because you're there with them in the
trenches helping them.
>> But then the downside is you've got to
kind of do a bit of work as well. So,
you've got to find the thing that works
the best for you. You just got to get
get your hands dirty and and and just
kind of test these things out to find
what's what's right for you.
>> Nice. Okay.
What would be the simplest way to get to
10K a month? Having now just talked
about this whole process.
>> Yeah. Oh, the simplest way to get
started on the journey towards 10K per
month. First, you have to take the leap
of faith and and start and commit to the
process. That that goes without saying.
From there, you need to gain an
understanding of what to do and then of
why you're actually doing it as well.
You need to put that fundamental
knowledge in place first so you
understand the inputs and outputs.
>> Y
>> then take action, track your progress,
ask for help uh as and when you you need
it. If you don't get started, this is
going to be a dream. It's going to stay
a dream and nothing is ever going to
happen. Just if you're on the fence and
you're nervous, just go and do your
research to the point where you
understand the the process that we've
talked about because usually with
understanding,
you'll then get excited because you'll
you'll be like, "Wow, I can actually do
this." And then when you get that
feeling of, "Oh my god, it's real. I can
do it." Take action and do not stop
until it becomes real.
>> Brilliant. Well, Brown, thank you very
much. Thank you for having me.